Insignia Creative - Web Design & Creative Marketing

11/09/2026

What happens when AI leaves the screen and ends up on the wall?

We’ve just mounted and framed these four rather colourful additions to the Insignia studio.

The idea was to illustrate the evolution of design, starting with cave paintings and early craft before travelling through printing, industry, Art Nouveau, Art Deco, Bauhaus, digital design and finally AI.

See full story here: https://insigniacreative.co.uk/from-cave-paintings-to-ai-creating-our-own-history-of-design/

Let us know what do you think?

11/09/2026

What happens when AI leaves the screen and ends up on the wall?

21/08/2026

Have you tried ChatGPT Ads yet?

The way people search, compare products and make buying decisions is changing. Instead of entering a few keywords into a search engine, more people are having detailed conversations with AI.

ChatGPT Ads gives businesses an opportunity to appear during these conversations, reaching people while they are actively exploring options and looking for solutions.

At Insignia Creative, we have already started running ChatGPT Ads for one of our customers. It is still early days, but the initial results are encouraging, with good impressions and clicks through to the customer’s website.

Our latest article looks at:

• How ChatGPT Ads work
• How they differ from traditional search advertising
• The potential benefits for businesses
• What we are learning from our first live campaign

Could ChatGPT Ads become an important part of your digital marketing strategy?

Read the full article: https://insigniacreative.co.uk/have-you-tried-chatgpt-ads-yet/

17/08/2026

When did you last properly review your website?

Not redesign it. Not rebuild it from scratch. Simply read through it and check that it still accurately represents your business today.

We have recently completed a light refresh of the PME Group website, working alongside their marketing manager to:

✅ Update and refine existing copy
✅ Refresh key pages
✅ Check that information is accurate
✅ Add a new company news section

The website already had a strong foundation, so it did not need a completely new design. It simply needed some attention to keep it current and useful.

Businesses evolve. Services change, teams develop and new projects are completed. If your website does not change with you, it can quickly become an outdated version of your company.

A periodic content review can make a significant difference and extend the useful life of your existing website.

How recently have you reviewed yours?

Read the full article: https://insigniacreative.co.uk/blog/

12/08/2026

We invest a great deal of time and creativity into building brands, but how well are they protected?

Last year, we successfully registered the Insignia Creative logo as a UK trademark. More recently, we helped a client trademark the Spinematik logo alongside two associated word marks.

Registering a company name or purchasing a domain does not automatically give you trademark protection. A registered trademark can help protect the identity, reputation and commercial value you have worked hard to create.

Our latest article looks at:

• What can be trademarked
• The difference between logo and word marks
• Why trademark registration matters
• How Insignia Creative can support the application process

If you are developing a new brand or have an established name or logo you would like to protect, this is worth considering.

Read the full article: https://insigniacreative.co.uk/protecting-your-brand-trademarking-logos-and-names/

30/07/2026

From an ambitious idea to a 5.5-metre campaign in Canary Wharf.

Freedom Clinics came to us with an initial concept for a striking advertising campaign. Using AI as part of our creative process, we developed that idea into detailed, high-resolution artwork suitable for large-format commercial printing.

Traditionally, an image of this complexity could have taken days or even weeks of illustration, photography and Photoshop work. AI helped us visualise and refine the concept far more efficiently, but creating the finished campaign still required creative direction, retouching, design expertise and specialist image preparation.

The result is a bold 5.5-metre-wide installation that shows what becomes possible when AI is combined with professional creative experience.

Read the full story and discover how we brought the campaign to life:
https://insigniacreative.co.uk/from-initial-idea-to-a-5-5-metre-canary-wharf-campaign-using-ai/

23/07/2026

What if every supplier invoice could be checked automatically for rising material costs?

We recently built a bespoke AI workflow for a local building company that reads uploaded invoices, extracts every line item and cost then creates detailed project worksheets and summary spreadsheets automatically.

The clever part is what happens next.

Every item is added to a master cost database and each new invoice is checked against previous prices. If the cost of a product has increased the company is alerted immediately.

No more manually entering hundreds of invoice lines.

No more trawling through old invoices to compare prices.

No more unknowingly overpaying for regularly purchased materials.

The result is a more streamlined project management process, tighter control of material costs and hundreds of staff hours saved every month.

Read the full article here:

https://insigniacreative.co.uk/ai-workflow-helps-local-building-company-save-hundreds-of-hours-every-month/

Businesses handling high volumes of invoices or regularly purchasing this type of AI workflow can create substantial savings in both time and cost

17/07/2026

Another new website is live!

We have worked with The Azalea Group for many years so we were delighted when they approached us to refresh their ageing website.

The result is a bold and highly visual new site that puts their brilliant international work across golf, leisure, sport, travel and lifestyle front and centre.

Designed to look great and be easy for the Azalea team to manage the website gives them a flexible platform that can continue to grow alongside the agency.

See the full project here:
https://insigniacreative.co.uk/portfolio/the-azalea-group/

or view the website at: https://theazaleagroup.com/

09/07/2026

🚀 We're delighted to see the new website now live!

Taking over a project that had already been in development for almost a year presented some interesting challenges. Rather than starting again, we worked closely with the Bettesworths team to build on the existing foundations, refine the user experience and successfully bring the project over the finish line.

The result is a modern, intuitive website that makes it easier for customers to search commercial properties, explore opportunities and navigate using an interactive map.

Our involvement didn't stop at the website. We also:
✔ Migrated domains and hosting
✔ Reviewed and improved the email marketing system
✔ Restored reliable property alerts for customers
✔ Helped create a stronger platform for future growth

It's been a fantastic project to be part of and we'd like to thank the Bettesworths team for their collaboration throughout.

Take a look at the finished project and read more about the work behind it:
https://insigniacreative.co.uk/portfolio/bettesworths/

And, of course, be sure to visit the new website:
https://bettesworths.co.uk/

07/07/2026

What a way to start the day, for the monthly Torbay Business Forum networking meeting. A very insightful talk from the new owners of the zoo and there vision for its future along with
Always good to bump into especially when their new website is being showcased on one of the presentation slides 😀