Source PR

19/01/2026

What does it really take to build and sustain a campaign that genuinely changes behaviour?

Our latest blog explores Dry January from a PR perspective, inspired by insights from Alcohol Change UK's Executive Director of Marketing and Communications, Joe Marley, on the PR in the Real World podcast. It looks at why the campaign works, how it’s stayed relevant for nearly 15 years, and what PR and comms teams, especially those working on awareness and charity campaigns, can learn from it.

👉 Read the full article here: https://www.sourcepr.co.uk/what-pr-pros-can-learn-from-dry-january-and-why-its-one-of-the-most-successful-campaigns-of-our-time/

16/01/2026

We’re proud to share that our client ForgeFix has officially launched Screw Prostate Cancer, a new campaign, in partnership with Prostate Cancer UK taking the fight against prostate cancer directly to the construction industry.

Prostate cancer affects 1 in 8 men in the UK, yet it remains the only major cancer without a national screening programme. Early-stage prostate cancer often shows no symptoms, meaning too many men are diagnosed too late. Men working in construction are statistically less likely to check their health, which is why this campaign is so important.

To drive awareness and action, ForgeFix has committed to:

🔩 Launching a bespoke Spectre-branded screw case, with profits going directly to the campaign

🔩 Donating 1% of all Spectre screw sales in 2026

🔩 Taking on companywide fundraising challenges including four marathons across the four nations of the UK, with hopes of setting a world record for a runner dressed as a tool!

Every purchase and donation helps fund lifesaving research, promotes the Prostate Cancer UK Risk Checker, and encourages more men to understand their risk and act.

👉 Support the campaign or donate here: https://www.justgiving.com/campaign/forgefix

11/09/2025

It was a pleasure to attend MOJOE Athletes Entrepreneurs event, supporting our client Luther Burrell as he shared his journey and the incredible work he’s doing with @12.foundation

✨A fantastic evening filled with many inspiring stories from various speakers and panelists.

21/08/2025

👩‍🎓 Starting out in PR? One of the biggest decisions is whether to go in-house or agency.

Both come with unique perks (and challenges), so which is the best place to begin your career? 🤔

Read our most recent blog post and let us know what you think.

🔗https://www.sourcepr.co.uk/in-house-vs-pr-agency/

02/08/2024

Looking for new ways to maximise your brand presence on LinkedIn? 🌟📈

Our latest blog covers just that. Helping you stay ahead of the game; we’re telling you our 6 favourite ways to boost brand engagement on LinkedIn.

Discover more here

As the top platform for networking, lead searching and career development, LinkedIn has become a game changer for B2B marketers. With over 1 billion people and 67 million companies now using the platform, it sure is a goldmine, and the stats will tell you just that: 80% of B2B marketers advertise on...

25/06/2024

‘Our Future Rests Upon Your Cheeks’ was the punny tag line of the CSR led sustainable toilet paper brand Who Gives a Crap 🧻

With a mission to ‘uncrap the world’, Who Gives a Crap set out to raise awareness about their eco-friendly loo roll made from 100% recycled bamboo fibres ♻️

Since their first product launch in 2013, they have raised AUD $13,378,250 to help those in need. What’s more, the company has reduced the number of people that don’t have access to a toilet from 2.4 billion to 2 billion.

In 2023, the brand launched a campaign that hit the sweet spot in combining social responsibility and punny digital advertising 💫

But what makes CSR important? In the latest Business Matters column, our MD, Louis Hill, talks about the importance of CSR and how your SME can build an impactful CSR campaign.

👉

In 2023, sustainable toilet paper brand, Who Gives a Crap, struck the CSR jackpot when launching its first global brand campaign.

21/05/2024

‘There’s no such thing as bad publicity’ 🎪📸

Stirring up a media frenzy with one of the world’s first PR stunts, P.T. Barnum once swapped out oxen for an elephant to plough his six-acre field in Connecticut, USA. Newspapers reported glowing accounts of the stunt which in turn successfully advertised the circus.

However, does this strategy still hold up today?

Our latest blog explores the upsides and downsides of controversial press, find out more here: https://bit.ly/4dPafS4

P.T. Barnum once said, ‘there’s no such thing as bad publicity’. Barnum, the 19th– century entrepreneur and founder of the Barnum & Bailey circus, was no stranger to controversy; even before he was known for putting on glittering shows, he was always ready to stir up the public with scandals...

03/05/2024

When is it time to outsource your marketing strategy? 🧐

Here are some tell-tale signs:

👉 It’s been a while since you last reviewed your marketing strategy

👉 You aren’t seeing results

👉 You don’t know where to start

👉 Your efforts are sporadic

👉 Your competitors are outperforming you

Our MD, Louis Hill, shares more in his latest Business Matters column:

Developing brand awareness in the market is one of the most challenging barriers that small businesses face. SMEs can easily miss out on potential sales opportunities if they don’t market themselves effectively as customers, buyers and suppliers won’t know where to find them or what’s on offer...

01/05/2024

Where will social media managers go if TikTok gets permanently banned in the US? 🇺🇸

Last week, Joe Biden signed into law a bill that threatens to ban TikTok. The law has given ByteDance, TikTok’s parent company, an ultimatum: to sell the app’s US operations or face a permanent ban... 🫠

ByteDance now has less than 270 days to take action.

Read our latest blog to find out more 👇

On 24 April, Joe Biden signed a bill that threatens to ban the social media app TikTok. The law has given ByteDance, TikTok’s parent company, an ultimatum: sell the app’s US operations or face a permanent ban. The ban would take place by blocking TikTok across all app stores and disallowing web ...

23/04/2024

Outsourcing has skyrocketed since the Covid-19 pandemic, with 48% of companies now outsourcing their work...

Our MD, Louis Hill, shares some of his top tips for selecting a marketing agency in his latest Business Matters column

Find out more 👇

Business process outsourcing has skyrocketed since covid, with 48% of companies now outsourcing their work.

10/04/2024

LinkedIn, Instagram, Facebook, TikTok – as a business it can be a bit of a minefield! 🤯

There’s a lot of traction to be gained on social media, so choosing the right platform for your business is essential.

Don’t worry, our latest blog will help you do just that!

Looking to give your business an edge on social media but not sure where to start? Well, your first step is to choose the right social media platform. Between Instagram, Facebook, LinkedIn, TikTok and Pinterest, it can be tempting to join them all. However, an effective social media strategy involve...

25/03/2024

We’re looking for an organised and passionate PR Account Manager to join our friendly team. Our ideal candidate will have great experience in copywriting, media relations and social media. The role involves managing several accounts in exciting industries including homebuilding, leisure, hospitality and more

This is a flexible, hybrid role with around 2 days a week working in our lovely countryside office in Tattenhall, Cheshire. Holding a full UK driving license is essential as you may occasionally be required to travel to client meetings.

Alongside being a great employer, with prolific retention rates for both team members and clients, we have a great package available for the right person to join our team. For more information, contact [email protected] or apply via LinkedIn!

https://www.linkedin.com/jobs/view/3737208139