GMS Media

30/04/2018

'If you’re having some trouble engaging your target audience, you could get micro-influencers involved. That’s because micro-influencers tend to generate high engagement rates, and may even be more engaging than top influencers.'

How to boost engagement with micro-influencers the right way:

Before you can drive conversions, you have to drive engagement. Here's how to work with authoritative and authentic micro-influencers to achieve your goals.

25/04/2018

Most of the guides on A/B Testing are catered a little bit more to the seasoned professional. That's why AppInstitute made the ultimate beginners guide to A/B Testing:

Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss, since we’re no longer just split testing websites, but also online ads, and apps – well, just about anything digital. But chances are you didn’t reall...

17/04/2018

How the experts build Facebook funnels by Logan Young

In the Ultimate Guide to Facebook Advertising, Perry Marshall and Keith Krance demonstrate the typical funnel, wide at the top and narrow at the bottom: The three layers (audience > engagement > conversion) allow you to cast a wide net, so then you can conceivably lead people down a path of engageme...

13/04/2018

Proofreading. Not the most exciting job in the world, but an absolutely necessary one. But, you're in luck: Articulate Marketing are sharing their Proofreading checklist with you to make life a little easier.

The first step to effective proofreading is creating a proofreading checklist. But if you don't have time to make your own, then feel free to use ours.

10/04/2018

Discover the best Amazon keyword tool lists to find the most frequently searched keywords on Amazon, so you can optimize your campaigns.

Add Amazon into your ad mix and key in the right keywords.

Discover the best Amazon keyword tool lists to find the most frequently searched keywords on Amazon, so you can optimize your campaigns. Add Amazon into your ad mix and key in the right keywords.

07/04/2018

Should you hire a marketing agency or a marketing person?

Does your business need a marketing agency or a marketing person? Here's why we think an agency is the best of both worlds.

03/04/2018

YES, you still need a page! WHY and HOW you can make yours successful, even with the new algorithm changes.

Why you still need one and what you can do to make your page work.

31/03/2018

25 Tools to help you spy on your competitors [including their traffic]

In order to beat your competitors, you need to know what their strategy is. Read on for a list of 25 useful tools for spying on competitors

28/03/2018

Even the experienced writers make some serious content marketing mistakes when creating the content. In this blog, it outlines the common content mistakes to guide you, so check them out.

Even the experienced writers make some serious content marketing mistakes when creating the content. In this blog, we have outlined the common content mist

25/03/2018

'Content marketing isn’t about the quick sale. It’s about creating lasting value, building a brand, and retaining visitors to your website. As Jon Buscall, CEO of Swedish Agency Moondog Marketing, said: "Content marketing is a commitment not a campaign."'

Recruitment and content marketing? Can these two practices really work in harmony? Yes, they ...

10/02/2018

Five ways to alienate prospects on social media and why you should stop it

Having a bad reputation on social media is worse than having no reputation at all, and the old adage that “all publicity is good publicity” really doesn’t hold true here. Social media is something of a strange animal – but if you can tame it and win its loyalty, social media will not only bo...

09/02/2018

Over the last couple of weeks, leading marketing blogs released their projections for 2018 – Which trends will dominate the market? Which topics will remain hot? Which trends are about to die?
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