Attenger

Attenger Helping schools and education businesses grow through social media marketing

18/09/2026

It’s SO much better for what school marketers & admissions actually need it to do! I’m so excited for them!

This school had just agreed to sign their paid for ChatGPT contract.

My course student, having experienced how much better Claude was working for him during the AI for School Marketing course, decided to see if they could go with paid Claude instead.

I’m not saying Claude is the holy grail - but it is consistently the best in reasoned, on brand writing, human writing style and thoughtfulness.

Which is exactly what you need it to be if you work in business ops for a school - you want that capability when you’re writing prospectuses, email nurture campaigns, sensitive emails, branded content, AIO website copy.

That’s why we focus on Claude during the AI for School Marketing course

Others will get it done. Claude will get it done in a way that sounds more like you - ESPECIALLY if you set it up correctly.

I guide you through this set up during the course. You’ll also:
✨ Create your school brand profile
✨ Run an AIO audit for your website, and generate prioritised actions
✨ Run a competitor audit
✨ Learn how to use semi automated and automated workflows to save you HUGE amounts of time (and will see exactly what those terms mean!)
✨ learn how to use skills to make your most repetitive jobs feel like a breeze
✨ Move away from simply prompting and abstract ‘you should do this’-ness, into getting hands on DOING things that you can tick off your list straight away

To learn more and book your spot, comment AI COURSE and I’ll send you the link.

The course runs again on 26th November 🙌

10/09/2026

Same school , different buyer

Hirers want availability and a clear booking path.
Camp parents want dates, ages and times
Neither wants to hear your schools history or about year 7 places

Chances are, you’re barking up the wrong tree for commercial if you’re just treating it as a side note to your main admissions activity.

We helped step out into their own - with sub brands for all their commercial ventures. Separate but related to the parent brand, with a tone of voice that’s authentically theirs, respects the parent brand and yet gives flexibility to talk to no school audiences. Why? To fill hiring booking, book gym memberships and ramp up their non fee commercial revenue!

I wrote a full post about how you can do this through switching up what you think you know about social media marketing - comment BLOG and I’ll send you the link

04/09/2026

PANIC?! Don’t do that. Do this instead

They weren’t being reckless - nobody told them. There was no policy to guide what they should and shouldn’t use AI for.

Theres a policy for how the school uses AI in the classroom, but no one made one for Marketing & Admissions.

So I crated one for you - it’s in our AI Starter Pack. It’s something to have in place before you start implementing AI into your work processes. To avoid costly, reputation emanating mistakes like this.

Comment START and I’ll send the whole guide - including the policy template

31/08/2026

Here’s how to get on the list 👇

Google’s already reportedly lost 15% of search volume market share to AI LLMs like ChatGPT, Claude and Grok.

And if those LLMs can’t see what you need them to see about you, there’s no ‘page 2’ of search rankings that you can hope to appear on like in the traditional Google SEO rankings.

Parents ask “find me a friendly prep school in Guildford’ to their AI and get a quick answer. Perhaps Two or three school names. If you’re not in it, you’re not on the list.

That’s GEO. Making sure your school still shows up when the search happens in an AI tool.

I’ve written up the practical version for school marketers: what to fix first, how to write pages models can cite, and what never to do.

For the full article, comment BLOG and I’ll send it to you

26/08/2026

The difference between AI taking your job and not:

There’s no escaping the fact that some jobs have been lost to AI. But that’s in huge companies like Amazon and Meta. Admin-only jobs, easy, non thinking jobs. Jobs requiring minimal to no human interaction.

But you don’t work in that kind of company, or that kind of role. Your job requires things AI can’t replace -
✨ Ethical judgement
✨ Human Relationship building
✨ Strategic market knowledge

Here’s where AI is most useful to YOU - as your copilot, your assistant. NOT your replacement.

How can you make sure of this? By embracing it - learning how to use it properly. Strategically.

AI is already prolific in marketing - it can do a lot of the marketing admin tasks to an increasingly high standard - WHEN USED WELL. If used by someone with no marketing know how, or a marketer with no AI know how - that’s where the AI slop comes from.

The best AI output, the needle moving stuff, is created by the marketers who are fluent in AI. Who understand how to use it as their strategic partner - and don’t just stay as someone who uses AI like a simple chat bot (these are the people who AI-fluent marketers will be replacing. Not AI alone, but the AI-savvy marketers )

If you’re worried about implementing AI because it will make your job obsolete - you’re missing the point.

