White Knight Marketing Ltd

02/04/2026

You’ve got a website.
People are visiting it.
But the enquiries just aren’t coming in.
In most cases, the issue isn’t traffic. It’s what happens when people arrive.

That’s frustrating, especially when you know you’re doing ‘the right things’.

In most cases, the issue isn’t traffic.
It’s what happens when people arrive.

The problem usually isn’t what you think - find out what it is ...

Somerset Web Services Taunton Chamber of Commerce

Getting traffic but no enquiries? Learn why your website isn’t converting and what to fix before spending more on marketing.

27/03/2026

I’ve been doing a bit of thinking about AI and marketing lately… and I’m not convinced AI is the problem.

We’re seeing more of it, aren’t we?

Fake reviews
Miracle products
Convincing adverts that don’t quite stack up
Content that sounds authoritative but doesn’t really say anything

But if we’re honest… none of that is new.

What has changed is this:

AI has removed a lot of the time and effort involved.

So the sort of content that used to take hours can now be created in seconds – and it looks just as polished.

Which makes things harder for all of us.

Because we can’t rely on appearances anymore.

A nice website, confident wording, professional presentation…
AI can generate all of that instantly.

So people are starting to judge things differently:

👉 Does it actually make sense?
👉 Does it feel consistent?
👉 Does it hold up when you look a bit closer?

In a world where there’s more noise than ever:

The things you can actually rely on become more important.

And that’s where good businesses have an advantage.

The ones that:

say what they mean
don’t overpromise
and actually do what they say they will

…become easier to trust.

AI isn’t the issue.

It’s just made it easier for people to put more out into the world – good and bad.

So I suppose the real question is:

👉 What are we choosing to make more of?

If you fancy a read, I’ve put my thoughts together here: https://www.whiteknightmarketing.co.uk/blog/ai-hasnt-broken-marketing/

Somerset Web Services Taunton Chamber of Commerce @

It’s easy to point the finger at AI and say, “this is what’s gone wrong.” But that’s not quite true. AI has just exposed what was already there.

24/03/2026

If your website isn’t generating enquiries…

Stop sending more people to it.

That might sound counterintuitive, but it’s true.

More traffic won’t fix:

👉unclear messaging
👉too many choices
👉no obvious next step

It just amplifies the problem.

Fix the experience first.
Then promote it again.

I’ve broken this down here...

Getting traffic but no enquiries? Learn why your website isn’t converting and what to fix before spending more on marketing.

19/03/2026

User behaviour has changed. Most marketing hasn’t.

People decide faster, read less, and won’t work to figure things out. If your message isn’t clear within seconds, they’re gone.

This isn’t about doing more. It’s about removing friction, simplifying the journey, and making it easy to act.

If things feel harder than they used to, this is why....

Marketing didn’t suddenly stop working. Behaviour changed. For some time, I have had an uneasy sense that something in marketing felt different.

10/02/2026

Do you know which country is feeding the traffic to your website? What if you have noticed a high spike from China recently - want to know why? READ ON >>>

Why your website may show high traffic from China. In most cases, this is not real customer activity. It’s caused by bots or crawlers. READ WHY...

19/12/2025

We would like to wish all our clients and friends a very merry Christmas and happy New Year.

It's not been an easy year for many and we look forward to a brighter and more settled 2026.

We will be closing the office from 1pm today and will be back at the keyboards on the 5th January.

With our very best wishes, Pam and Steph ☺️

03/12/2025

Earlier this year, over 400 of BRAZZ's customers responded to a survey about the food and service in BRAZZ. They took your comments to heart and decided that your Taunton town-centre eatery needed freshening up.

We are delighted to have been part of the reimagining of this wonderful venue's website, alongside Somerset Web Services

Please take a look at their NEW website at:
https://www.brazz.co.uk

The new menu and cocktails look very tempting!

Discover BRAZZ Taunton - modern bar & brasserie, bold seasonal dishes, excellent cocktails & a warm, buzzing atmosphere. Book your table today.

16/10/2025

I should post more, I know - BUT - I only post when I have something to share and this is a biggy! A gamechanger that can't be ignored >>>

https://www.whiteknightmarketing.co.uk/blog/is-your-website-invisible-to-ai/

Somerset Web Services Taunton Chamber of Commerce Paul Smith

If your site isn’t clear to an AI machine, it’s becoming invisible to the humans who rely on those machines for answers. Read more >>

29/07/2025

I have been doing some serious research into what has been affecting SERP ranking this month - and here is what I found... It's a bit scary!

What Actions Did Google Take Regarding SERP Rankings in June/July 2025 that will likely have affected your websites performance.

04/04/2025

Why You Should Be Using WebP Images (And the Best Free Tools to Help)

Following on from my previous blog: 'The need for speed', I thought a guide on how to convert to WebP images could be useful and an explanation of why you should be using them on your website now... So here you have it!

https://www.whiteknightmarketing.co.uk/blog/webp-images-best-free-tools/

Somerset Web Services Somerset Chamber of Commerce Taunton Chamber of Commerce Paul Smith

Following on from my previous blog: The need for speed, I thought a guide on how to convert to WebP images could be useful. So here you have it!

21/03/2025

I tend to write blogs when I see a trend with clients and areas that are rising in importance.

I really cannot stress enough how important website speed is now... Here are some ways you can get your site playing nicely!

Somerset Chamber of Commerce Taunton Chamber of Commerce Somerset Web Services Bridgwater Chamber of Commerce

In today’s fast-paced digital world, website page speed is no longer a luxury—it’s a necessity, with users expecting instant access to information.