Darwin Marketing

27/08/2026

The more original your idea, the more people will say no at first. Even Airbnb was rejected for a $150k investment! Don't give up on your vision. 🚀

20/08/2026

The AI of it all... 🤔 Do you have mixed feelings about it? It's hard to keep up, isn't it?

I dived into it all on the latest Solo Summer Series episode of the iwon™ podcast.

What's your take?
Worried?
Excited?

Let me know,
Mike

👇

13/08/2026

Some things never really go away.
The idea.
The pull.

The work you keep thinking about.

Scott Truitt says you have to honour that.

Because maybe there is a part of you that knows where you belong.

Or maybe the real work really is over there.

Either way, it is far better than staying stuck doing something you do not enjoy just for money.

For the full EP:

1. Search “iwon podcast” on your fave platform.
2. Hit subscribe.
3. Get it.

Enjoy,
Mike

06/08/2026

19/03/2026

Most founders think they have a sales problem.

They don’t.

They have a clarity problem.

We’ve been speaking to founders recently who say:

“Our sales team isn’t performing.”

But when you dig deeper:

The ICP is vague

The messaging is inconsistent

The offer isn’t clear

The sales process isn’t repeatable

So what happens?

👉 Hire salesperson
👉 Doesn’t work
👉 Hire again
👉 Same result

12–18 months later…

Lather. Rinse. Repeat.

In our latest IWON Podcast episode with Alex Sullivan Lepaffe, we unpack why:

70–80% of sales hires fail

And why the real issue usually isn’t the person

If your sales feel inconsistent…

It’s worth looking at the system behind them.

🎥 Watch the trailer below
Full episode in the comments

17/02/2026

Some people get it.
Some people won’t.
And that’s fine.

I’ve been speaking to podcast guests a lot recently.
And potential sponsors, in the wee hours.

Which sounds ridiculous, in a way.

Because the podcast technically doesn’t exist yet.

It is starting from zero.

Six episodes filmed.
Nine live by mid-year.
Thirty by the end of the year.

No audience.
No downloads.
No “proof”.

Yet.

And despite that … people are backing it.

Why?

Because some people understand what I am trying to achieve and who I am trying to help.

Those people understand that things worth building don’t look impressive in month one.

And others ... they don’t.

That doesn’t make them wrong.

It just means they’re not right for it, yet.

If you’re building something meaningful, you will look delusional before you look successful.

That’s normal.

It wasn’t overnight.
It never is.

Keep going.

Agree? Or have I completely lost it? 😅

Probably the latter, right 🤣 ?

I would love to hear your thoughts,
Mikey

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I am on a mission to make success more common for founders with great ideas.

💡 I host the iwon podcast to help founders succeed by featuring people who’ve been there, done it and got the t-shirt. DM me for details.

👋 Since 2011, at DARWIN™ Works Marketing, I have helped ambitious SaaS and B2B tech founders and their teams to make their marketing more obvious in just 30 days - guaranteed.

Hit follow me for more about the podcast or DM me if you would like to speak.

Speak soon,
M