Gingerlass Marketing

Gingerlass Marketing 🌾 Driving Agriculture Forwards with Passion and Boldness 🌾
🖥 10+ years Agricultural Marketing 🖥 WHY DOES GLM EXIST? My PASSION makes me POWERFUL.

Because I wake up everyday with a PASSION for AGRICULTURE and a drive to champion it. HOW DOES GLM WORK? By being BOLD - BREAKING the MOULD. WHAT DOES GLM DO? I help YOU build a powerful brand, drawing on my PERSONAL and PROFESSIONAL experience in AGRICULTURE.

Social media is great, for businesses it can offer an opportunity to elevate your brand, reach a completely different au...
21/06/2024

Social media is great, for businesses it can offer an opportunity to elevate your brand, reach a completely different audience and connect with likeminded people.

For us personally, it's a fabulous tool for communication, to show us brands that we wouldn't always see, and even offer us the chance to apply for a new job.

BUT. Whilst there are many benefits, it doesn't always outweigh the negatives (for me personally).

I'll be taking a bit of a break for a while, focusing on more exciting things and being more present in life.

Here's your reminder to not be afraid to do the same if you need to 🙋🏼‍♀️

Fill your cup up, don't drain it doom scrolling on social media!

It's time for the Cereals Event - an event i've attended as an exhibitor, and a freelance consultant. Show season is her...
11/06/2024

It's time for the Cereals Event - an event i've attended as an exhibitor, and a freelance consultant.

Show season is here, my top tips if you're exhibiting at an event this year?

1️⃣Capture data. There is never a better or easier time to gather peoples data. People who you can sell to, potential customers. be it a fancy online system, scanning an exhibitor badge, or a pen and paper that you input electronically after the show, it doesn't matter, what matter is the info you get! Concentrate on email addresses 👌🏼

2️⃣ DO SOMETHING WITH THE DATA! Sounds easy right? Wrong. So many people capture the data, then it sits on their computer and that's as far as it goes. It doesn't need to be a big gesture, how about a simple 'thank you for coming to see us'? 🖥️

3️⃣ Social stories! Show people your stand, walk through products, show off other fab stands, support other businesses, be the company people want to seek out 🙌🏼

Two very different types of marketing needed ✍🏼Do you know which camp your business and products sit in?
08/06/2024

Two very different types of marketing needed ✍🏼

Do you know which camp your business and products sit in?

Hard to know what to say in this post, as I ponder about the recent media on National Federation of Young Farmers' Clubs...
06/06/2024

Hard to know what to say in this post, as I ponder about the recent media on National Federation of Young Farmers' Clubs and articles by the Farmers Weekly.

Firstly, no women, or men, should ever be made to feel victimised, or unsafe in any environment they are in, ever. That is not okay. And those people should be offered the help and support they need to move forward with their lives.

We also need to become influencers and educate the future generations on how to behave, and what is acceptable. We can't leave it to others or adopt a 'never happened to me so not my issue'. It is your issue, it is up to us how we shape our world.

But, what is also important to remember, is that YFC is an absolute lifeline for so many young people who are growing up in a world that is so confusing, so overwhelming at times, and can be an incredibly lonely place to be.

There are simply no words to describe the effect YFC has had on me as a person. I have memories I will treasure forever, and whilst searching for a photo to go with this post, I noted I have 144 albums on here (when people did that, back 'int day 👀), and only 13 of those are non YFC related. The photo i've picked is how I spent many a weekend, drinking blue WKD (what on earth was I thinking 🫤), often in a shed with my friends, dancing to Guns n Roses, laughing and enjoying life.

My bestest friends have all come through YFC, and they have been there through the darkest time of my life, my first role in marketing came because of my experience in YFC, and most importantly, my self confidence did. I will treasure every memory from the 10 AGM's I did, god nos how many Rally competitions, Public Speaking Days, darts matches, and endless stock judging to name just a few things.

I don't deny what has been in media is awful, and should have never have happened, but I am also grateful we've begun to create a world where people feel they can now talk about it.

Lets not tarnish all YFC with the same brush, this is a minority, not a majority.

Almost time for the Cereals Event next week! Will you be there? Pop me a message, lets catch up over a drink 🙌🏼
03/06/2024

Almost time for the Cereals Event next week!

Will you be there?
Pop me a message, lets catch up over a drink 🙌🏼

*Summer days = BBQ season ☀️🕶️Home reared beef for the win! 🥩*the expectations of 'Summer' have been massively reduced, ...
01/06/2024

*Summer days = BBQ season ☀️🕶️

Home reared beef for the win! 🥩

*the expectations of 'Summer' have been massively reduced, basically just any day where it doesn't rain for the whole day ☔️

🚩 6 and a half years working for an agricultural machinery manufacturer as Marketing Coordinator🚩 2 and a half years wor...
29/05/2024

🚩 6 and a half years working for an agricultural machinery manufacturer as Marketing Coordinator

🚩 2 and a half years working for an international tractor manufacturer as Marketing Manager

Alongside that, marketing experience in 2 previous roles, and 10 years as a member of the National Federation of Young Farmers Clubs - chairing several committee's (with a bit of fun along the way 😉)

A wealth of experience to help YOU create a powerful brand who gets NOTICED 🌱

Show season is coming up, don't forget to tell your clients where you'll be and when!Here are just some of the key agric...
27/05/2024

Show season is coming up, don't forget to tell your clients where you'll be and when!

Here are just some of the key agricultural events in my calendar, what's on yours?

✉️Direct mail! ✉️Traditional, and still popular. Whether it's an event invite, information on a new product, or a brand ...
24/05/2024

✉️Direct mail! ✉️

Traditional, and still popular.

Whether it's an event invite, information on a new product, or a brand awareness campaign, it's a great way to reach a target audience with an asset they can have in their hands, rather than scroll past!

21/05/2024

🌟 Transformation Tuesday 🌟

How it started vs how it's going.....

Has your branding developed over time as the business grows?

Perhaps it's ready for an overhaul?

Are you marketing for the here and now, or are you one step ahead?Think about what is coming up for your customers, thin...
18/05/2024

Are you marketing for the here and now, or are you one step ahead?

Think about what is coming up for your customers, things that require a longer decision making process or a product demo need to be publicised sooner rather than when you want the sale!

Perhaps seasons affect what you sell and when? Why not right a list of these things, and work backwards with your marketing?

Plan plan plan! Or, get an expert in the field to plan for you 😉

World Mental Health Week 🧠This years theme is movement 🥾Have you got outside recently? The key is small steps. Tiny. New...
15/05/2024

World Mental Health Week 🧠

This years theme is movement 🥾

Have you got outside recently? The key is small steps. Tiny. Newborn baby sized steps. Don't set yourself huge goals, that are not achievable, you feel dreadful and like you've failed, and the cycle begins again.

Try to just go outside, and walk around your garden. that's all. One lap of your garden 🌹

Always remember, it won't last forever. Those thoughts and feelings aren't permanent. They might last a while, but not forever...

One ginger lass speaking from experience 🙋🏼‍♀️

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Thirsk
DL82GA

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