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Monday 9:30am - 5pm Tuesday 9:30am - 5pm Wednesday 9:30am - 5pm Thursday 9:30am - 5pm Friday 9:30am - 5pm

Park Lane PR Ltd

Name: Park Lane PR Ltd
Address: Stratford-Upon-Avon, CV376AH, GB
Telephone: +441789488701

Friendly and affordable pr and marketing specialists for the Midlands and beyond Journalist-led PR making the headlines in the Midlands and beyond.

We’re experts in publicity and much more besides, the complete PR package built around you. Based in Stratford-upon-Avon, Warwickshire, we’re a small but perfectly formed team, here to help you raise and manage your profile whether you have big plans or small. Take a look at our PR & marketing expertise and get in touch today to see what we can do.

18/06/2024

15 things we've learned as we celebrate 15 years in business! 🎂

1. Do quit your job two days before your wedding, because working for yourself is blooming brilliant. Yes, it’s hard work and yes it can be challenging, but nobody checks your holiday entitlement 😎

2. It’s ok to stay small. Our expertise has grown enormously from the news-led PR where we began, but we remain a team of 1 (supported by fellow freelance pros as needed). That’s been a conscious decision, and it allows me to build really strong client relationships as an outsourced member of your team.

3. It’s not who you know, it’s what’s you know. That’s not to say good contacts and researching and maintaining media relationships aren’t super important, but great coverage will always be about a great story.

4. The press release isn’t dead – your strategy should be much wider but there is still no substitute for the credibility trusted media coverage wins.

5. Work with people who value you and what you do. Great client relationships are key, and that’s a two-way street.

6. Say yes, even if it pushes you out of your comfort zone, you grow so much by embracing the new.

7. But don’t be afraid to say no. If capacity is tight or the client or project doesn’t feel the right fit, it’s ok to pass (occasionally 😉)

8. Keep learning – especially important in the fast-changing media landscape. Embrace it, it’s exciting.

9. Build a great pool of pros to call on. Because you can’t do everything and having trusty contacts you can lean on or recommend pays dividends.

10. Make time to network, not just to foster new business and partnerships, but because a coffee with like-minded freelancers is often just the ticket.

11. Don’t neglect your own PR & Marketing because you’re so busy managing everyone else’s (a little guilty here 🙃)

12. It’s ok if you don't spend all your time on social media when you’re not at work – busman’s holiday anyone?

13. AI isn’t going to steal your job, but you’d be a fool not to learn to work with it.

14. Make sure you make time to switch off. Completely. You can take your laptop on holiday but try not to open it.

15. Do have office dogs, because all the best ideas come to you on a walk, it never fails 🐶

Here’s to us – and to all our wonderful clients, thank you to being part of our story, and roll on the next 15! 🥂

17/04/2024

You have seconds to convince a web visitor to stay on your site – so how do you write the copy that keeps their attention?

A few key takeaways from our latest blog, sharing our web copy tips...

👋 Know your audience
Be clear on who you are talking to, what makes them tick and most importantly, how does your offering help them?

⭐ Focus on them, not you
Your website isn’t about you, it’s about them, their problems, and how you can solve them. Keep that at the forefront, all the time.

✔ Be clear & concise
Don’t put visitors off with jargon or essays. People scan copy (reading only 20% of a page’s content on average) so use clear language & short sentences.

👩 Be human
Imagine you’re having a face-to-face conversation and take that approach with your copy to build a better connection.

👉 Emphasise action
Calls to Action are super important, but make sure your copy is setting out actions and benefits too.

📣 Write with SEO in mind
Naturally integrating keywords is the way to go, and focusing on enticing meta titles and descriptions. Invest in the right expertise to focus on SEO.

🖊 Make time for proofing
We don’t subscribe to the ‘write your copy and then cut 50% of it in the proofing stage’ approach (because your copy should be better than that 😉). But proofing is a really important part of the process, revisit every word.

🆘 Bring in a pro?
We’re not just saying it because we do it, but outsourcing your copywriting can save time, money and a lot of headaches. If you have the time and the team to do it in-house, go for it. If you get to the stage where your new website is stalling because the words just aren’t coming, seek some help. Copywriters are masters at bringing clarity to copy that converts. And, frankly just getting it done.

Read the full blog here: https://www.parklanepr.co.uk/blog/how-to-write-web-copy-that-converts

19/03/2024

Hello Spring! 🌷

It’s that feel-good time of year - giving the perfect opportunity to refresh your PR & marketing activity.

