23/09/2025
You know about brand archetypes, but do you know your ecommerce archetype?
No one can do what you do. Your individual, creative style, vision, flair, and tenacity speak to your customers and each element plays a part in why your works sells.
Many brands make the mistake of trying to imitate others instead of leaning in to and implementing an appropriate business model.
Knowing your ecommerce archetype helps to define how your business operates, how your customers buy and the strategies that work for you.
When your website clearly reflects this and you implement a strategy tailored to your archetype you can truly win over your customers.
What sparked this was a call with a potential client wanting a full rebrand and redesign. Alarm bells started ringing…
His company has been struggling for about a year.
As we spoke, I realised he’d fallen into the common trap of comparison.
🪩 He makes lighting, high-end, expensive lighting.
The brands whose website he wanted to copy are FMCG and homeware brands with much lower price points.
The solution, far far less of an investment than a full redesign and rebrand…website optimisation and a strategy session to sort out his direction, visuals and messaging.
Sorted!
Each archetype comes with its own protocols, technical needs, and prerequisites. Meaning there is no one size fits all.
Want to learn which ecommerce archetype fits your business? Stay tuned and sign up to my newsletter for the full breakdown.
