Pulse PR NI

PR & Marketing Agency | 15 years of creating engaging campaigns for clients across Ireland. Get in touch if we can help your business - [email protected]

28/05/2026

PR launch day in Dublin 📸

A beautiful day working on the PR launch for the Irish eCommerce Awards.

Dublin was looking its best in the sunshine, and there’s plenty of excitement building around this year’s awards.

Keep an eye on www.ecommawards.ie over the coming months for the submission link and full details!

12/05/2026

🎥Video has never been more important in how brands communicate and build trust.

The numbers say it all:
🚀 91% of businesses use video as a marketing tool
🚀 96% of consumers watch video to learn about a product or service
🚀 89% say video has influenced a buying decision
🚀 Short-form video now accounting for over 50% of user engagement on Instagram/Facebook.

Over the years, we’ve seen first-hand how powerful visual storytelling can be - from interviews to event coverage and behind-the-scenes stories.

Great video content isn’t just about production quality. It’s about finding the story and communicating it in a way that connects with your audience. That’s why video remains one of the most effective ways for brands to be seen and remembered.

Get in touch to discuss your next video project: 📧 [email protected]

07/05/2026

🔬 ESB Science Blast Belfast: STEM, curiosity & talented young people

Great to be back at ESB Science Blast Belfast and see months of PR work finally land - including my son and his cousins getting involved in the publicity shots and seeing themselves in the paper (a big day in the parish)

This free initiative puts STEM front and centre, getting young people asking questions, testing ideas and thinking differently. The standout moment was definitely watching pupils from across NI and the border counties present their projects and we even got to try out the ICC podcast studio to film radio interviews with budding scientists of the future!

Always a pleasure working with the Royal Dublin Society (RDS) team again to help bring the event to life.

A great reminder of the talent coming through our classrooms - and how local schools are helping shape the skills needed for an AI-driven, innovation-led future.

Find out more: www.esbscienceblast.com

01/05/2026

Celebrating another successful year at eComm Live!

Grainne was back working at , to deliver PR, film interviews with Irish founders, launch the first eComm Live magazine, and provide event management support.

It’s always a highlight catching up with familiar faces and meeting so many inspiring new ones. After 5 years working with EComm Live it’s incredible to see how much the event has grown into a well-oiled, community-driven machine!

Huge thanks to everyone who shared their stories and helped make it the biggest eCommerce event in Ireland!

22/04/2026

🎥In this video, Grainne breaks down what actually matters when a crisis hits a business.

💡Control the narrative early
💡Centralising communication
💡Avoid reactive responses
💡Prioritise key stakeholders
💡Close the loop

These are the fundamentals that can either contain a situation or allow it to escalate.

Grainne shared this approach with students this week during her Principles of Public Relations module at Ulster University, drawing on real-world experience from Pulse PR.

20/04/2026

🎥 Filming in London

Grainne recently spent time in London with Trainor Stone & Tile filming its partners and teams across multiple locations in the city.

Swapping the usual setup for a hard hat and steel-toe boots was a different look for her, but getting up close to these landmark projects really highlights the scale, precision, and craftsmanship behind the scenes.

It’s also a great reminder...once you understand how to tell a compelling story, whether through PR or video - those skills translate across any industry.

LondonConstruction

08/04/2026

💪Client News

We’ve been working on the PR for EComm Live and it’s been great sharing stories like this one with Noel Mack, chief brand officer at Gymshark.

A maverick in his sector yet refreshingly down to earth, Noel spoke to the sharing his career insights and also his passion for Irish brands making an impact on the global stage 🌏

He’ll be joining 40+ other speakers on stage at eComm Live. Now in its 6th year, the event will bring 400+ delegates to Belfast on 28th & 29th April.

🎟️ Book tickets for eComm Live: www.ecomm.live

31/03/2026

🚀 Empowering Teams with Social Media & PR Expertise 🚀

Grainne had a great session working with a public sector organisation delivering a PR & Social Media workshop to its research team.

A wide range of topics were included from creating engaging social media posts, improving engagement on your company page, how to use AI tools effectively, and drafting print-ready press releases.

If your business needs expert guidance on social media strategy and PR, let’s chat!
📧[email protected]

26/03/2026

Celebrating innovation at the Belfast Telegraph Business Awards 🎉

Grainne from Pulse PR (pictured left) attended the last night and was struck by the number of new businesses highlighted this year and the breadth of fresh, innovative ideas on display. I’m always impressed, but this year really showcased the exciting growth and creativity across so many sectors.

Thanks to the Belfast Telegraph/Ulster Business team Judith, Margaret Canning and Karen McGarvey for a wonderful evening and a special shoutout to the ever-brilliant host Mark Simpson!

24/03/2026

Want to get your press release used? 🎯

Grainne from Pulse PR shares what
actually gets journalists’ attention, based on nearly 25 years of experience 👇

• Know your message before you start writing. If it’s not clear to you, it won’t be clear to them.
• Be concise. Skip the flowery language and get straight to the point.
• Include a quote early, it brings your story to life.
• Make the news easy to find. Don’t create extra work.
• Attach images to save time and make your story more usable.
• Keep media contacts consistent, familiarity builds trust.
• Always follow up. Journalists are busy, and things get missed.

She shared these insights with students in her PR Principles class at Ulster University today 🎓

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