A few ideas to get you started...

🌸 Spring cleaning – Spring is all about new beginnings and it’s a great chance to have a good all-round tidy up when it comes to your PR & marketing output. Get up-to-date and tackle those projects you’ve been stalling on.

🌸 Refresh content – review and refresh any areas that could be better, whether it’s an update of your website, marketing materials, social output or internal comms activity. Now’s a great time to take stock – and a little refresh can go a long way.

🌸 Be colourful – Spring is a great chance to spruce your colour palette and introduce fresh visuals too. Play with pastels and instantly lift your messaging. It’s a time of positivity and looking forward, so make the most of it.

(And if you need a hand, get in touch 😊)

26/01/2024

Looking to get your PR in shape for the year ahead but not sure where to start? 🤔

In our first blog of 2024, we look at the benefits of working with a smaller PR agency just like us, and how this personalised approach can deliver significant value to your business, without blowing your budget.

✔ Tailored approach - one of the key benefits is the personalised attention you receive. Unlike larger agencies that may juggle multiple clients simultaneously, a small agency can focus on understanding your business and goals – and devise a more tailored PR strategy.

✔ Flexibility - PR often needs quick decision-making and a flexible and agile approach to strategy - and a smaller agency can deliver on both. With fewer layers of bureaucracy, you get swifter action, helping you to stay ahead of the curve.

✔ Senior expertise - working with a small PR agency often means having direct access to seasoned PR professionals, including agency owners. In larger agencies, senior expertise may be reserved for high-profile clients. Years of experience, personalised to you and your budget.

✔ Stronger collaboration - smaller PR agencies tend to work more closely with their clients. We’re very much about becoming part of your team - fostering a strong partnership and going the extra mile for you.

✔ Cost-effective - for businesses with limited budgets, small PR agencies can offer cost-effective solutions without compromising on quality. You get a personalised strategy from a seasoned pro that’s flexible and more accessible to small and medium-sized businesses.

We provide the PR & marketing you need – when you need it. Get in touch to find out more about how we can help you in 2024!

20/12/2023

It’s been a very busy 2023 – new clients, new projects and new connections!

Excited for 2024 and all that it brings, but first, it’s definitely time for a little break.

We'll be back on January 4th, and wish you all a very Merry Christmas & Happy New Year in the meantime 🎄

19/12/2023

It’s that time of year when everybody likes to make a prediction or two, and when it comes to PR, there are two big buzzwords for 2024.

⭐Authenticity and AI⭐

Rather contradictory? Bear with us a minute…

1. Authenticity first

In our digital world – where we’re seeing a rapid increase in AI driven technology – emotional connections and the human touch are more crucial than ever.

Authenticity is just that – and in 2024, we expect to see brands adopting a more personal and relatable image.

2024 will see a surge in purpose-driven communication too. Brands that authentically align with social and environmental causes will strike a chord with consumers who increasingly value purpose over profit.

2. Enter AI (second)

Want to know which messages will strike a chord with your consumers?

AI is the ultimate data maestro, turning raw information into actionable insights. More and more PR strategies are expected to leverage AI to analyse vast amounts of data, uncovering trends, preferences, and opportunities.

Our Conclusion? 🤔

Authenticity comes first – and that means the human touch must always come first. But there's no doubt AI is an incredibly powerful tool, and should absolutely be harnessed to maximise efficiency and insight in PR strategy.

Not a bad marriage, after all?

Read the full blog here: https://www.parklanepr.co.uk/blog/authenticity-ai-welcome-to-the-pr-of-2024

13/09/2023

💡 C O P Y W R I T I N G 💡

Good content is a must and good copywriting is an art 🎨

We’ve mastered it so you don’t have to!

We work with so many clients who have tried to produce their own web or marketing copy before turning to us.

Let us bring our expertise to the table so you get the words you need on time and on budget ✔ (without the headache).

06/09/2023

✏ Time to sharpen your pencils and shine your shoes 👞

Or better still, re-group, re-focus and get your PR & marketing strategy in shape for the new season ahead.

As everyone returns from holiday and the children head back to school, this time of year always feels like a new beginning.

So, we’ve put together a few tips to help you re-focus your PR & marketing goals and stay top of the class.

