28/12/2022
Is there such a thing as sustainable printing?
Over the last decade, the importance of environmental issues such as sustainability, carbon footprints and deforestation have come to the forefront, with pressure on all organisations to look at the way they operate – and the print industry is no exception.
There has been a big push for printers to look at new, more sustainable and environmentally friendly operations, as, for many businesses, creative print solutions are still at the core of their marketing.
Engaging with new potential customers can be a challenge, but it is clear that a tangible brochure or a paper-based mailer delivered directly into their homes, can still generate some of the highest response rates across all the media channels.
So how can businesses that offer the full range of print services achieve this?
In order to stay relevant and illustrate their green credentials, the business must take a good look at their processes to see how they can become more sustainable in areas such as minimising waste, carbon offsetting and renewable resources - and crucially, embed this philosophy into their core values.
Those not willing to invest in the future of the planet will fall by the wayside - it is the forward thinking print companies that are making this a core part of their business strategy that are now thriving.
To read more, head to our blog post here https://www.longridge.net/blog/