Focus Retail Services Ltd

Focus Retail Services Ltd Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Focus Retail Services Ltd, Marketing Agency, Thame.

Focus Retail - The POS Wizards - Specialising in the Point of Sale sector of Marketing and Advertising - Delivering successful campaigns across multiple outlets spanning all parts of the UK, Europe and beyond within challenging delivery windows

The biggest challenge when planning a new POS promotion used to be knowing where your designs, stands and graphics were ...
12/08/2020

The biggest challenge when planning a new POS promotion used to be knowing where your designs, stands and graphics were going to go in and will it all fit? We have realised that store mapping has another advantage during the pandemic. We have been using this service to ensure streamlined experiences for shoppers who research online and buy in store. Read more here:

Over the years of working in Point of Sale Marketing and designing and installing retail displays across the world, we have learnt a thing or two about buying and shopping behaviour. The archetypal female shopper likes to browse, review, select and then buy, whereas male shoppers are historically re...

Over the last few months, we have been posting regular blogs and articles detailing the changing retail landscape during...
10/08/2020

Over the last few months, we have been posting regular blogs and articles detailing the changing retail landscape during this pandemic. Retailers are having to adapt to changing behaviours whilst still maximising online and instore purchases. Our articles cover many topics such as staying compliant, achieving successful point of sale installations in the changing landscape as well as understanding buying behaviours and achieving growth.

You can read more about this on our news page:

Aisle find it somewhere – How to Understand the Changing Buying Behaviour whilst Maximising Instore Purchases 27th July 2020/in News /by Stuart MisseldineOver the years of working in Point of Sale Marketing and designing and installing retail displays across the world, we have learnt a thing or tw...

We are posting a series of blogs detailing the changing retail landscape due to the pandemic. This is around maximising ...
07/08/2020

We are posting a series of blogs detailing the changing retail landscape due to the pandemic. This is around maximising sales and how to use targeted point of sale displays to increase purchases. Read more here:

Over the years of working in Point of Sale Marketing and designing and installing retail displays across the world, we have learnt a thing or two about buying and shopping behaviour. The archetypal female shopper likes to browse, review, select and then buy, whereas male shoppers are historically re...

Even though peoples buying behaviour has changed due to the pandemic, there is still a need for traditional campaign bra...
05/08/2020

Even though peoples buying behaviour has changed due to the pandemic, there is still a need for traditional campaign branding, as the journey to the chosen product offers many opportunities for the impulse sale. It is almost like going back in time to when sugar and flour were placed in the furthest point away from the entrance in grocery stores. Everyone knew that was where to find these staple products, whilst passing a whole range of enticing products on the way.

Design and layout compliance is easy to implement online as once it is there, it isn’t going to change. Instore, there are so many variables that consistent compliance is hard to maintain.

Find out more here:

Over the years of working in Point of Sale Marketing and designing and installing retail displays across the world, we have learnt a thing or two about buying and shopping behaviour. The archetypal female shopper likes to browse, review, select and then buy, whereas male shoppers are historically re...

So is this the new normal?If the early reports of lower numbers of physical shoppers but the maintenance of sales revenu...
03/08/2020

So is this the new normal?

If the early reports of lower numbers of physical shoppers but the maintenance of sales revenue in store continue, then there is now a real need for matching your online presence to the clear areas and zones in store.

So how do you do this? Read more on our new blog:

Over the years of working in Point of Sale Marketing and designing and installing retail displays across the world, we have learnt a thing or two about buying and shopping behaviour. The archetypal female shopper likes to browse, review, select and then buy, whereas male shoppers are historically re...

Historically, our Store Mapping service has been used to collate details, produce plans and build databases of POS colla...
31/07/2020

Historically, our Store Mapping service has been used to collate details, produce plans and build databases of POS collateral in store, with a view to ensuring the campaign materials are fit for purpose.

Since the pandemic, peoples buying behaviour has changed. Now, it is clear that in this new environment, Store Mapping can play a vital part in giving insight into the planning, layout and implementation of much clearer instore areas for customers to ensure they arrive at their chosen product with ease after researching online.

Read more about the new on / offline store experience:

Over the years of working in Point of Sale Marketing and designing and installing retail displays across the world, we have learnt a thing or two about buying and shopping behaviour. The archetypal female shopper likes to browse, review, select and then buy, whereas male shoppers are historically re...

The archetypal female shopper likes to browse, review, select and then buy, whereas male shoppers are historically renow...
29/07/2020

The archetypal female shopper likes to browse, review, select and then buy, whereas male shoppers are historically renowned to ‘know what they want’, go straight into store, buy it and leave. Since coming out of lockdown, early indications say that this is no longer the case. People are now spending more time 'browsing' online and less time in store.

Store Mapping can help you to ensure a streamlined experience between online and instore. This will help you to maximise purchases whilst ensuring exceptional service. Read more here:

Over the years of working in Point of Sale Marketing and designing and installing retail displays across the world, we have learnt a thing or two about buying and shopping behaviour. The archetypal female shopper likes to browse, review, select and then buy, whereas male shoppers are historically re...

Over the years of working in Point of Sale Marketing and designing and installing retail displays across the world, we h...
27/07/2020

Over the years of working in Point of Sale Marketing and designing and installing retail displays across the world, we have learnt a thing or two about buying and shopping behaviour.

Things have changed during the pandemic and the typical male / female buying behaviour is no longer as it was. You can read more about navigating this changing landscape whilst still maximising your instore purchases here:

Over the years of working in Point of Sale Marketing and designing and installing retail displays across the world, we have learnt a thing or two about buying and shopping behaviour. The archetypal female shopper likes to browse, review, select and then buy, whereas male shoppers are historically re...

Working on Point of Sale displays for agencies, we have written an article on how retail brands can achieve growth in a ...
20/07/2020

Working on Point of Sale displays for agencies, we have written an article on how retail brands can achieve growth in a post pandemic landscape after Store Mapping around the world from our base in 7 different countries. Here is what we learnt:

For as long as I can remember, business planning always had a clear direction – it was based on making a decision, and then simply planning for your future, knowing and foreseeing (mostly) certain obstacles. Recent events have shown us that this is not so today. We are now navigating around new, u...

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Thame
OX93EX

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+441844210659

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