The Marketing Eye

The Marketing Eye The Marketing Eye is a B2B marketing company and PR agency based in Sussex, UK.

We offer a full marketing and PR service from strategy and planning through to practical implementation of initiatives. We are specialist in professional services, financial services and B2B marketing.

TikTok Shop is growing quickly, but not because it's the latest trend.It's succeeding because it removes friction from t...
17/06/2026

TikTok Shop is growing quickly, but not because it's the latest trend.

It's succeeding because it removes friction from the buying journey.

People can discover a product, see it in action, read real feedback and make a purchase without leaving the app.

For many brands, that's changing how they think about online selling.

Even if TikTok Shop isn't right for your business, it raises an important question:

How easy is it for your customers to buy from you?

We explore what businesses can learn from TikTok Shop and why reducing friction often leads to better results.

Read the full article:
https://f.mtr.cool/gflggxzqhs

When was the last time you improved something that was already live?Not replaced it.Not redesigned it.Just improved it.A...
15/06/2026

When was the last time you improved something that was already live?

Not replaced it.
Not redesigned it.

Just improved it.

A lot of businesses wait for a major project before making changes to their marketing. Meanwhile, their website, emails, product pages and social profiles continue doing an average job.

Often, the most valuable improvements are the smallest ones.

A clearer headline.
A more direct call to action.
A product description that answers the right questions.

Small fixes rarely feel exciting, but they can make a real difference over time.

Read more:
https://f.mtr.cool/ihznyoeqnd

🚨 Instagram finally listened!You can now rearrange your Instagram grid and move posts wherever you want on your profile....
13/06/2026

🚨 Instagram finally listened!

You can now rearrange your Instagram grid and move posts wherever you want on your profile.

Why does this matter?

✨ Create a more aesthetic feed
✨ Put your best content front and centre
✨ Highlight products, services and campaigns
✨ Refresh your profile without reposting

For businesses, this means your Instagram profile can become a much stronger shop window for your brand.

Have you spotted the feature on your account yet? 👇

12/06/2026

What’s happening in UK banking and fintech this week?

This week’s roundup highlights some of the biggest stories shaping the sector:

• Top banks urge expansion of small business lending scheme
• NatWest to close 18 bank branches
• British fintech faces £1bn hit amid investigation
• Revolut launches 5% savings rate for UK customers
• Lloyds partners with Stripe for SME payments

Key theme: the UK financial system continues to shift toward digital-first banking, while policy discussions and SME support remain central to growth.

11/06/2026

Running an eCommerce store takes more than just listing products and hoping for sales.

From Shopify store setup and optimisation to email marketing, customer journeys, product uploads, and ongoing management, we help businesses turn their online stores into revenue-generating assets.

Whether you're launching a new store, migrating to Shopify, or looking to improve performance, we're here to help.

📈 More traffic. More conversions. More repeat customers.

Ready to grow your online sales? Let's have a chat.

Quadrophenia Alley is more than an independent menswear retailer, it is a brand built around mod culture, music heritage...
09/06/2026

Quadrophenia Alley is more than an independent menswear retailer, it is a brand built around mod culture, music heritage and classic British style.

The Marketing Eye helped sharpen its ecommerce presence with a move to Shopify, SEO-led product content, AI-supported imagery and more targeted customer communications.

We have created a shortened version of the case study, with the full PDF available to download for anyone who wants the complete story.

Read the case study and download the full PDF.

https://f.mtr.cool/mlywhtmkib

Winning the click feels like success.But if the page someone lands on doesn't match what they expected, you've only done...
04/06/2026

Winning the click feels like success.

But if the page someone lands on doesn't match what they expected, you've only done half the job.

Whether it's an email, advert, social post or search result, every click creates an expectation. The next step should build on that interest, not force people to start again.

Our latest blog looks at why so many businesses lose momentum after the click and what you can do to create a smoother customer journey.

Read more: https://f.mtr.cool/styotqvhtj

What’s happening in UK tech and fintech right now?This week’s roundup highlights some of the biggest stories shaping the...
29/05/2026

What’s happening in UK tech and fintech right now?

This week’s roundup highlights some of the biggest stories shaping the sector:

• London reclaims Europe’s tech crown amid rising AI and fintech investment
• Amazon confirms major UK investment plans for 2025
• Fintech hiring expected to rise, driven by payments infrastructure
• Record year reported for Moneybox
• Adyen and Starling bring tap-to-pay to UK SMEs

One key theme stands out: confidence is returning to the UK innovation economy, with investment flowing into AI, payments, infrastructure, and scaling fintech businesses.

Most businesses are producing content regularly. But there's a question worth asking.Is your marketing answering what yo...
27/05/2026

Most businesses are producing content regularly. But there's a question worth asking.

Is your marketing answering what your customers are actually asking, or is it talking about what you think they want to hear?

The questions that come up on sales calls, the objections that appear more than once, the things people need explained before they buy. These are some of your strongest content ideas, and they're already sitting in your conversations.

We've written about how to close that gap and why it matters more than most businesses realise.

Read the full post here: https://f.mtr.cool/efvfjnfebf

What’s happening in fintech right now?This week’s roundup highlights some of the biggest stories shaping the sector:• Re...
15/05/2026

What’s happening in fintech right now?

This week’s roundup highlights some of the biggest stories shaping the sector:

• Revolut secures approval to expand its UK wealth offering
• UK fintech raises $741m in Q1 2026
• Wise goes public in the US as revenues hit $2.5bn
• Adfin secures £13m funding round
• Paymentology lands $175m amid payments boom

One key trend stands out: fintech firms are evolving beyond digital banking into broader financial ecosystems, while investors remain selective, but confident, in long-term innovation.

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Uckfield
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Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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+441825765617

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