21/09/2026
Got told my content sounded like AI last month.
Polished, on point, a bit too perfect.
What actually happened is I researched that business properly. Learnt everything about it before I wrote a single caption. Every service, every gap, everything they weren’t saying that they should’ve been.
AI used the right way is a genuinely good tool, it can save so much time. But when you actually know a business inside out, the content ends up sounding “too good” for a different reason. Not a robot. Just proper research.
The problem is when people use AI with no actual knowledge of the business behind it. No research, no understanding, just prompts. That’s always going to show.
Know the business first. Use the tools after.
Sure use AI to put all of your thoughts into structure. I’m a babbler!! Never ever use it to do the research for you as it will always be sloppy and it can make mistakes.
DM “SOCIAL” if you want content from someone who actually learns your business first