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Aura Marketing Charlotte Lightfoot's Portfolio! I am an aspiring TV/Radio presenter from Sunderland. I am currently a University of Sunderland Media student.

I am also an interviewer/website content creator for local community radio station, Spark FM, taking a break from 3 years of on air presenting.

Social media isn’t a digital leaflet.The businesses that build loyal communities are the ones that share more than just ...
14/06/2026

Social media isn’t a digital leaflet.
The businesses that build loyal communities are the ones that share more than just products and services.

Show people:
✔️ What happens behind the scenes
✔️ The people behind the business
✔️ Your expertise
✔️ Your day-to-day reality

The sale often comes after the relationship.

If your content feels repetitive, chances are you’re only posting what you sell instead of why people should choose you.

Consistent content doesn’t have to mean constant stress. That’s what I’m here for. If you’re struggling to turn your expertise into content, my messages are always open✨

03/06/2026

The similarities between running & marketing 🏃‍♀️

Consistency matters more than motivation.
Some days feel slow.
Some days feel hard.
Some days it feels like nothing is improving at all.

But growth comes from continuing to show up, even when the results aren’t immediate.

The same applies to social media.
One post won’t grow your brand overnight, just like one run won’t suddenly make you faster. But consistency over time? That’s where the real progress happens.

Happy Global Running Day 🌍

CALLING ALL NAIL TECHS 💅Here is a little example of how one topic can be turned into multiple pieces of content across d...
01/06/2026

CALLING ALL NAIL TECHS 💅

Here is a little example of how one topic can be turned into multiple pieces of content across different platforms.

Sometimes the hardest part of content creation is simply knowing how to repurpose an idea in different ways ✨

Simple, engaging content ideas always work best 🤍

If you’re struggling with what to post for your business, my DMs are always open ✉️

June content ideas are here ✨Awareness days and key dates can be such a useful way to plan content ahead of time, especi...
30/05/2026

June content ideas are here ✨

Awareness days and key dates can be such a useful way to plan content ahead of time, especially during those quieter weeks where you’re stuck on what to post.

There really is a day for everything, but the key is choosing the ones that actually make sense for your brand and audience rather than forcing trends that don’t fit.

A well-planned content calendar should feel intentional, not just busy 🤍

Save this for your June content planning ✍️

This post is probably one of the best examples of why understanding trends matters more than just joining them.On TikTok...
19/05/2026

This post is probably one of the best examples of why understanding trends matters more than just joining them.

On TikTok my FYP was full of people planning outfits for Radio 1 Big Weekend talking about sunshine, cute clothes, and sliders. Nobody was warning the people travelling in that Herrington Country Park grass turns into pure mud the second it rains 😭

So I posted photos from Kubix Festival showing exactly what it actually looks like when thousands of people walk across wet grass there 🥾

Over 20k views later, it proved something really important about content: sometimes the best-performing posts come from spotting the gap in the conversation.

📝 People don’t just share content because it’s trendy. They share things that are useful, relatable, or helpful to their friends and family.
Sometimes the best content strategy is simply noticing what nobody else is saying.

17/05/2026

5K what a vibe!

Need content without the pressure of filming it yourself? 👀My content days are designed for businesses that want consist...
14/05/2026

Need content without the pressure of filming it yourself? 👀

My content days are designed for businesses that want consistent, high-quality content that actually reflects their brand without scrambling for posts every week.

Whether you need a quick half-day shoot or a full day of filming, everything is planned with purpose to give you content you can use across your socials for weeks ahead.

✔ Reels & short-form video
✔ Behind the scenes content
✔ Talking-to-camera pieces
✔ Edited content ready to post
✔ Raw footage included
✔ Add-ons available for extra support

Perfect for hospitality, beauty, fitness, lifestyle & service-based brands wanting to level up their online presence 📱

DM me to book a content day or ask any questions ✨

13/05/2026

Worra night ❤️🤍

13/05/2026

The biggest compliment for any lash artist?
A client falling asleep during the appointment 😭

Content day reel using one of the most relatable sounds ever.

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