WiserIT.co.uk

20/01/2026

How much does a Google search actually cost? 🧐

If you’ve ever thought about running ads for your business, the price of "keywords" can feel like a bit of a mystery.

The good news? You don’t need to be a marketing genius to find out the costs. We’ve broken it all down in our latest blog post!

Check it out to learn: ✅ How to find keyword prices for free. ✅ Why search volume matters. ✅ Our "secret weapon" calculator to work out your cost per sale.

Stop worrying about overspending and start planning with confidence. 🚀

Take a look here:
https://wiserit.co.uk/how-to-find-out-how-much-a-keyword-costs/

And if you have any questions, please PM me.

16/01/2026

Do you run Google Ads?

From extensive experience, we have found that SEO and Google Ads are most powerful when they work together.

We’ve found that the "secret sauce" lies in the Landing Page:

Better Landing Pages = Higher Quality Score.
Higher Quality Score = Lower Cost Per Click (CPC).
Lower CPC = Better Ad Rank and visibility.

Plus, the increased brand authority from Ads naturally feeds your organic growth over time. It's a win-win.

If you are only running Google ads and not doing website SEO, you're missing a trick and the long-term payback!

Read the full breakdown in our latest blog:
https://wiserit.co.uk/why-seo-and-google-ads-work-better-together/

12/10/2025

We've been working on a few "test" websites over the past few months, to challenge or prove popular Search Engine Optimisation (SEO) theories and techniques.

We know what works, but
a) starting a website from scratch and making it rank on Google can often be a challenge for any business
b) we are geeks that like to walk the walk rather than just talk the talk!

Of course, there is no silver bullet when it comes to ranking a website, but some things have more impact than others, so we wanted to isolate these from the day-to-day work, to test what works and monitor the results that could be achieved.

We were happy with the results, and as always, wanted to be completely transparent with what we did and how we did it.

This was not an AI overview exercise, and it was initially not about gaining website traffic or building a brand; this was a pure, old school, raw keyword ranking exercise.... but one test site ended up gaining enough traction to become a profitable business!

Read all about our latest tests here:
https://wiserit.co.uk/seo-testing-results-what-actually-works/

15/07/2025

Meet the Weetasaw: The most precise, yet utterly pointless, kitchen gadget ever designed for cutting Weetabix in half!

Sound like your SEO strategy? 😂

In our latest blog, we discuss some common SEO mistakes, ditching unnecessary optimisation, not obsessing over every minor algorithm update, prioritising helpful content and focusing on what you actually need to move the needle and serve your customers better.

https://wiserit.co.uk/pointless-seo-strategies/

25/06/2025

I just received a lovely box of goodies and signed card from Echo Web Solutions - what a lovely treat!

Thanks so much for this Zak & your lovely team, I really appreciate it.

I love the fact that 100% of the Cakehead packaging is recyclable too! I suspect the wife & kids will really really enjoy recycling the contents - so it’s a win win!

Cheers guys!

25/06/2025

We get a lot of questions about how to rank at the top of Google, which is getting dominated by the AI overviews presented at the top of the search results page.

So, can You Optimise Your SEO for AI Overviews?

The short answer is NO (according to Google), but in reality, there are things you can do to be best placed to capture part of those top-of-page slots.

We have done this for our SEO customers, and so we know it works.

But it's not guaranteed, and it's not a quick win. Read more here:

https://wiserit.co.uk/can-you-optimise-your-seo-for-ai-overviews/

24/06/2025

Really happy to support these guys! Thanks for the opportunity Thrapston Cricket Club - Mens, Ladies & Junior Sections

There are plenty more local advertising opportunities still available too at

https://www.snapsponsorship.com/rights-owners/cricket/thrapston-cricket-club

When we started this season looking for support for the club, Wiser IT were one of the first respondents who emphatically wanted to get on board and jumped at the chance to support The Williams Boys 🏴󠁧󠁢󠁷󠁬󠁳󠁿. Cai’s since gone on to be the leading run scorer so far in the whole of Northants! A phenomenal achievement for a young man who’s been with the club since he was at least half his current height!

17/12/2024

My new WordPress website, built by Accent Design, is lightning-fast! ⚡️ It scores a perfect 100% on Google Page Insights. Thanks to their expert team, my site now looks amazing and loads in a flash.

It's been a little while in production, but sooo worth it!

If you need a new website, call Accent Design Group Ltd - I highly recommend them!
https://accentdesign.co.uk/

If you need technical SEO services, call me!
https://wiserit.co.uk/

07/06/2024

Remember these old green screen doorstops?

News this week from the Google Search Central blog signifies their final push to prioritise mobile-first indexing, which is relevant to any company running a website, web designers, and anyone trying to improve SEO on a website, of course.

https://wiserit.co.uk/googles-mobile-first-policy-for-seo/