Connect Marketing

Connect Marketing Freelance marketing, copy-writing & social media, content & training specialising in LinkedIn & Canva
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My Passion is Helping you to Tell your Story

I love to write! Since I was very young I wrote poems, stories and designed personalised birthday cards for my parents. I really enjoy the challenge of finding the human side of a story, of uncovering the personality behind the business to bring a story to life or researching facts and figures to provide credibility to an article. So I set up Connect C

onsultancy to help people who don’t like to write and who find it difficult to express themselves when it comes to their business messages. Working with small companies and organisations I help people uncover their business propositions and unique selling points and improve communication, engagement and interaction across social media or through traditional marketing. Good quality, clear content helps you engage with your customers, communities or stakeholders showcasing your passion and purpose and the benefits of your business, product or service across your social media platforms. By focussing on clear messages, people will understand you and your business and you will build up loyalty and trust so that customers will be drawn to buy from you in the future. As an honest and ethical person my approach is to offer practical, affordable, tailor made solutions without the jargon and spin providing an honest assessment of improvements that can be easily implemented. My passion is backed up with 25 years’ experience in marketing and communications working with professional companies, retailers, town centre management and destination marketing organisations and in the fields of economic development, regeneration, business support and inward investment. My skills include marketing strategy, delivery and evaluation; partnership working; event development and management; project development and management; commissioning market research; bid writing and creating new services. With a background in traditional marketing, I help organisations increase their digital presence and take advantage of the power of social media and dynamic websites. I combine my passion and expertise in creative writing through crafting blogs, copy for websites, newsletters, direct mail, case studies and testimonials. The more people understand you and your story the more they will want to work with you. As well as creative writing for business I also love to share my knowledge through one to one training or workshops. I choose to be self-employed as I love the flexibility of working with lots of different organisations and managing multiple projects and delivering solutions that meet the needs of my clients. I provide flexible injections of marketing expertise to improve your digital presence, attract new customers, develop relationships and win business. No costly, long term contracts - just use my experience, enthusiasm and dedication to save you time, stress and ultimately money. If you have a larger project or challenge I work with a specially selected group of trusted associates and companies to ensure that all aspects of work are covered. My aim is to run Connect Consultancy as an ethical business aiming for the highest levels of professionalism, trust and credibility. Please feel free to get in touch for a no obligation chat on 07870 541 726 or [email protected].

A great way to improve your profile is to enter   Small Business Sunday (and get chosen as a weekly winner).I only reall...
04/06/2026

A great way to improve your profile is to enter Small Business Sunday (and get chosen as a weekly winner).

I only really saw it as an opportunity to increase my short term, but it has been so much more. So I would encourage any small business to enter.

My Instagram followers have increased, and I'm part of an winners Facebook community of over 4,000 small businesses. I've created social media content from the win and the subsequent news release, and there are other opportunities for promotions, boot camps, competitions and surveys. Plus, you get an annual invitation to an inspirational all-day business conference with Theo himself!

Search the internet on how to enter, or if you want help crafting your entry, please get in touch!

I love to write, it's my passion, researching and crafting a  ,  ,  ,   copy,   entry or  . If your To Do list contains ...
28/05/2026

I love to write, it's my passion, researching and crafting a , , , copy, entry or .

If your To Do list contains any of these things and you are putting it off, give me a try and let's get it ticked off.

I get to know you and your business and write in your voice, not in AI., As a , you are not tied into any contract.

In developing your    , you should craft so that around 80% of your posts benefit your audience. Value-driven content th...
26/05/2026

In developing your , you should craft so that around 80% of your posts benefit your audience. Value-driven content that is educational, engaging, inspirational or entertaining.

The remaining 20% can focus on promotional content, e.g. your products, services or brand. This can be a testimonial/case study, offers, new products/services or asking people to sign up for your lead magnet or newsletter.

Too many promotional posts will alienate your audience, as will repetitive posts with the same message, images, and call to action.

You need to respect the interests and intelligence of your audience to build engagement, trust and loyalty.

It is always gratifying to see a client and friend do well in  . Entering awards requires discipline, focus, evidence ga...
21/05/2026

It is always gratifying to see a client and friend do well in . Entering awards requires discipline, focus, evidence gathering and a good story to tell.