⭐ Review your strategy:

Good PR & marketing strategies need lots of attention and adjustment to remain effective. Take time to see what’s working, and what could be improved. What objectives are yet to be achieved and need to be prioritised to keep you on track for the remainder of the year?

Keeping an eye 👀 on your competitors’ PR & marketing can offer valuable insight too – it might spark new ideas, introduce you to new channels and help to refine your strategy going forward.

⭐ Fall into the new season:

We’re not there yet (and we’re in no rush to say goodbye to the summer here!) but it is technically Autumn, and it will soon start to look like it. It’s a feel-good season, so let’s make the most of its warm colour palette and mood! 🍂Consider tweaking your brand's visual elements to reflect the cosy autumn hues. Update your website, social media profiles and marketing materials with autumn-inspired images, colours, and fonts. A subtle seasonal touch keeps you current and relatable.

⭐ Remember content is king:

Compelling content is key all year-round ✔ and now’s a good time to take stock and refresh any areas that can be improved. The golden rule? Consistency (and good planning) – that goes for your socials, blogs & email marketing. Make sure your web content is up-to-date and keyword optimised, consider any new channels that could improve your reach, and be creative when it comes to credibility-boosting PR opportunities. Linking your content to the season can be a great trick – but make sure your content is valuable & relevant.

*And if you need a hand to get your PR & marketing in shape, give us a shout!

25/07/2023

COPY FIRST - DESIGN SECOND

It can be a bit of a chicken and egg moment 🐣

Which comes first when building your new website – copy or design?

It should be your copy.

And here’s why:

Your website is all about your messaging, and that’s in your copy. The whole form and flow of your site is led by what you want to say. Designers don’t leave boxes for you to populate – they build formats to share your content in the best possible way. That content shapes your entire site.

By providing your copy before your designer gets to work, they get:

✔ a structure to follow

✔ a clear picture of your key messaging and what you want your website to say and do

And that saves a whole lot of back and forth, rebuilding pages because you’ve changed your mind. (You’re allowed to change your mind – but it’s much easier to crack the content with your copywriter before the design process begins).

Designers need to understand what you want in terms of:

❓ Menu options
❓ Headings and sub-headings
❓ Buttons & CTAs
❓ Text and visuals
❓ Site navigation/page links
❓ Downloads/sign-up forms etc

Iron out your copy first, and you iron out everything you want your website to say and do. A solid base for the design & development phases to launch from.

(We write and design websites (in that order!) If you need a hand, get in touch.)

18/07/2023

I’ve challenged Chat GPT to numerous ‘write-offs’ – surely it can’t do a better job than me?

The speed at which it produces copy (a lot of it, and within seconds) is something I can’t match.

But good copy is all about compelling humans to do something, buy something, be somewhere, engage – and no AI can compel a human better than a human, right?

That’s my stand-out from my experimentation. Chat GPT isn’t human, it doesn’t write like one, and when you’re in the business of really good copy, that’s evident.

So, I asked my robot sidekick – is AI as good as a human copywriter?

And word for word (americanisms and all) here’s what it said 👉
https://www.parklanepr.co.uk/blog/copywriting-and-the-impact-of-ai

11/07/2023

We’re over half-way through the year, and if that new website you prioritised for 2023 has stalled (or still not started) it might be time to reach out for a little support.

Copywriting can be a big stumbling block – you’re not alone in planning to do it in-house only to find you lack time or inspiration, or both.

We can help.

Outsourcing your copywriting brings so many benefits (full blog here: https://www.parklanepr.co.uk/blog/the-benefits-of-hiring-a-copywriter)

⭐Expertise – you’re the expert in your industry, but we’re the expert in ours

⭐Clarity - an outsider’s perspective can be gold dust

⭐Professionalism – no confused copy or typos here

⭐Clear project lead – taking everyone’s ideas, and then getting on with it

⭐Copy to deadline – you won’t be bottom of our to-do list

⭐Your time back – no more staring at a blank screen

We can manage your website design too, building beautiful websites ourselves or working with external agencies on bigger builds.

And we’ll get you live in no time. Job done ✔

Address

Stratford-Upon-Avon
CV376AH

Opening Hours

Monday	9:30am - 5pm
Tuesday	9:30am - 5pm
Wednesday	9:30am - 5pm
Thursday	9:30am - 5pm
Friday	9:30am - 5pm

Telephone

+441789488701

Website

http://www.parklanepr.co.uk/

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