02/10/2026
Google or Meta? The answer depends on where your patient is in the funnel.
Before deciding where to spend your ad budget, it’s important to understand the 3 stages of the patient journey:
👀 Awareness - reaching potential patients who may not know you yet.
🤔 Consideration - building trust with people actively exploring their options.
📲 Conversion - turning that interest into enquiries and booked consultations.
Google and Meta can both play a role, but they work differently at each stage.
The key isn’t choosing one platform over the other, it’s knowing where your patients are and what you need your ads to achieve.
Want to build a paid strategy around the full patient journey? Get in touch with Vendo Digital. 🚀