05/02/2026
If I'm auditing your business's LinkedIn profile....
I'm not looking for things to criticise. I’m looking to understand how LinkedIn currently fits into the business, and whether it’s supporting the goals it’s meant to support.
🥅 I start with your LinkedIn goals.
What do you actually want LinkedIn to do? Visibility, credibility, enquiries, growth.. Or something else entirely?
From there, I look at what you’re already doing well. Most businesses have far more in place than they realise. The audit is about building on that, not starting again.
I then identify what’s holding results back. This is rarely about effort. More often it’s mixed messaging, lack of direction, or activity that isn’t clearly linked back to the business.
From there, I review profile and positioning — whether your LinkedIn presence clearly reflects what your business does and who it’s for — followed by content and engagement, and whether those are attracting the right people, not just any people.
👉🏻 One of the biggest things I look for is alignment with your goals. When your profile, content and activity aren’t pulling in the same direction, LinkedIn starts to feel unpredictable and frustrating.
Finally, I pull together quick wins for the next 30–60 days 🏆
Not a long to-do list — just the most impactful changes that will make LinkedIn work harder for your business.
This is exactly what the LinkedIn Business Growth Audit is designed to
👉🏻 If you’d like that clarity, you can request an audit.
No pressure. Just a clear view of what’s going on.