So I am delighted that Julie Kaur trusts me to tell her story. In addition to retail awards, Julie has won , , and awards.

It does take courage to put yourself out there sometimes, but the resulting publicity helps Julie raise awareness and build relationships with suppliers and supporters, retail bodies, the local council and community groups. Further supporting her charity work, so it's a win-win, literally.

https://postly.app/4Yu0

Content strategy, social media scheduling, content curation, content pillars - these might be scary words, but what do t...
20/05/2026

Content strategy, social media scheduling, content curation, content pillars - these might be scary words, but what do they mean to me? Planning.

Put yourself in your customers' shoes, think about their problems and provide a solution. A bit of time planning will help you overcome that last-minute fear that can sometimes be paralysing and stop you from posting anything at all. And why wouldn't you post something that might help someone?

I can genuinely say that consistency in posting pays off. I often receive referrals and work with people I've never met or worked with before. I put this down to having a varied plan of consistent, authentic, helpful or interesting content.

What a brilliant day at the FSB Business Bootcamp last week. It was so lovely catching up with old friends and meeting n...
18/05/2026

What a brilliant day at the FSB Business Bootcamp last week. It was so lovely catching up with old friends and meeting new faces.

Huge thanks to the wonderful Jevan for mentioning my Coffee & Chat networking group for businesswomen. It was lovely to hear how much my regulars look forward to our monthly catch-ups.

Five years ago, I set out to create a safe space where women could support each other, share wins, test ideas, and be themselves.

If that resonates and you are looking for a new tribe, come along and find out more. No fees, no single seat, no enforced recommendations, no substitutes required, just the ability to be welcoming and open to conversations.
🗓️ 21st May
⏰ 10.30 a.m.
📍 The Tile Press Cafe, Maws Craft Centre

Message me to let me know you are coming.

Is your LinkedIn personal profile (and that of your staff) linked to your LinkedIn business page? That applies if you ar...
05/05/2026

Is your LinkedIn personal profile (and that of your staff) linked to your LinkedIn business page? That applies if you are employed or self-employed.

When reviewing clients' LinkedIn profiles, I often see people not linked at all (the grey square) linked to the wrong company, or even people linked to your company that don't even work there. It's easy to do.

If you created your Company Page after updating your Experience section, there would have been nothing to link to. If you have a common company name its easy to link to the wrong page, hence you might suddenly have 'new staff'.

Does it matter? Probably not, but a) it looks more professional and b) people can simply click on your company page and read/follow it.

If you just have the grey square (like in my example, when Posh Frocks is not actually a company), scroll down to your Experience section to edit. Remove your company name completely and retype it for suggestions; make sure you select the right company. For example, Premier Foods, not Premier Inns.

I'm sure most people have heard this quote, 'Half the money I spend on advertising is wasted; the trouble is I don't kno...
14/04/2026

I'm sure most people have heard this quote, 'Half the money I spend on advertising is wasted; the trouble is I don't know which half."

Results were hard to track when we only had print and poster advertising. Thankfully, with digital advertising, monitoring results is a lot easier. There are all sorts of apps to help, but for small businesses which don't have the funds for A/B testing and multiple campaigns across different platforms, how can we effectively track our advertising in a fairly simple way?

✅Use free tools like Google Analytics to see where visitors come from, which pages they engage with, and conversion rates.
✅ Platforms like Facebook, Instagram, and LinkedIn provide analytics showing engagement rates, reach, and follower growth.
✅ Ask your Customers! Simple surveys or direct conversations with customers can reveal where they heard about your business and what marketing efforts resonated.
✅ Create unique discount codes for different campaigns to measure which ones drive sales.
✅ If using digital marketing, you can create different landing pages or, if you know how, add UTM tracking links (tags added to the end of URLs) to ads and content to monitor clicks and conversions.
✅ Use dedicated phone numbers for different campaigns to identify which advertising methods drive enquiries.
✅ Look at revenue before and after launching a campaign. Is there a noticeable difference? If so, your efforts may be paying off.

My final tip: don't just collect data; act on it! Regularly review and adjust your campaigns or content based on what works. Tracking needn’t be overwhelming—start small, experiment, and refine your strategy based on real data, not gut feelings.

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Telford
TF29TJ

Opening Hours

Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm

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