Grow My Insurance

Grow My Insurance https://growmyinsurance.com/

13/03/2026

Everyone assumes more ads = more insurance leads.

Wrong.

Out of the hundreds of thousands of inbound insurance leads we’ve generated…

The biggest gains didn’t come from “more spend.”

They came from better structure.

Because when most brokers run ads, it looks like this:

> Traffic to the homepage
> No clear product focus
> No real funnel
> Weak tracking
> Sales team blaming “lead quality”

And then they say:

“Google is too expensive.”
“Facebook leads are rubbish.”
“Paid ads don’t work in insurance.”

Here’s what actually prints policies:

1. Product selection

Stop advertising everything.

The money is in:

> The highest margin product
> The shortest cash velocity cycle
> The one your team converts best

Focus compounds.

2. Funnel over traffic

Most brokers don’t have a traffic problem.

They have a conversion problem.

A proper call funnel or hybrid funnel will outperform random traffic every time.

> No free guides.
> No competition gimmicks.
> No fluff.

3. Tracking is the weapon

If your tracking isn’t feeding real data back to Google and Meta…

You are optimising blind.

The algorithm can only improve if you give it real conversion data — and eventually qualified-only feedback.

That’s where scale happens.

4. System > tactics

We don’t “run ads.”

We build process-driven acquisition systems:

> Google + Meta working together
> High-converting landing pages
> Structured call funnels
> Native event tracking
> CRM feedback loops

That’s why some brokers scale.

And others stay capped blaming CPL.

Thing is…

You can’t half-build this.

Boosting posts and sending traffic to your website won’t cut it.

This cooks.

Highly recommend.

13/03/2026

Insurance brokers love saying: “Performance Max generates bad leads.”

But most of them set it up like this:

• Basic conversion tracking
• One signal: “form submitted”
• No qualification layer
• No real data feedback

Then they’re shocked when quality is poor.

Performance Max is an algorithm-led campaign.

It feeds on data.

More data = better optimisation.

Not just:

“Yes, someone filled in a form.”

Here’s what a high-performing PMAX setup actually looks like:

• Built to guide targeting — not choke it with restrictions
• Advanced conversion tracking (including hashed form data)
• Creatives that are repurposed to convert — not generic stock rubbish
• Clear headlines about what the product is (not fluffy selling points)
• Only qualified leads sent back as conversions

If 40% of your leads are junk, 40% of your data shouldn’t be fed back to Google.

Most brokers are training the algorithm to find more bad leads.

PMAX isn’t the problem.

Weak structure is.

When set up properly, it flies — while everyone else is blaming “lead quality.”

Insurance is boring - We’ve created 1,000+ ads for insurance brokers: want to know the secret to high-converting visuals...
13/03/2026

Insurance is boring - We’ve created 1,000+ ads for insurance brokers: want to know the secret to high-converting visuals?

You don’t try to make it sexy.

Insurance isn’t a protein shake.
It’s not gym wear.
It’s not fake tan.

People don’t care about the “transformation journey” or the emotional montage.

They care about:

- What it is.
- Who it’s for.
- Why bother

After testing hooks, images and headlines across hundreds of campaigns, here’s what’s true every single time:

1. Headline = What it is + Who it’s for

Life insurance for overweight people.

That’s it.

Not:

“Feel protected in your own skin.”

If I can’t tell what the ad is about 0.00001 seconds, it’s too complex.

Clarity beats clever.

2. Real images. Real people. Real context.

No cartoons.
No mascots.
No 3D animations.

Show what you’re insuring, in real life.

Make it obvious who this is for.

3. Strong offer positioning.

Why you?
Why this product?
Why not the other 100 brokers?

If your ad doesn’t answer that, it blends in.

Assets are easy to make.

Good assets aren’t.

Fast feedback loops.
Rapid new variations.
Constant refinement.

That’s how you scale paid ads in insurance.

Not by trying to make boring look exciting.

If you’re running ads and they feel “flat” — it’s probably not the budget

13/03/2026

We increased a commercial broker’s Cost Per Lead… and they made more money.

If CPL is your north star, you’re already wrecked.

CPL is just:

Spend ÷ Leads

If your only goal is to lower it, the easiest way is simple:

Reduce friction to convert.

Shorter forms.
Less information required.
Lower commitment.

Lead providers do this all the time.

Then brokers complain that lead quality is terrible.

We do the opposite.

We actively push bad leads away.

“Don’t enter your details if you’re X.”
“This is only for Y.”

The result?

Better intent.
Better qualified leads.
Less wasted calling.

Yes — higher CPL.

But a lower CAC and more policies written.

Vanity is not the goal, profit is.

13/03/2026

5 reasons your insurance ads can’t be profitable year one …

And yes, it can be achieved

1 - You’re only structuring campaigns for top of funnel search’s, disregarding all other traffic types

2 - You’re only using one campaign type across one platform, paying a premium to do so.

3 - You have minimum to if any tests or campaigns live that are trying new ideas

4 - You’re told “this is just the way it is” by marketing teams or other partners. So you’ve just accepted it

5 - You’ve not conducted a full bottleneck analysis across your funnel to see what truly is holding you back.

Address

Swaffham

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