We help organisations like yours understand how their business, product or service can compete effectively and efficiently in an increasingly competitive marketplace. Retail Strategy
We examine your business, analyse your proposition and then recommend the right marketing strategy for you. We then partner with you to establish the most effective marketing channels to reach more customers, more of
the time. So whatever your business and whatever your budget, we'll make the most of your money. Planning and Commercials
Our experience in financial planning and analysis will help you to understand how to build a robust business case. And so ensure your valuable time is not wasted - and neither is your money. Commercially speaking, any new product, service or proposition needs to be viable and be positioned at the right price point for you, your distributors and your customers. So we always:
Help you successfully develop a model that's absolutely right for your business. Advise on the most suitable methods of turning your service into a product - including developing innovative retail packaging and marketing tools. Proposition Development
We help organisations like yours to better understand their target audience - and how to reach them. By understanding what influences buyer behaviour and by identifying the most powerful business opportunity, we help to develop compelling propositions that resonate, engage and meet the customer's needs. So we always:
Take time to learn about you and your business
Dedicate the time to understand your customers and what their changing needs are, the media channels they consume, why and when they use them, and through which medium. Retail Production and Logistics
Livewire works with some of the world’s biggest and best retail packaging and retail printers who deliver the highest quality print production and service. This, combined with a truly global supply chain, means we can manufacture your retail packaging, retail display and marketing materials in region. This negates the need to export, and so help reduce costs and lead times. From concept to delivery, from DC to in-store merchandising, we can support and measure your retail programme. Retail Marketing
We are expert in increasing your brand awareness and sales through specifically chosen measurable channels. We select and develop bespoke marketing tools and assets designed to engage with your audience. Whatever media they consume - wherever they consume it - we change perceptions and bring clarity and simplicity to your retail proposition. If you're considering launching a new product or service, or entering a new market, you’ll need to ensure your brand is ready. Today, we are surrounded and bombarded by messaging, so we need to think differently. Instead of us going to them, we make it easy for your audience to search, find and interact with you. To do this, we use augmented reality, apps, responsive design websites, NFC and QR codes that help your target market connect to you their way. Digital Retail Marketing
The world is evolving faster than ever and the way brands communicate is changing with it. And with the ever-growing trend of online retail, showrooming, researching and buying products in our online life, it is imperative for any retail brand to have a strong and engaging digital presence. Our established creative and development team understand the digital landscape. Our constant focus on performance ensures that we deliver commercial results for our clients. Livewire is always looking to innovate and engage through the latest technology. Using the most up-to-date touch screen technology, combined with NFC and mobile-centric content, we constantly discover new ways to reach out to consumers in the digital and real world environments. Here at Livewire we understand that being ahead of your competitors is key and in today’s flood of messaging that is pushed at us, harnessing new technology in a way that allows the consumer to gain access to client’s propositions at their convenience is a must. Whether in store or on mobile device, content must be compelling and relevant or it will fall by the wayside. We use augmented reality, Apps, responsive design websites, NFC and QR codes as tools that will allow us to reach customers and engage with them on their terms. Creative Services
Our talented team of designers, copywriters, web developers and packaging design engineers are experts at creating concepts, brands, retail packaging and displays, and campaigns that connect, impress and add measurable value. We carefully consider how retail messaging communicates across traditional and emerging channels to make your business, product or service really stand out. Print Management
We have decades of experience in print and print technology for litho, web, screen, large format, digital print and print finishing - and for any type of project. We'll bring your product packaging and retail display to life in-store with cutting-edge innovation and print techniques. Our packaging engineers design and create award-winning packaging solutions using the latest technology, from 3D CAD drawings to physical concepts. In Region Production
Our retail packaging, retail display, digital and marketing material manufacturing hubs are strategically sited to offer the most effective global coverage. We have access to facilities in the UK, North and Southern Europe, North and South America, the Far East and Australasia. Using a single asset management platform, we can efficiently deliver artwork around the world and ensure print consistency in terms of colour, imagery and content - consistency that the world’s biggest brands demand. We can even assist you with translating your retail proposition, ensuring it works seamlessly in the required local language. Global Logistics
Livewire is experienced in all aspects of retail logistics. For years we have worked with retailers’ compliance documentation, specific packaging and shipping guidelines. We provide fulfilment and reworking services, and we can work with retailer’s other suppliers, accepting external components and placing them within retail packaging either manually, or by using automated pick and place lines. We can collate and pack multiple parts efficiently, in-store and deliver them to distribution centres or direct to store. We can provide on-going field merchandising and compliance reporting using latest real time technology. And we can conduct exit surveys and customer questionnaires to gain valuable insight post product launch or message change.
