Eyes Down Digital

08/06/2026

Charity awareness days can be brilliant opportunities to engage supporters, tell important stories and bring new people closer to your cause.

And when the digital journey behind the campaign is working well too, those moments can create real long-term value - from donations and sign-ups to stronger supporter relationships.

We’ve put together a new blog looking at how charities can make awareness campaigns more effective by:
• choosing the right moments to focus on
• building campaigns rather than one-off posts
• creating clearer supporter journeys
• and using websites and CRMs to turn moments of attention into longer-term engagement

Take a look:
👉 https://www.eyes-down.net/charity-awareness-days

01/06/2026

One of the skills we pride ourselves on as a business is our ability to break down complex, daunting projects into manageable, meaningful tasks, where everyone plays a part, but we take the load.

If you’re considering a new website or branding project, or selecting and implementing a new CRM system, we can help.

By working together, we can guide you through the process, cut through any jargon that’s making you feel overwhelmed and ensure each step forward feels effective and enjoyable (because it can - and should - be).

Get in touch to discuss how we can help.

📞 Call: 01803 500099
📧 Email: [email protected]

22/05/2026

We’re always proud to be an Implementation Partner for Beacon CRM - but especially this week, as they’ve been named the no. 1 charity CRM by Fundraising Magazine for the seventh consecutive year.

A huge congratulations to everyone at Beacon on this incredible achievement.

You can read the full survey results and download the complete article here:
🔗

You can download your article here anytime. We'll also send an email to your inbox with this download link.

19/05/2026

Have you considered your charity’s most powerful marketing tool could be right in front of you? Yep, we mean the supporter data currently sitting in your CRM.

Give yourself a moment to stop thinking about that CRM as being an IT system, and instead consider it a relationship engine. Giving you the power you need for smarter targeting, easier decision-making and more effective use of limited budgets.

In our latest blog, the final instalment in our CRM series, we break down the practical ways you could start turning your supporter data into more effective marketing - without a huge team or budget.

How to use your charity CRM for marketing 👇
https://www.eyes-down.net/how-to-use-your-charity-crm-for-marketing/

13/05/2026

In today’s fast-moving digital world, standing out is more important than ever - especially for charities working to create lasting change. That’s why building new charity websites is at the core of our business.

If you are considering a new website or options to upgrade - including the integration opportunities with your (either existing or planned) CRM - we would love an honest, encouraging, jargon-free call to discuss the possibilities.

Our services include:
🌐 Web design and development
🎯 Supporter journey optimisation
🎨 Brand design and development

All backed by a team that values honesty, simplicity and collaboration.

📞 Call: 01803 500099
📧 Email: [email protected]

08/05/2026

If you’re choosing a donation platform for your charity, here’s a thought that could make the decision a lot easier (or at least help you feel easier about it)...

The single, best option doesn’t exist - because each platform is designed to do a different job well.

Some are built to maximise conversion 📈
Some are focused on keeping costs low 💸
Some prioritise clean data and CRM integration 🧩
Others are all about speed and ease of setup ⚡

Once you see that, the question becomes much simpler. It’s not ‘which platform is best?’ It’s ‘which one is best for us, based on what we care about most?’

We’ve put together a guide to help with exactly that - breaking down six of the most popular options charities are using in 2026, the trade-offs behind each one, and a few pieces of advice to help you make your decision.

👉 Read the full guide: https://www.eyes-down.net/top-donation-plug-ins-for-charity-websites/

Please share this post with others in your network who are currently weighing up the options. And if you (or they) would like to talk through your ideas, please get in touch. We’d be very glad to help.

If you’re trying to pick a donation platform for your charity website, you’ve probably already realised something key: that try as you might, there is no obvious ‘best’ option. Every platform promises: Better conversion rates Lower fees Easier setup Seamless integrations And if you’ve alre...

30/04/2026

In one of our most profound projects to date, we’re proud to share our work with The Death Penalty Project (DPP).

In close collaboration with the DPP team, we have created a transformative new website that seamlessly integrates with a Beacon CRM system and bold new brand identity - empowering the organisation to take confident steps toward its global mission.

Together, we have created:
🎯 A compelling visual presence that communicates DPP’s impact with clarity, professionalism and authority
🔍 An intuitive user experience shaped by data and audience insight
🔁 Streamlined user journeys with clear, goal-oriented calls to action
📈 High-performing, flexible donation forms designed to maximise conversions
⚙️ Integrated CRM configuration to improve admin efficiency and enhance data quality
🚀 A scalable, future-ready platform that balances performance, security, flexibility and ease of management while bringing the DPP brand to life

Explore how we partnered with the DPP team - from UX workshops through to CRM integration and donation optimisation. Discover the full story in the new case study on our website.

🔗 https://www.eyes-down.net/work/death-penalty-project/

22/04/2026

Small charity teams are juggling tight budgets, limited time and endless spreadsheets - but a CRM system can be a game‑changer, not just a tool for larger organisations.

In our latest blog we break down 7 reasons why investing in a CRM could transform your day‑to‑day, including how it can:

✔ Free up hours of admin time
✔ Help build stronger supporter relationships
✔ Make reporting easier
✔ Give you clarity and confidence in your decisions and operations

If you’ve ever wondered whether a CRM is worth it for a smaller charity - this latest post in our Exclusive CRM Series is for you.

👇 Read more here:
https://www.eyes-down.net/exclusive-crm-series-benefits-of-a-crm-system-to-small-charities/

13/04/2026

Frictionless donations. Personalised supporter journeys. Stronger security. Smarter AI - that’s a lot to balance in 2026.

If you’re trying to work out what to prioritise - website? CRM? Both? We can help.

💻 Websites
We design and build charity websites that strengthen your message, increase engagement and drive donations.

⚒️ Supporter journey optimisation
From CRM integrations to recommending the most effective donation tools for your website, we remove friction, improve experiences and increase conversion rates.

🎨 Creative
Whether you’re refreshing your brand or starting afresh, we create bold identities and bring them to life across every channel.

If you’re planning your next steps, we’d love to chat. Or feel free to share this with someone who might need a hand.

📞 01803 500099
✉️ [email protected]
🌐 https://www.eyes-down.net/

07/04/2026

Fundraise Up's latest Pulse of the Donor report refers to 2025 as the paradox year. While donation amounts were down, frequency was up, with their data suggesting charities are headed towards a faster, smaller, smarter future.

📱 Mobile now drives over 50% of donations
🤝 Social donors are twice as likely to become recurring supporters compared to email
🤖 AI-driven personalisation is boosting conversions and recurring gifts

Interested to read more? We’ve pulled all the key insights out in our latest blog:
🔗 https://www.eyes-down.net/what-fundraise-ups-pulse-of-the-donor-report-2026-tells-us-and-why-it-matters-for-charity-websites/

💡 If you’re thinking about optimising your website, integrating your CRM, or using AI to uplift donations, get in touch. We’re ready to help transform your digital impact.