Reynolds Busby Lee

Reynolds Busby Lee Bringing the voice of your customers into your boardroom and working practices. These more qualitative aspects are missing if you only look at data.

We're performance driven marketers who enable you to hear the voices of your customers so that you can build loyalty and brand equity. At ReynoldsBusbyLee we bring the voice of your customer into your board room and working practices. We specialise in customer experience enabling our clients to hear the voices of their customers as they navigate through the customer journeys. We're also passionate

about the inclusion of all customers including those who find themselves in vulnerable circumstances. Being vulnerable does not make you a bad customer, you're someone who has fallen into a difficult situation facing challenges and needs support. We can help you to identify those customers within your customer base and to determine which reasonable adjustments you can offer to better support their needs, whilst still meeting your business needs and targets. Our customer experience audits provide a real-time diary of customer interaction. It’s mystery shopping and then some... as we bring insight into customer attitudes and emotions as well as the actions into focus. Because we have been clients and run customer-led businesses, we give specific, actionable recommendations. We focus on customer experience working to improve the outcomes for both your customers and your business. We are performance driven marketers.

Super proud of our MD Elaine Lee this morning as she breaks the news that she has now been elected as a Fellow of the Ch...
15/01/2024

Super proud of our MD Elaine Lee this morning as she breaks the news that she has now been elected as a Fellow of the Chartered Institute of Marketing.

Whilst she's not made the New Year's Hons list (Yet!!) she does have a shiny new badge and some letters after her name.

#

21/09/2023

We are incredibly proud of the work that we do here at Reynolds Busby Lee. We work for a diverse mix of clients across the commercial and charitable sectors on a wide range of project. It all centres on Customer Experience and ensuring all customers or supporters have a positive and engaging interactions that deliver good and fair outcomes.

Our projects range from developing marketing or customer service strategies, through planning customer journeys and customer experience audits (identifying the actual experiences of your customers) and then closing the gaps, to running training on recognising vulnerability.

Whilst we think our work is amazing, we recognise that what's more important than our humble opinion, is what our customers / clients actually think. Here's the feedback from a client whose team we trained recently on recognising vulnerability and making reasonable adjustments.

Send a message to learn more

More than half (52%) of bank customers with disabilities feel that  branch closures have negatively affected their abili...
15/06/2023

More than half (52%) of bank customers with disabilities feel that branch closures have negatively affected their ability to access vital banking services, according to a Which? survey



Consumer group Which? carried out research among more than 2,700 bank customers with disabilities.

An interesting read Your Money although the report found that 12% of advisers said they had seen no vulnerable clients i...
12/06/2023

An interesting read Your Money although the report found that 12% of advisers said they had seen no vulnerable clients in the last year. This would be unusual, so if you're team needs help identifying and supporting your vulnerable clients please get in touch.

[email protected]

Number of vulnerable clients doubles in a year, say later life mortgage advisers https://www.yourmoney.com/retirement/number-of-vulnerable-clients-doubles-in-a-year-say-later-life-mortgage-advisers/



more2life - the later life lender

Later life advisers’ ability to identify vulnerabilities in clients has got better, as fewer report seeing no issues at all, a survey from a later life lender has found.

An interesting read IFA Magazine Although it's worrying that there's still plenty of misconception out there in the run ...
08/06/2023

An interesting read IFA Magazine Although it's worrying that there's still plenty of misconception out there in the run up to Consumer Duty.

Why wealth won’t insulate against financial vulnerability https://ifamagazine.com/article/why-wealth-wont-insulate-against-financial-vulnerability/

With Consumer Duty creeping closer, Tim Farmer, Clinical Director at Comentis, addresses the widespread misconception that it isn’t possible for wealthy

Research carried out by Carers Week shows that providing unpaid care has had a negative impact on the health and well-be...
05/06/2023

Research carried out by Carers Week shows that providing unpaid care has had a negative impact on the health and well-being of 8 million people in the UK.

With this in mind, are you really able to recognise and support your vulnerable customers and employees?

If the answer's no or you're unsure - contact us:
[email protected].

🔍❌ Our new Carers Week research reveals 19 million people in the UK have provided unpaid care, but haven’t identified as a carer. Many simply see themselves as a parent, partner or friend.

This means millions could have missed out on vital support and information to help them care. It’s essential the government and healthcare professionals properly recognise unpaid carers for the vital contribution they make to their communities and our wider health and social care system.

Our research also shows that providing unpaid care has had a negative impact on the health and wellbeing of 8 million people in the UK. Too often caring comes at the cost of your own health.

We’re calling on the government to provide greater support for carers. Join us and write to your MP today 👉 https://carersuk.e-activist.com/page/129142/action/1?ea.tracking.id=CW-fb

Read more about the research 👉 https://www.carersweek.org/about-carers-week/latest-news/posts-folder/2023/june/i-care-carers-week-report-on-unpaid-carer-identification/

Are you Consumer Duty ready? According to this report, there's still work to be done. And that's where we come in... hel...
30/05/2023

Are you Consumer Duty ready? According to this report, there's still work to be done. And that's where we come in... [email protected]

AKG: Financial Education and Closing the Advice Gap ‘Key to Tackling Vulnerability

“The issues of financial wellbeing, financial education, and vulnerable customer all play to the strengths of advisers and how they’ve been serving clients

Thursday marks the 12th Global Accessibility Awareness Day   The purpose being to get everyone talking, thinking and lea...
16/05/2023

Thursday marks the 12th Global Accessibility Awareness Day

The purpose being to get everyone talking, thinking and learning about digital access and inclusion, and the more than One Billion people with disabilities/impairments worldwide.

This is something we champion every day of the year! So we'd like to ask - what are you doing to ensure you're treating all of your customers fairly?

https://reynoldsbusbylee.com/understanding-vulnerable-customers

16/05/2023

We are the home of Mental Health Awareness Week - but what is it?

We started the week over 20 years to raise awareness and tackle the stigma surrounding mental health.

Every year in May, the UK can come together to campaign for the prevention of mental health problems, so join in. Get involved. Show your support for good mental health, for yourself and for others. 💚

Learn more about the week here: https://www.mentalhealth.org.uk/our-work/public-engagement/mental-health-awareness-week-about

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