18/07/2026
Well... it's finally finished!
What started out as a "fairly short guide" about colour in branding somehow turned into 222 pages, 55 curated colour palettes and two practical re-usable workbooks.
I should probably know by now that none of my "small projects" ever stay small!
Over the past few months, I've spent countless hours researching, writing, designing and testing because I wanted to create something that genuinely helps people understand just how powerful colour is in branding.
Most people think choosing brand colours is simply a case of picking colours they like.
In reality, colour influences first impressions, emotional response, trust, recognition, usability and SO much more.
To mark finally finishing the project, I've also written a blog that shares just five points from the guide.
You can read the blog here:
https://www.beemoredesign.co.uk/post/the-importance-of-colour-in-branding
If you are involved in branding in any way, and want to dive much deeper, you'll also find details of the complete Colour Psychology Pro Bundle within the article, and on Etsy.
I'd love to know what you think... and if you've ever found yourself choosing a colour simply because you liked it!
Kate