Mim Mason

Mim Mason Paid Ad Expert & Mentor (Meta, Google and TikTok)

Every year around this time I start hearing the same thing:“My ads aren’t working like they were.”Sometimes that’s true,...
08/06/2026

Every year around this time I start hearing the same thing:

“My ads aren’t working like they were.”

Sometimes that’s true, but before you blame summer, it’s worth looking at what’s actually changed. Summer affects different businesses differently. For some, it’s peak season and for others, things naturally slow down.

People’s routines change, what they’re interested in changes, the way they spend their money changes, so it makes sense that the ads that worked in January might need a bit of a refresh by July.

That doesn’t mean rebuilding everything from scratch.
Sometimes it’s just:

👉 A new hook
👉 A new creative angle
👉 Updating your offer
👉 Testing something you’ve been putting off

This carousel has 4 signs I look for when refreshing best performers for Summer.

Are you seeing your results improve, dip, or stay pretty consistent at the moment?

04/06/2026

“I’ve built my business without ads. I don’t think they’re for me.”

I hear this a lot, and every time someone takes the leap and runs their first Meta campaign, they come back and say the same thing.

“Why did I wait so long?”

You have to be ready for it and embrace it, because it turns out you can teach an old dog new ticks (I only started this in my late 30’s)!

If you’ve been sitting on the fence about paid ads, drop me a DM. Happy to have an honest conversation about whether it’s the right move for you right now.

Here’s what’s been keeping me busy behind the scenes this month.Refreshing Godstone Farm’s ad strategy and building out ...
01/06/2026

Here’s what’s been keeping me busy behind the scenes this month.

Refreshing Godstone Farm’s ad strategy and building out a brand new campaign for their Summer Campout. One of my longest standing clients and still one of my favourite briefs to work on.

More enquiries than ever and proposals flying out the door. Honestly the busiest pipeline I’ve had in a while. Something is shifting right now - anyone else feeling this?

Onboarding my new team member Emma Hughes with shadowing sessions so she can get properly under the skin of how I work and why. Watching someone learn the Mim Mason Method is so rewarding.

I handed over the newsletter management for .uk to Emma too. Delegation is a skill I’m still practising, but she’s making it very easy.

Throughout all of it I’ve been prioritising my mental and physical health, this is non negotiable, no matter how full the month gets.

I navigated ALL of the above whilst living through a loft conversion, the amount of cups of tea I’ve made this month I’d be a millionaire by now if I’d been paid based on that alone.

Oh and I got a tattoo. Because apparently a loft conversion and a growing business wasn’t enough life admin for one month. 🖤

May has been full on. But good full on.

How has your May been? Let me know below. 👇

28/05/2026

People always ask whether they should focus on Meta Ads or Google Ads… but the truth is, they do very different jobs 👀

Google captures existing intent & Meta helps create it.

One isn’t “better” than the other - the strongest marketing strategies usually use both together.
If your ads aren’t converting the way you hoped, it’s often because the platform strategy doesn’t actually match the business goal.

✨ Need more demand?
✨ Need stronger conversions?
✨ Not sure where your budget should go?

That’s exactly what I help businesses figure out 👋

There are multiple types of Meta ads. Most brands only ever use one or two, and wonder why their ads aren’t returning re...
26/05/2026

There are multiple types of Meta ads. Most brands only ever use one or two, and wonder why their ads aren’t returning results. You need to be running the right type of ad for your end goal.

Swipe through for a full breakdown of what each format does, when to use it, and who it works best for.This is the kind of stuff that makes the difference between ads that drain your budget and ads that actually work.

Save this post so you can come back to it later 👀

And if you’re ready to stop guessing with your Meta ads, book a discovery call for my Done-With-You Meta Ads Build.

Together, we’ll create a campaign that’s strategic, clear, and built to actually work for your brand.

A few years ago, people searched Google for everything, but now a lot of those early “thinking out loud” searches are ha...
20/05/2026

A few years ago, people searched Google for everything, but now a lot of those early “thinking out loud” searches are happening in AI tools instead.

And… it makes complete sense.
Why search:
“best CRM for small businesses”

…when you can ask ChatGPT:
“what CRM should I use if I’m a yoga studio owner with 3 staff?” 👀

But here’s the interesting part from an ads perspective:
The people still searching Google are often the ones closer to taking action.

They’re searching to:
👉 book
👉 buy
👉 compare
👉 enquire
👉 solve a problem NOW

Which means intent matters more than ever.
I actually think this shift is going to force marketers to get better:

better messaging
better offers
better targeting
less fluff

Cheap, low-intent traffic is getting filtered out and it’s probably a good thing.

18/05/2026

Running paid ads shouldn’t feel like decoding a secret language.

Too many business owners are wasting budget on unclear strategy, and campaigns that don’t even sound like their brand.

Good Meta ads aren’t about spending more money. They’re about clear messaging, smart strategy, strong creative, and understanding your audience properly.

Your ads should feel clear whether you have a big or smaller budget. Let’s get your ads working for you! I help kind brands create paid ad strategies that actually make sense and convert.

If your Meta ads need a smarter strategy behind them, let’s talk. Send me a DM me to get the conversation going today.

11/05/2026

Big congrats to East of Eden on their new strength studio on Hoe Street, fully booked for the next 2 weeks!

Here’s what we did (and why it worked):

Most launches go straight to selling, but we didn’t...

Phase 1: We built demand before opening
We ran a lead campaign targeting two distinct audiences:
– People curious about strength training
– “Switchers” already training but looking for something more aligned

185 leads generated from people who wanted early access, all synced into their CRM to nurture via email.

Phase 2: Converted with the right message
We followed with an intro offer (up to 4 classes for £30), using the exact creatives and messaging that had already proven to resonate.
Then RETARGETED everyone who had engaged.

Results:
– 85 purchases (so far)
– £4.79 cost per purchase
– 620% ROAS (£6.20 back for every £1 spent)

Simple funnel. Clear messaging. Right timing.
This is what happens when you build demand before you try to convert it.

Nothing makes me happier than someone walking out of a session feeling like paid ads finally make sense.That’s exactly w...
07/05/2026

Nothing makes me happier than someone walking out of a session feeling like paid ads finally make sense.

That’s exactly what my workshops are built for. Whether you’re a business owner, a marketing team, or an event looking for a speaker who actually makes it land.
Practical, results focused & no fluff.

Drop me a DM and let’s have a chat. 👋

Over here bottling the need for less and presence that camping brings 🏕️ ❤️
28/05/2025

Over here bottling the need for less and presence that camping brings 🏕️ ❤️

Address

Studland
BN11 3

Telephone

07850244544

Website

Alerts

Be the first to know and let us send you an email when Mim Mason posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Mim Mason:

Shortcuts

Share

Category