Swiss Knife Media

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Helping your business become known online as best-in-class for your industry through social media management and video marketing. 30 free marketing tips at www.swissknifemedia.co.uk

28/11/2024

Investing time and money into online marketing for your business but getting no return?

You shouldn't be chucking money down a black hole.

Here are two things to consider moving forward:

- Tracking data effectively

- Realise social media is the bridge between a sale and not where the sale happens

27/11/2024

Are your business email marketing campaigns being ignored?

Here’s how to fix them and actually get them to nurture your readers into lifelong customers.

27/11/2024

Feel like your business is one step behind when it comes to online marketing trends?

It's tough.

Because strategies that were working a day/week/month ago might not be working today.

It makes it easy for your business to get overwhelmed and your marketing outdated.

Then again it's not about jumping on every trend either.

It has to be right for your business and its goals.

25/11/2024

Social media content creation for your business can feel like it’s never ending.

But it’s important not to rush it.

This can lead to:

- Low-quality visuals and captions

- Messaging that is way off target

- Nonexistent engagement or rapport building

It’s important to take a step back.

And create social media content for your business that will genuinely impact your followers.

24/11/2024

Silent killers...

We're not talking about a fart that makes no noise.

We're talking about inconsistent branding in your business.

One message on your socials.

A different one on your website.

And a different approach in your email campaigns.

The perfect way to confuse a follower and slow down the trust-building process.

21/11/2024

Pew pew 🔫

What are the similarities between me, this gun, and the admin assistant in your business posting staff birthday updates on socials?

I haven't got a clue about guns.

Just like your admin assistant couldn't put a strategy in place for your brand assets, socials, or email campaigns.

It's time to get admin staff back on the emails.

And experts in the right places.

P.S

Don't hate on the toy gun.

20/11/2024

Business owner/managing director with no time for your online marketing?

You know it's essential for your business growth.

In between operations, motivating a team, and clients it's easy for marketing to be left behind.

However, you better be prepared for:

- Your business not reaching new potential clients

- Feeling like your brand is stagnant

- Fewer opportunities to connect with your followers

- The competition moving ahead of you

Obviously I'm biased...

But having someone in your company who understands how to spread your message and nurture your followers into customers is non-negotiable.

Only then you'll be able to focus on leading from the front.

18/11/2024

Businesses with low social media engagement are on a slippery slope.

We get it.

It's incredibly frustrating when you put time & effort into posts but the likes/shares are not matching up.

But social media platforms are crowded.

Your business needs to stand out but that doesn't just mean nice designs.

It means content that speaks directly to your follower's most painful challenges.

Once you do that, a steady flow of engagement/leads/lifelong customers can become a reality.

09/02/2024

We're our client's #1 fan 👋

06/02/2024

It was a pleasure to work on this guide for Mindset Soldier 🙌

He came to us with an idea.

We brought it to life.

He's now got another tool for his business to generate leads and enquiries.

P.S

Does your business need a lead magnet? 🧲

Address

1-3 Hind Street
Sunderland
SR13QD

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