AI is inevitable - it will only get better, bigger and cheaper - whether you want it to or not. Would you rather be the one made obsolete by AI, or the one who has the skill set to use it strategically, making you the driver of your school’s inevitable AI transformation?

26/08/2026

Most will give you some ‘good prompts’ or ‘fun AI ideas’. But There’s more to AI than good prompts

While it’s important, that’s still the beginner stage of using AI. Good prompting is still treating your AI like a chat window. That’s not where the real time is made.

Most of them can tell you which LLMs to try, names of some shiny AI apps that are fun to experiment with - but very few can legitimately say they understand how to use Projects, create custom skills and set up AI powered workflows.

That’s before you consider whether the online ‘AI Experts’ even know anything about schools and how we operate - safeguarding first, GDPR absolutely, never putting children’s images into AI…

This is what I share in the AI for school marketing course. Going beyond the prompt. I guide you through setting up your AI workspace, the true power of using Projects, share some custom skills I’ve built for school marketers to genuinely ease the burden of your time, and retain brand authenticity in everything you create, and share how to set up your first AI powered workflow automation.

All in a safeguarding first, schools sensitive way.

Right now you get access to all this for £150. From 1st September that’s going up to £195, to reflect the value of what I teach in the course.

Comment COURSE and I’ll send you the link to book your spot (or head to my bio link)

24/08/2026

Is this you? ⬇️

The reason most marketing and admissions teams aren’t using AI yet isn’t lack of interest - it’s uncertainty.

Uncertainty about where it actually helps, which tools to use, how to keep the school’s voice intact, and how to stay on the right side of safeguarding.

That’s exactly the gap we help schools close with a practical, Human-Led approach.

What’s currently holding your school back from testing AI in admissions marketing?

20/08/2026

More than ever now, Parents research online before they ever visit 🔥

A clear, warm, up-to-date digital presence builds trust faster than a printed prospectus.

Social media, website, AI Search results, SEO ranking, Google ads - these are the first digital touch points your parents are going to. Are yours up to scratch?

We help schools show their real personality and strengths online, without needing to become content machines.

On a scale of 1–10, how confident are you that your digital presence reflects the real school experience?

19/08/2026

Do you miss this part? 🙃

You put in a gold-played prompt - you included all the right components. You get your output and move onto the next step.

But WAIT. First, you need to prompt again - ask your AI to improve, refine the output. Question it. Aka it what you might have missed. Tell it what was wrong or a bit off and ASK AGAIN.

That’s the difference between AI content that sounds like no real human ever, and getting AI to make your life easier in a REAL way.

I teach you exactly how to iterate, the types of questions to ask and re ask, in our AI for School Marketing course. An online, live and practical workshop designed to demystify AI for school business operations teams - those who create revenue for their schools. You’ll leave with an AI-assisted system you can start using right away, and will save you 8+ hours a week. (Can you afford not to do it?!)

MOVE QUICKLY - this course is making HUGE impact for the schools who have attended so far. So the price will soon increase to reflect its value:
Sign up before the end of August : £150 per person
From 1st September: £295 per person

Next course date is Thursday 17th Sept. Sign up before the end of August to lock in the lower rate!

10/08/2026

I can help…

I can teach you a smart system that’s easy to set up and will save you hours every week - hours you can use to run more tours, do more relationship building. The things that will more likely result in more bums on seats, deposits paid, confirmed pupils and students.

It’s a system that leverages new tech to take away the repetitiveness of your admin heavy jobs. I show you how to set up your own assistant (and an assistant for your assistant too), keep you at the helm, you get oversight and approval in all the systems output before it goes anywhere. It’s ethical, safeguarding first and will blow your mind.

It’s an AI powers system that is human led. It’s not here to take your job (or your assistants). It’s here to get you a promotion - and on our AI for school marketing workshop I’ll guide you through exactly how to set it up (and what not to do). You’ll have it set up and running before the workshop is over.

And you ready to do 30% more with 20% less and get even better results? Comment AI COURSE or head to my bio for the link to sign up to our AI for school marketing workshop on Thursday 13th August 🙌

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Tiverton

Opening Hours

Tuesday 8:30am - 4pm
Wednesday 8:30am - 4pm
Thursday 8:30am - 4pm

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