IGNIFI

23/07/2024

At IGNIFI, we partner with our clients to ensure that their identity, image, and messaging are consistent with their brand values and goals, enabling them to connect effectively with their audience.

We’ve begun refreshing our own brand identity, and in the next few months, you’ll start to see the updated look on our brand assets and website.

Last week, our team got together to discuss our fresh new look and plan how we’re going to roll this out.

Stay tuned for a glimpse of our new refreshed look.

09/01/2023

In our first blog of 2023, we’re sharing some exciting news about the appointment of a new senior leadership team at IGNIFI. We discuss the changes to the team including the appointment of our new Managing Director John Horn and how this will support the next phase of planned growth and development for our agency.

The new year brings change at IGNIFI and here, in our first blog of 2023, we’d like to share some exciting news regarding our new senior leadership team. We discuss the changes to the team, including the appointment of a new Managing Director, and how this will support the next phase of

29/09/2022

WE ARE HIRING
Are you looking for your next challenge? Do you want to join a friendly, collaborative agency working on internationally significant projects for healthcare clients? Then you could be the next member of the IGNIFI team.

IGNIFI is a creative digital marketing agency working exclusively in human and animal health, pharmaceuticals and biotech for global brands.

We are currently recruiting for a number of roles, including:
Digital Marketing Coordinator - £25K-£28K
Senior Account Manager - £35K-£38K
Account Executive - £20K-£23K

Visit our careers page to find out more or to start your application. www.ignifi.co.uk/careers

04/08/2022

As an agency, we work to briefs every day. A good brief has the power to inspire and energise your partner agency, sparking inspiration and leading to exciting new ventures.

In our latest blog, we discuss our 5 top tips about how to create an effective brief when working with an agency.

www.ignifi.co.uk/tips-to-create-an-effective-brief

20/07/2022

BLOG – Should brachycephalic breeds be banned from marketing campaigns?

Increasingly in the news, we are hearing more and more about the risks that unhealthy breeding practices in dogs pose to animal welfare, and the need for stronger regulations. These concerns spill over into marketing practices, with governing bodies discouraging the use of some of the worst offending breeds in marketing materials. But is their absence having an impact?

In this blog, we discuss the dilemma further, focussing on the use of dogs in marketing and the rising scrutiny facing certain breeds.

Increasingly in the news, we are hearing more and more about the risks that unhealthy breeding practices in dogs pose to animal welfare, and the need for stronger regulations. These concerns spill over into marketing practices, with several governing bodies discouraging the use of some of the worst....

05/07/2022

In our latest blog, we're discussing the trend of using stereotypically 'masculine' branding or messaging when developing health campaigns aimed at men.

Although the intention of this approach is to better engage men in discussions around their health, could it be having the opposite effect – even isolating some communities?

In this blog, we’re examining men’s health from a marketing perspective. For years, we have seen efforts to engage men in the healthcare space centre around typically ‘masculine’ messages. Here we discuss these efforts in more detail, their success, and the potential pitfalls of focussing a ...

17/06/2022

For Diabetes Awareness Week 2022, we discuss diabetes as a chronic condition, the increasing importance of home-based disease management and why patient materials should be more targeted.

For Diabetes Awareness Week 2022, we wanted to discuss diabetes as a chronic condition, and the increasing importance of home-based disease management. As diabetes affects a wide demographic of patients, it’s important that there are a range of different management tools in place. In this blog, we...

14/06/2022

Recently, our new fulfilment app hit the milestone of 2,000 orders, with 95% of orders now made via this platform.

We caught up with our Fulfilment Manager Susan Conlon to find out more about the benefits this has had for our clients.

Recently, the new IGNIFI fulfilment app hit our milestone 2,000th order. Despite only having launched in January, we now find that 95% of orders are made through the platform. We caught up with Fulfilment Manager Susan Conlon to find out more about the stock app from both a user and supplier perspec...

10/06/2022

In our latest blog, we're discussing how whole genome sequencing (WGS) projects (and the enormous data sets that they produce) are paving the way for developments in research, diagnosis, and early intervention for rare diseases.

As mentioned in our Rare Disease Day blog earlier this year, whole genome sequencing (WGS) projects and the data sets they produce are paving the way for developments in research, diagnosis, and early interventions for rare diseases. Since the Human Genome Project was completed in 2003,1 sequencing....

27/05/2022

Are you looking for your next challenge? Do you want to join a friendly, collaborative team working on internationally significant digital projects for healthcare clients?

We are looking for a Multimedia Designer to come join the IGNIFI team. We’re seeking someone who can utilise their experience to design and produce digital and printed content including videos, social media content, PowerPoint presentations, infographics, advertising, brochures, websites, emails and interactive detail aids.
To find out more and apply visit

Hybrid working from a Sunderland office (opportunity for

24/05/2022

In our latest blog, we’re welcoming back Laura Powell to the IGNIFI team in the role of Medical Account Manager. Laura joined IGNIFI for a work placement last year whilst undertaking her final year of her PhD in genetic medicine and made a lasting impression on our team.
We discuss the skills Laura brings to the team and our clients and why we created this new hybrid role combining scientific medical knowledge and client account management.

This month, we welcomed back Laura Powell to the IGNIFI team in the new role of Medical Account Manager. In this blog we discuss how Laura was able to build a relationship with IGNIFI following a work placement here last year and ultimately create a role for herself within our Client Services

16/05/2022

A great opportunity for a recent graduate to join our team.

IGNIFI is an independent creative & digital marketing agency devising and implementing effective communications for the human and animal healthcare industries.

📢 They are looking for an Account Executive to join their team!

The main responsibilities include supporting the project management of the creative, digital and marketing-related services IGNIFI provides to healthcare clients (pharmaceuticals, med devices, OTC); Support Key Account Manager (KAM) & Account managers (AM) in production of clear and accurate documentation.

💡 Potential for hybrid office/home working

To view the essential and desirable criteria of the position, please access a copy of the Job Description on our website:
https://jobs.sunderland.ac.uk/vacancy.aspx?ref=389DPERDF21

📩 To Apply:
Please submit a comprehensive CV and Covering Letter including the reference number to [email protected]