15/04/2026
There’s no doubt about it. AI design is getting better and better. It makes less obvious ‘mistakes’, it understands more nuanced prompts, and its outputs have a put-together glossy polish that looks – at least to the untrained eye – professional.
Of course, as most of us are aware, there is also a lot of controversy about just how AI got this ‘good’. For the machine learning required for this process, generative AI needs to harvest vast amounts of other work – the work of creative humans, most of whom haven’t agreed to this. And on the flip side, there are also creatives defending this process as simply technology developing. There are many articles out there shining a light on this much better than I can – so this isn’t an article about that. Instead, it’s an article about what AI design doesn’t offer.
I wanted to take a deep dive into one of my favourite genres – sci-fi – to examine how you can use this knowledge of colour to approach different looks for your film poster. As you hone in and decide on a concept, don’t forget one of the key considerations you should make for a film poster of ...