17/09/2026
For decades, geography has acted as a proxy for credibility.
Certain places became synonymous with capital, expertise, influence and serious business - and proximity to them became part of the perceived value of an organisation.
Yet the world has changed.
Talent is distributed, capital moves across borders, information travels instantly, and influence increasingly operates through networks rather than postcodes.
So why do we still treat geography as such a powerful indicator of capability?
For global organisations, the more important question is not where an adviser is based. It is what they know, how they think, who they can reach, what they can see that others cannot - and whether their counsel improves the quality of a decision.
It is what we think about closely at Marriott Communications, a strategic communications and advisory firm being built from Sunderland with an ambition that has always extended far beyond the geography in which it was founded.
In our latest Journal entry, we explore why the next generation of influential firms may not all emerge from traditional centres of power - and why geography should never become destiny.
Global ambition is no longer defined by geography. Why strategic capability, judgement and influence matter more than where a business is headquartered.