Pelatis Online Ltd

14/01/2025

Business owners and Marketers:

If you are using industry jargon in your promotional copy, you are selling to your competitors.

Have you noticed that many of the posts we see in social media, the articles that many craft for publication are littered with acronyms for many of the organisations, systems and policies referred to in content.

Consider the newbie, someone who is interested in the article but is in the early stages of their buying journey. Will they know what the acronym means?

Consider also the people who do know what the acronym means, they are probably your competitors.

For the sake of typing a few extra words, make life easy for those who are starting the buying journey so they can engage in your content.

What do you think?

Share and add a comment.

Follow for more insights and learning.

26/09/2023

Are you a wall flower?

When you are out networking, do you stand at the side of the room waiting for people to come to you? or are you in the thick of it, making new contacts and building relationships?

"If you want to dance, you must get on the dance floor."

Back in 2018 I published a book on business networking, you know, the face-to-face type of networking events that disappeared from the Business calendar.

Well, the good news is they are back in vogue.

My reason for writing the book, was to help those new to business to learn the various aspects of Business networking, to make it more pleasurable and successful.

Networking can be fun if you learn a few things before you go.

What is your opinion of business networking? What is your story? Please comment below.

*If you would like a copy of the book, then please follow this link. https://amzn.to/3sMCMVm

05/09/2023

"Plotting the customer journey identifies the content you need to create."

How do your customers get to your online store?
What are the steps they take before purchasing?

Customer Journey mapping will enable your team to write the content that engages your customers.

Contact us for training and consultancy in Digital Customer Experience.

05/04/2022

"Search engine optimisation (SEO) is a marathon not a sprint. In order to win, what matters is not how fast you are going, but how much faster than your competitors"

02/03/2022

"Walk in the shoes of your customers and you will feel the pain of their journey."

Have you tested your website as a customer?

Think like a customer, behave like a customer trying to buy, not like the owner trying to sell.

28/02/2022

"What the customer is buying is often completely different from what the company is selling"

Do you know what your customers are buying from you?

They may understand the product or service but what is their reason for purchasing? What is their intent?

List some of the reasons why people buy your service or product in the comments.

19/01/2022

"Digital assets are more than your website. Digital media profiles of your business and employees contribute to your brand standing.
Check them out to make sure they are on message"

When was the last time you checked all of your digital assets to ensure they were all on message?

Are you confusing customers with mixed messages?

If you want to find out more about Digital Customer Experience, DM us.

06/01/2022

Calling all business owners, marketeers and social media managers.

Invest ten minutes watching this short segment of my conversation with Robert Craven. It will challenge your thinking on digital customer experience.

The fight between customers and technology in the digital race to succeed online.

Your team make your business happen but without customers you will not have a business for long. This GYDA Talks will challenge your perceptions of your digital customers, helping you understand the digital journey and get ahead of your competitors through better customer experience.

16/11/2021

"Respect your customers by understanding their digital journey. They will return the respect many times over."

How much respect are you giving your customers?

Do you understand their digital journey?

Are you disrespecting them with your marketing messages and visualisations?

01/11/2021

"Digital assets are more than your website. Digital media profiles of your business and employees contribute to your brand standing. Check them out to make sure they are on message."

11/10/2021

"Your customer sees your business differently from you. They look from the outside in, where you are always looking from the inside out."

How do you start?

01/10/2021

"Walk in the shoes of your customers and you will feel the pain of their journey"