Davies Tanner

28/08/2026

We asked Davies Tanner’s PR Account Manager Vikki Carley what her favourite thing about working as part of the Davies Tanner team is.

“For me, it’s getting to work alongside such a talented group of people.

“Everyone brings something different to the table, with their own experiences and ideas. I love seeing how one conversation can turn into a completely new idea, or how someone else's fresh perspective can take a campaign in a direction you hadn't considered.

“Working in PR means there is always an opportunity to think creatively and being surrounded by people with so many great ideas makes that even more exciting.

“There's also something really rewarding about bringing those different strengths together and seeing an idea develop into a campaign that delivers great results for a client.”

26/08/2026

How do you turn a hotel trend into a story that journalists want to cover?

1. Turn the observation into a bigger behaviour story
Let's say your hotel notices more guests are booking Sunday nights. Don't pitch: “Sunday stays are up at our hotel.” Ask why.

Are people extending weekend breaks to avoid expensive Saturday travel? Are remote workers taking advantage of flexible working? Are travellers trying to beat the Sunday night blues with an extra night away?

The booking pattern is the evidence. The change in behaviour is the story.

2. Put a number behind it

“We're seeing more solo travellers” is an observation. “We've seen solo bookings rise 32% in the last year, with women aged 30 - 45 driving the increase” is the start of a story. Even better if you can compare it with a previous period or identify who is driving the change. The specifics make the trend more credible and more pitchable.

3. Find what's surprising

Say guests are booking cheaper rooms, but spending more on spa treatments, room upgrades and dining.

Now you have something interesting as travellers may be cutting back on the room itself while still treating themselves elsewhere.

That contradiction gives journalists something to explore.

4. Connect it to something happening now

Imagine a hotel sees a surge in midweek bookings. On its own, that may not mean much. But if it coincides with a rise in flexible working, a major local event or changing business travel habits, suddenly there's a timely story.

The trend becomes more valuable when it connects to a bigger conversation.

5. Ask your experts what happens next

You've spotted that guests are taking shorter but more frequent breaks. You could ask your GM: Why is this happening? And what do you think guests will do next?

For example: “We're seeing travellers replace one big annual holiday with several shorter escapes and we expect that to continue into next year.”

This gives you the data plus an explanation, plus a prediction which makes a much stronger story.

24/08/2026

We’ve been very busy behind the scenes this summer, putting together award entries for our clients across some of the biggest names in the industry including the Hotel Cateys, MIA Awards and London Venue Awards.

There’s nothing quite like the feeling of seeing all that hard work pay off, especially when one of our clients makes the shortlist.

A recent highlight is our client The Belfry, which has been shortlisted for Excellence in B2B at the Marketing Week Awards 2026 for its ‘Launch of The Masters Suite: Where Business Meets Excellence’ campaign.

The campaign launched The Belfry’s largest events venue yet, with capacity for up to 920 guests, alongside 149 new bedrooms as part of the resort’s £85m+ transformation.

We’re proud to have helped tell the story behind this incredible project and to see the campaign recognised alongside some of the biggest names in marketing.

21/08/2026

We asked DT Account Manager Courtney Caile, the best piece of advice she has ever been given.

“The best advice I've ever been given came from my dad, who always said: ‘Why do tomorrow what you could do today?'.

“It's a simple reminder not to put things off, whether that's work, life admin or spending time with the people you care about. It's advice that's stuck with me and helps me try to make the most of each day.”

20/08/2026

A great event can give you far more than one media moment, if you know what to look for.

Having worked with numerous large-scale events, we know how to spot the opportunities and use our experience to turn one event into multiple PR moments.

Here are 5 tried and tested ways to get more PR from one event:

1. Find the stories before the event happens

Don't wait until after the event to pitch your stories. Before the event, map out every possible angle: announcements, data, speakers, trends, opinions, partnerships and milestones.

2. Don't pitch the same event to everyone

Different journalists will care about different things. The event might be the setting, but the story could be a new announcement for one title, an industry trend for another, or a strong opinion from a speaker for someone else.

3. Brief your speakers like media spokespeople

Before the event, find out what strong opinions, predictions or insights your speakers can offer. The best quote of the day could be a story in itself.

4. Create moments

Think about what will make someone stop, react or want to share during your event. A reveal, a surprising statistic, a bold statement or an unexpected announcement can give the media a clear reason to pay attention.

