CSJ Marketing

09/06/2026

2026 has been a good one so far... let's hope the second half lives up to the first!

02/06/2026

Kate, a local therapist came to me a few months ago for help with getting more leads through her website. Although the design looked good, it wasn't showing up. And when it did, it wasn't converting.

So what did we do?

Dialed in her offering.

Wrote copy and build a site structure that worked for both the user journey and SEO.

Built a Google Ads campaign to complement the organic strategy.

The result: being close to full capacity within just 6 weeks, soon to need a waitlist!

Want an outside look at where your marketing could be working better for you? Send me a message or an email and we'll have a chat about it!

20/05/2026

Being the best at what you do isn't enough if nobody remembers your name.
Marketing isn't something you switch on when things go quiet. It's the thing that stops them going quiet in the first place.

Most small businesses fall into the same trap - they post when they have something to promote, go quiet when they're busy, and wonder why enquiries are inconsistent.

The problem isn't the product or service. It's visibility.

People need to see a brand an average of seven times before they make a buying decision. If you're only showing up occasionally, you're not building familiarity, you're starting from zero every time someone comes across you.

The businesses that grow steadily aren't necessarily the best in their industry. They're the ones that stayed consistent when there was nothing obvious to sell. They showed up on social with a clear identity. They kept their SEO updated so they stayed visible in search. They stayed in their customers' inboxes.

That's what long-term marketing actually looks like: showing up, week after week, until your name is the one people think of first.

If your marketing only exists when you remember to do it, let's have a conversation.

Send me an email at [email protected] - tell me about your business and where you're at, and we'll have a casual, no-obligation chat about your next steps.

18/05/2026

Every piece of content you post is either building your reputation or damaging it.

Most businesses don't lose customers to one bad post. They lose them to a hundred small things that quietly added up - inconsistent branding, photos that don't do the product justice, a website that hasn't been updated in years.

People can't experience what you do before they buy. So they judge your quality on the only thing they can see - how you show up. If that looks like an afterthought, they'll assume the rest does too.

This matters for every business. But if you're positioning yourself at the premium end of your market it's non-negotiable. Premium buyers are used to a certain standard. If your content doesn't reflect what you're charging, you've already lost them before you've had a conversation.

Your imagery is doing the selling before you've said a word. Only post photos that genuinely represent your brand well. Keep your logo, fonts and colours consistent across every platform. And if you wouldn't be proud to show something to a potential customer face to face - don't post it.

Your content is out there representing your business right now. Make sure it's doing a good job.

If it isn't, send me an email at [email protected], tell me about your business and where you're at, and we'll have a casual, no-obligation chat about your next steps.

24/04/2026

Any freelancers, small business owners or remote workers out there, follow along!

South Devon’s community for freelancers, business owners and remote workers 👨‍💻

Coming soon… 👀

15/04/2026

New client! 🐟

Loving working with Fish 4 All | Torquay Fishmonger on building their profile in the local area, coinciding with some really exciting stuff happening for them behind the scenes…

After being open in Torquay for around 15 years, they thought it was time they built a social media presence across Facebook and Instagram and raised their profile amidst having a refurb.

Facebook has been a key driver so far with an engagement rate sitting well above the platform average at 5% (the average being 0.15% according to Metricool, 2026), and a community starting to build.

From mornings at Brixham Fish Market to seeing the behind the scenes at the shop, it’s been really fun seeing a different side to an industry you only ever see from a customer facing perspective!

If you feel your marketing could be performing better but don’t know where to start, I’m offering free marketing reviews for a select number of businesses. Message me for more details 👋

11/04/2026

Most businesses skip this step and wonder why their marketing isn’t working.

Before I touch a single piece of content, ad, or strategy, I build an Ideal Customer Profile. Who are we actually talking to? What do they need to hear? What’s stopping them from buying?

Swipe through to see exactly how I do it and why it makes everything else easier. 👉

Get in touch and we’ll have a no-obligation chat about your business, audience, and how your marketing could resonate better.

📧 [email protected]

08/04/2026

If the audience journey isn’t easy to move through at every stage from discovery to enquiry, that might put them off getting in touch

Eating Disorder Service Plymouth didn’t need to do more, they just need to use the tools they already had better.

The work they do is incredibly important, and their goal was to get more people through their door, from making more people aware their services exist, and taking them from awareness to enquiry.

I did this through:
- Clearer website messaging and structure
- Content that speaks to real thoughts and concerns
- Consistent activity that builds familiarity and breaks down barriers over time

The result: a lot more enquiries!

If your marketing isn’t bringing the attention to your product or service that you want, it’s usually not a platform issue, it’s how everything works together.

If you want a second look at your marketing, let’s have a no obligation chat! Drop me a message, or an email at [email protected]

06/04/2026

Most small business owners don’t have a marketing problem. They have a strategy problem.

They’re posting, running ads, maybe even paying for help… but nothing’s connecting. The reason is almost always the same: they skipped the groundwork.

Here’s the five-step process I walk every client through before anything else.

1. Work out exactly who you’re talking to

Not just “homeowners.” Get specific. A carpenter targeting high-end custom projects - their ideal client isn’t just any homeowner. It’s someone who’s bought an older property, has the budget to do it properly, and cares about craftsmanship over the cheapest quote. The clearer the picture, the sharper the marketing.

2. Work out the exact problem you solve

Nobody wakes up wanting a carpenter, they wake up frustrated that every contractor has offered them a flat-pack solution. Translate what you do into the outcome your customer actually cares about.

3. Work out where they spend their time

A carpenter targeting luxury homeowners isn’t finding them on TikTok. That audience is saving ideas on Pinterest, following renovation accounts on Instagram, and searching Google for someone with a portfolio that matches what they’re after. Pick one or two platforms and do them properly.

4. Work out what you want them to do

Every piece of content needs one clear next step. For a carpenter, that’s probably a site visit. So every post and every page on the website should point toward that and nothing else. Confused people don’t convert.

5. Show up consistently, then measure what works

This is where most people fall down. They do steps one to four, post a few times, see no results, and quit. That carpenter talking to their ideal customer consistently for twelve months will be the first name that comes up when someone starts looking. Track what’s working and refine from there.

That’s the foundation. A clear audience, a specific problem, the right platform, a consistent message, and the patience to let it work. Once that’s nailed, then you look at ads and bigger strategies.

I’m offering free marketing clarity reviews - I’ll look at exactly what’s going wrong and specific steps to fix it. Link in bio.

29/03/2026

Thanks to Jeff from JB Electrical SW Ltd for having me recently to get some content to use across his website and social media at a site he’s been working at in Paignton 📸

When you’re working in a competitive market and working with a wide client base from domestic to large scale commercial jobs like Jeff is, it’s important you show up with quality online and put a face to the brand.

This both builds trust with potential clients (which to be fair, JB Electrical were doing well already from all their 5 star reviews) and removes barriers to people getting in touch as they already know exactly who they’re speaking to.

If you’re looking to show up better online, drop me a message for a chat about what you need 🤝