04/12/2023
Google's November 2023 search update has finally finished rolling out. Normally, an update to Google search takes around 2 weeks but we saw this one taking between 3 to 4 weeks to complete. So, what has changed and do you need to change your website?
The November update has been described by Google as a helpful content update that targets all websites in all regions, including the UK.
The update is designed to promote websites that provide a great experience for their target audience. This includes ensuring content is well-written, informative, and referenced correctly. In a nutshell, the update targets low-quality content.
If your website has seen a dip in traffic, it might be worth evaluating your approach and ensuring that you follow best practice guidance for content and overall SEO.
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Learn more: https://finddigital.co.uk/blog/googles-november-2023-core-update-explained/