Positive Sparks Marketing Ltd

28/07/2023

Do you align your social media organic posts to your wider marketing plan? Or do you just chuck it up, hope for the best, and see what sticks?

Read more about how Kelly thinks we should be aligning the two:

https://www.linkedin.com/posts/kelly-luff-cooper-a9b1a319_socialmediamarketing-digitalmarketing-planning-activity-7090610911400321024-bryE?utm_source=share&utm_medium=member_desktop

18/07/2023

Now that we are through the official changeover (that didn't quite happen) from Universal Analytics and into this new world of G4, there are three new things G4 does bring that offer potential for us all - read more on Phil's post -

Now that we are through the official changeover (that didn't quite happen) from Universal Analytics and into this new world of G4, here are three new things G4…

30/06/2023

Some great advice from our very own PPC Pro, showing you where to start with your PPC project 👨‍💻



https://www.linkedin.com/posts/philtbyrne_googleads-remarketing-newbusiness-activity-7079077759708196864-HtvM?utm_source=share&utm_medium=member_desktop

20/06/2023

Are you a PPC Pro? Based in Cornwall, RouteNote are looking for someone to work with them!

Posted 9:33:00 AM. An excellent opportunity for a PPC Pro with a love of music to join a fast-growing pioneering…See this and similar jobs on LinkedIn.

05/06/2023

As a data-led marketing agency, we are always testing programmes, apps and tracking to enhance marketing channel data and create a complete picture of every step of a customer's journey.

By breaking down a conversion, you see not just where the final conversion was made, but how the customer came to that point.

In a digital world where many brands need more touch points than ever before, this is key to understanding how to attribute your time and budget to each channel.

Fancy testing this tracking with your marketing? Get in touch https://positivesparks.com/speak-to-us/

25/05/2023

Learn how your customers are engaging with your content better by measuring scroll depth - here's how via Google Analytics 4.

19/05/2023

Have you migrated to GA4 yet or are you counting down nervously to the 1st July?

We get it, it takes a while to learn your way around Analytics and understand how to interpret the data, how to build reports, and how to track events and conversions in a way which brings meaningful data to your business. So learning a new system that is still finding its feet can be a frustrating and difficult experience.

Our team has been using GA4 for some time, understanding its capabilities and how it can work for your business. We manage this as part of our 90-day optimisation on PPC, so get in touch if we can help.

https://positivesparks.com/speak-to-us/

Contact Us If you would like to find your true path to success online, let our skills in Pay Per Click Advertising, Data Analysis and Web Strategy help you do that Name Email Address Phone Number Website URL Message I confirm I have read the 'How Our Fees Work' (view page here) I confirm I have read...

05/05/2023

Each day we see more of these articles about the potential dangers of AI or concerns around the future of their use.

From a marketing perspective, many marketers find AI tools a great way to speak to customers through chatbots, expedite their work, find new ideas, or improve existing ones.

Do you use AI in your marketing and think there is a place for it?

Competition watchdog to investigate whether AI development is in consumers' best interests.

18/04/2023

Do you know every touchpoint that has occurred with your customers, up until the point of sale?

Or just where the final click comes from?

We love tracking every step here at Positive Sparks. The better we can track your ads and see not only where they trigger sales, but also where they assist other sales, the quicker we can help you grow. Here’s an example of a real client sale below. You’ll notice we can see every step of the journey this customer took to the final sale.

Knowing these exact steps for every sale in your business helps not only your PPC scale, but everything you do scale too.

Fancy learning more about adding our tracking to your website and finding out exactly which stages lead to your sale? Get in touch https://positivesparks.com/speak-to-us/

13/04/2023

LinkedIn B2B Marketing - are you doing it?

By using tools to create lists, automate messaging, and manage leads, you can quickly find leads on LinkedIn that EXACTLY fit your perfect client criteria. You can speak to them, engage them and hopefully...make that sale!

We use LinkedIn in many different ways here at Positive Sparks and we work with our clients to make connections that might normally have taken them months to find and reach out to. How can we help your business make new leads?

Follow us on LinkedIn here: https://www.linkedin.com/company/positive-sparks-marketing-ltd/

29/03/2023

WHO ARE POSITIVE SPARKS?

Roman is one of our PPC Specialists and lives in Ukraine. Focussing on G Ads and Bing, he likes to "dig" into the data and find growth points for clients.

His favourite thing about Positive Sparks is that each team member delves into the project and tries to help both their fellow team member and the wider projects in general. He loves reading and learning the latest news from the World of PPC/Digital Marketing and plays the guitar and drums.

21/03/2023

We've all had a quick look at some running trainers online and then found ourselves being followed around by the aforementioned trainers for weeks, with every article we read and social media scroll a constant reminder that we haven't bought those trainers or gone for that run.

Whilst remarketing is an excellent tool for digital marketers, there are some steps that can be taken to help prevent ads from becoming irritating and encourage potential customers to click through and make that all-important purchase.

We get great results from remarketing because we are strategic - we don't bombard, we instead want to elegantly continue the conversation to engage and inform the customer to a point that they are ready to make a decision. Whether this is controlling the frequency, diversifying the ads and the channels, or targeting the customer's specific needs, we can help you to remarket and make more sales.

Get in touch today https://lnkd.in/eeWargdU