Louise Russell Design

29/05/2026

Designed in Adobe, built in Canva 🌿

Really enjoyed creating this template kit for Roots Mind & Body Studio - designed to take the stress out of day-to-day content creation while keeping everything feeling calm, cohesive, and instantly recognisable. The mix of layouts and design variations helps keep the grid feeling fresh and engaging, while still staying true to the Roots brand.

Built mainly for socials, but with a full brand kit set up in Canva so everything can easily evolve into other assets too - from web banners to campaign graphics and beyond.

28/05/2026

I’ve been in my element working on the new branding for Roots Mind & Body Studio 🌿 A beautiful new wellness space for Kinver, bringing reformer pilates to the local area alongside mat pilates, yoga, dance classes and more - there’s something for everyone.

The branding takes inspiration from nature, balance and wellbeing, with earthy natural tones reflecting the stunning interior, while the stylised tree-shaped logo represents grounding, strength and personal growth.
Alongside the logo, I’ve also helped design the signage, social media and website - launching very soon ✨

If you’re local to Kinver, be sure to follow this fantastic new venture and maybe try out a class or two!

21/01/2026

✨ I’m incredibly proud and honoured to now be a Ambassador ✨

Having worked with Hospitality Action for over five years, I’ve seen first-hand the incredible impact they have. They support thousands of hospitality people each year, both financially and emotionally, and I’m proud to continue working alongside such a passionate and dedicated team to help countless others.

Whatever you do in hospitality, Hospitality Action is here to give you the help, advice and support you need when times get tough — whether that’s serious illness, mental health challenges, financial difficulties, family problems or addiction. You’re not alone.

Together, we can provide vital support to those in our industry facing difficult times.

05/11/2025

A fun and speedy freelance project, developing a series of mini brands for pop-up street food concepts with a contract catering team. Each one needed its own distinct flavour and visual personality, designed to stand out in busy spaces and bring a bit of joy to everyday dining. 🍴✨

04/11/2025

The Expedition Cruise Network operates in a really exciting niche, bringing together expedition cruise lines and travel pros. It gives its members the knowledge, tools, and connections to promote this unique way of exploring the world.I’ve worked with ECN for a while, and was so happy to be asked to help with their brand refresh.This wasn’t about reinventing the brand, it was about refining it. How could we evolve ECN’s core identity without losing its essence?

With strong industry recognition already in place, the focus was on creating cohesion, flexibility across touch points, and a refreshed sense of quiet confidence. Every change, while subtle, was made with purpose to help the brand work harder.The refreshed identity stays true to its roots while introducing:
⚓ A new, abstract, and dynamic boat icon, softer and much easier on the eye for a forward-thinking, innovative feel. It also works really well as a standalone symbol.⚓ A refined, reversed colour palette, shifting from corporate blue to a chalkier dark blue, complemented by calm teal hues. Confident yet approachable and professional - without feeling cold.⚓ A simple and consistent lock-up system across sub-brands, bringing clarity and unity to all touch points.The result is a brand that feels modern, expert-led, and globally minded. It balances professionalism with approachability, is grounded in expertise, and inspired by adventure.

I LOVED this job. ECN has already implemented some changes - and I’m so excited to see how everything unfolds in the future!

13/01/2025

✨ The concept stage is where creative ideas start to take shape! But it’s not the first step. Before we get here, the groundwork is already laid—defining the brief through my brand questionnaire and thoughtful conversations about the brand’s goals, personality, and target audience. (If you’ve worked with me before, you know how thorough this process is—sorry, not sorry!😆)

Here are a few snippets of the three concepts I developed for Hospitality Media’s client, . Each one explores unique possibilities while staying true to the brief. This stage is all about creativity with purpose—testing ideas, refining visuals, and finding the perfect fit for the brand’s identity and audience.

It’s also my favourite stage—where ideas come to life and possibilities begin to unfold. ✨

01/10/2024

06/07/2023

I don’t just design. I can help with your print requirements too 🩵🩷💛🖤

🇬🇧

11/01/2022

I’m terrible at taking my own advice when it comes to branding and marketing. The truth is putting myself ‘out there’ makes me feel super uncomfortable and I‘d much rather be behind the scenes creating for other people. I’m also lucky enough to have fairly consistent amount of work which doesn’t help with my lack of motivation 🤦‍♀️

So news from me this week is that I’ve finally finished my website revamp!

Last year I did a lot of thinking about how I’d like to move forward with my business, and a major ‘aha-moment’ was that even though I‘m happy to design for any sector, my passion is for business that genuinely operate beyond profits. Health & Wellbeing in particular. So you’ll see my new website is more focused around this area.

If you are interested in finding out a bit more about me, and how I could help your brand with it’s creative needs, then click on the link in my bio.

…and I’d love to know what you all think 😁

07/01/2022

Social media styling and Canva templates for . And big thanks to for such a wonderful selection of branding shots 😍 🙏