5. Plan the follow-up before the event even starts

What proof will you need afterwards? Quotes? Photos? Audience reactions? Data? Video? Make a list before the day. Otherwise, you'll realise what you needed once it's too late to get it.

In our experience, the real value comes from planning for the stories before, during and after the event happens.

12/08/2026

We asked Davies Tanner’s Account Manager Becky Tomb’s 3 things she loves about working in PR.

1. I love writing and, not only do I get to do that every day in PR, it challenges me to write in different ways and in different styles for different clients and that makes me a better writer.

2. The buzz you get when you achieve something for a client - a great piece of coverage, an award win, an idea they love - is addictive!

3. I get to be a part of really interesting experiences, whether that's supporting a client onsite at industry-leading events or travelling to new places, PR is full of fun and exhilarating opportunities that you otherwise wouldn't get to have.

10/08/2026

How do you make your venue newsworthy?

Having a beautiful venue is a great start. But when it comes to PR, the venue itself isn't always the story. The good news is, there are plenty of ways to create stories around what makes your venue interesting and relevant.

Have something new to say
A new space, a new chef, a new event offering or an exciting partnership can all give journalists a reason to take notice.

Look at what's happening around you
Is there a new trend in events? A change in the way people are meeting? A growing interest in a particular destination? Your venue might have a perspective worth sharing.

Make the most of your people
Your team can be a brilliant source of stories and expertise. From chefs and event planners to general managers, there are plenty of voices who can offer insight and commentary.

Create an experience
Sometimes the story is something people can see, do or experience for themselves. Think beyond the venue hire and consider what makes a visit genuinely memorable.

Think visually
Great photography can bring a story to life. A beautiful space, a creative event setup or a behind-the-scenes moment can all give journalists something to work with.

Find your point of difference
Ask yourself: what can people experience here that they can't get somewhere else? That could be your story.

**At Davies Tanner, the event industry’s favourite PR agency, we've worked with venues of all shapes and sizes over the years, helping them find their stories and get in front of the right audiences. If you're looking for a PR partner, we'd love to hear from you.**

07/08/2026

We loved working with Church House Westminster last year to strengthen their PR and communications strategy and the results speak for themselves.

From securing high-profile interviews and award wins to generating 459k+ total circulation, our partnership delivered real, measurable impact.

We’re proud to have supported the team through a period of transition, helping to keep their communications consistent and strategic and we’re excited to see where the partnership goes next.

Read the full case study to discover how we helped Church House Westminster prove the value of PR and turn a short-term project into a long-term partnership: https://daviestanner.com/case-studies/church-house-westminster/

From this foundation, we developed tailored content, communications, and awards strategies, all aligned with the venue’s newly launched marketing strategy.

05/08/2026

We asked DT’s Senior Account Manager, Hollie Luxford, what is the favourite campaign she has worked on…

“My favourite campaign that I’ve worked on at DT, and still am, is ‘Access All Areas: Closing the Accessibility Gap in Events’, a collaboration between The Business of Events and ICC Wales.

“As a team we started working on this in early 2025 and involved the incredible Dr Shani Dhanda from the very start. Her expertise and support has honestly been gold dust, and it's been a genuine pleasure working alongside her.

“Martin Rhodes MP, Chair of the All-Party Parliamentary Group for Events, has also been instrumental in championing this in Parliament. Along the way we've met so many incredible and influential people who care just as much about getting this right and making genuine change within our industry.

“What's stayed with us most is how much we've learnt about accessibility along the way. We started with the data and it's since driven a parliamentary roundtable and a commitment from Martin Rhodes MP to push for a ministerial meeting on a UK accessibility framework. Not many campaigns get to see research move this close to real policy influence, and that's what makes this one so meaningful to work on.”

03/08/2026

A good press release makes a journalist's job easier.

Journalists are busy and they need to quickly understand whether a story is relevant to them and, more importantly, whether it's interesting to their readers.

Here are five key ingredients of an effective press release:

A clear story where the news is easy to find, with a clear sense of what has happened and why it matters.

A strong headline that captures the story and makes you want to read on.

A reason to care as it's often the story behind the announcement that makes it interesting.

Useful information including the who, what, where, when and why, giving the journalist everything they need to understand the story.

Good images that are high-quality and relevant.

And perhaps the biggest tip of all? Before sending anything out, it can be worth asking: “Is there a story here that people will genuinely want to read?”

That's often where the best PR starts.

We’re experts at creating press releases for our clients. Get in touch today if you’d like to learn more.