Sow The Seed Marketing Ltd

13/10/2026

Before you spend more getting people to your website, check what happens when they arrive.
Is it immediately clear what the business does?
Is it obvious what to do next?
Are there any unnecessary barriers to making an enquiry or buying?
I've seen businesses focus heavily on getting more traffic when there's already an opportunity sitting on the website.
Sometimes improving conversion is a better investment than simply trying to attract more people.
I've written about six signs that your website could be costing you enquiries. Link in the comments.

08/10/2026

🤹 Feeling like you're constantly juggling random marketing tasks without a clear plan?

It’s easy to confuse a to-do list with an actual marketing strategy. Posting on social media, sending a newsletter, or tweaking your website are tactics—not the overarching plan that drives real business growth.

In our latest article, How to Create a Marketing Strategy (Not Just a List of Things to Do), we walk you through how to step back from the daily clutter, define your core direction, and build an actionable UK small business marketing strategy that gets results.

Learn how to build a real small business marketing strategy in the UK, not just a to-do list. Practical, no-nonsense advice from Sow the Seed Marketing.

25/09/2026

How much should a small business actually spend on marketing?

It's one of those questions where you'll find plenty of percentages and suggested budgets online, but there isn't one figure that's right for every business.

What a customer is worth to you, your margins, what you're trying to achieve and which marketing channels actually make sense all matter.

I've written a guide looking at how I'd approach setting a marketing budget, why spreading a smaller budget across too many channels can be a mistake, and the question I'd ask before deciding how much to spend.

Sometimes the answer isn't to spend more. It's to be clearer about where the money you're already spending should go.

What determines a realistic marketing budget for small business, and why a fixed percentage isn't always the right answer.

20/08/2026

Searching for an SEO agency in Shropshire? Fair question, and not one I'm going to talk you out of.
New post covers what agencies do well, where they fall short, and the questions worth asking whoever you hire.

What SEO agencies do well, where they fall short, and the questions worth asking before you hire one, agency or consultant.

18/08/2026

Pumpkin patch or maize maze already planted for this year? The growing decision's done, but there's still time to sort the marketing before opening weekend.
Thinking about one for next year? Now's actually the time to start planning, not next spring.
I've written up what actually works for short-season attractions like these.

Marketing advice for maize mazes and pumpkin patches, when planting happens, and how to make the most of a short season.

17/08/2026

I run social media strategy for clients every week. This year I turned the same approach on something of my own, Tibb Fest, the community festival I co-founded.

The result: a 487% jump in views. But the real social media case study isn't the headline number, it's what actually worked. Real photos over polished graphics. Specific detail over vague promotion. And one number that didn't grow at all, worth knowing honestly, not just celebrating the good bits.

A real social media case study: how the same approach I use for clients grew a community event's Facebook reach by 487%.

15/08/2026

Search "solicitor near me" in Shropshire. Does your firm show up, or does the enquiry go straight to a bigger name instead?

Most solicitor searches are local, and Google's map pack sits above almost everything else. Miss it, and you're buried below firms with bigger budgets, not necessarily better ones.

Good news: fixing that doesn't need an expensive PPC spend. I've written up what's actually costing smaller firms visibility.

Local SEO for solicitors in Shropshire: how to get found online before enquiries default to a bigger, better-known firm.

12/08/2026

Curious what actually happens on a call with me before you book one?

30 minutes, no pitch. I'll take a look at your current visibility, talk through what's working and what isn't, and tell you where I think your priorities should be — even if marketing isn't the biggest problem right now.

No script. No upsell. No obligation to work with me afterwards.

https://sowtheseedmarketing.co.uk/contact-us/?utm_source=social&utm_medium=fb&utm_campaign=organic

10/08/2026

Ask ChatGPT to recommend a business like yours. Would you actually show up?

Ranking well on Google used to be enough. Now AI tools decide who gets mentioned and who doesn't, and it's not always the same businesses winning at both.

I've put together a simple 5-minute test so you can check exactly where you stand, no tools, no jargon, just a straightforward way to see it for yourself.

Read the full post:

AI search is changing how Shropshire customers find local businesses. Here's what's actually happening, and what it means for your visibility.