Ruthless Media

09/10/2026

Is it just me? Or do you do this too?
I stood in front of a room and pitched myself recently.... I’m relieved to say that my pitch was accepted too! Yet, ever since I’ve been playing over the answers I gave during the Q&A section, second guessing myself, thinking I could have said so much more, given better answers.

It's weird how it has stayed with me... I’m forgetting that I’ve already been accepted! I’m forgetting that they chose me because of what I did say, not what I didn’t.... And I can prove all the rest of it at a later date as I get to work with them in the coming months.

I'm often speaking in front of groups or crowds, and people ask me about confidence in public speaking or say it must come naturally to me, but the confidence comes from doing it over and over. Getting comfortable in the discomfort. Every pitch, every presentation, every room, I've learnt and improved, and I've come to realise people are rooting for me, not waiting for me to fail.

So I’m looking ahead with confidence that people are supportive and putting their trust in me. not rehearsing what I should have said, and showing up ready to do the work and let my actions speak louder than my words ever could.

22/09/2026

‘What is a Christian Business?’ A fantastic question posed at the Genesis Network - Marketplace Transformation ’s Equip Conference on Friday that had a range of interesting answers. Most might expect it to be a business that is owned by a Christian or that it could be pushy about faith but some of the answers from the room went deeper than that and have left me thinking more on some of the values of Christian business:

- Faith shapes how decisions are made
- Where prayer comes before profit
- Serving people, not just selling to them
- Integrity even when nobody's watching
- Community over competition
- Good stewardship of resources
- Faithfulness in the small decisions

I've been part of the Genesis Network for the last year or so, and it's become a great place for me to connect with other Christian business leaders and pray for each other. It’s just a different kind of support to other networks.

Lisburn Chamber of Commerce is partnering with Genesis Network to host a prayer walk around Lisburn this Friday, 25th September, starting at The Journey Church, Lisburn on the Moira Road. We’ll be walking and praying for businesses in the area.

It would be great to welcome you along but register so we can plan the numbers for refreshments (details in the comments below). Please also feel free to request prayers either in a comment or a private message 😊

21/09/2026

The advice some 'specialists' give is just crazy. I've just come off a discovery call with someone who told me they had a mentor on a programme tell them that advertising only works at certain times of year!

Like seriously, what are these people on? How can that possibly be sound advice to a business wanting to advertise and promote what they're doing, especially when they're not a seasonal product?

The joke of it is, the 'specialist' is a business mentor, they never claimed to be a marketer but started dishing out marketing advice like it was fact. How can they honestly give proper advice on how to market or advertise their business?

I'm just glad that this person reached out for a second opinion and now we have a game plan to promote what she's doing to new audiences, particularly as she's a startup business.

11/09/2026

"Ruth send me your logo and I'll make a sign for the door of your training room for tomorrow"
A couple of hours later Tina Calder has created a flood of branded items to lift and enhance my training in Jennymount Business Park in ways I never knew I needed.

I was blown away! She went to such incredible effort and it looked amazing! Even down to the branded sweets and water bottles!

Not only that but I had a massive disruption on the morning of the training with a broken down car when I was en route from Dublin (that's a post for another day 🙄 ) and Tina, without question or hesitation, stepped in and hosted a discussion/consultancy session with the attendees around content and strategy for marketing... what a superhero and amazing friend she is! She brought great value (as always) and totally saved me from a crisis.

To everyone who attended the Belfast Meta Ads Workshop, thank you, you were brilliant! Brilliant group, brilliant questions, and brilliant patience with me arriving late!

After Tina handed over to me, she then stayed in the room to nab some pics of me delivering the training... I can't find the words to truly express how much I appreciate this woman, and not just because of what happened on Wednesday, but all the time.

She's fiercely supportive, encouraging and selfless... even when it's all hitting the fan in her corner too! And on top of it all, she knows her stuff and works so hard to help her clients with marketing and merch that works.

I love collaborating with you Tina Calder and Entrepreneurs Unleashed, thank you for being absolute gold on Wednesday and always 💛

19/08/2026

I'm delighted to announce that I'm Ruthless Media's Employee of the Year for the seventh year running. 🏆😄
(Being a sole trader it was obviously tough competition, but I'm still taking the credit!)

I've gone from "what even is digital advertising?" to being a Chartered Marketer who can talk paid ads all day long (probably too much at times).

I've worked with brilliant clients, delivered workshops where people actually left feeling confident instead of confused, and been involved with running some excellent campaigns.

I genuinely love what I do. I get to work with people who trust me with their budgets and their business goals. I've collaborated with marketing contemporaries on projects and events, I've shared my expertise at some incredible events and conferences, and I've formed the Ruthless Open Christmas Do... amongst other things.

So massive thanks to everyone who's booked me, recommended me, worked with me, or just cheered me on along the way.

Here's to the next chapter being even more chaotic, rewarding, and absolutely brilliant. Bring it on. 🚀 💛 💙

18/08/2026

Half the early bird tickets have sold on my upcoming Facebook Ads training workshop in Belfast on 9th September, so if you want to come at a fraction of the cost book your ticket on my website before it goes full price (but even that’s a bargain). www.ruthlessmedia.co.uk/shop

If you're a business owner, marketing manager, e-commerce entrepreneur, or someone ready to move beyond the boost button, then join me for 3 hours of practical training where you'll learn how to set up, optimise, and run your own campaigns.

Book a spot and come along on Tuesday 9th September, 10:00-13:00 at Jennymount Business Park, Belfast.

See you in Belfast! 🚀

Learn to run profitable Meta Ads at this hands-on workshop in Belfast. Chartered Digital Marketer Ruth Young teaches Facebook & Instagram advertising, campaign optimisation & conversion strategies. Perfect for business owners & marketers. Small group setting with personalised guidance an

09/08/2026

The early bird ticket price is still available for the 'Get Ruthless with Meta Ads Workshop' to learn how to do Facebook and Instagram ads for yourself.

3 hours of practical training where you'll learn how to set up, optimise, and run your own campaigns.

If you're a business owner, marketing manager, e-commerce entrepreneur, or someone ready to move beyond the boost button, then this is for you.

It's a small group setting with a few spaces left at the early bird price.

Book a spot and come along on Tuesday 9th September, 10:00-13:00 at Jennymount Business Park, Belfast.

So if you've been thinking about learning Meta Ads, now's the time to grab your spot before standard pricing kicks in.
🎟️ Book here: www.ruthlessmedia.co.uk/shop

See you in Belfast! 🚀

28/07/2026

Sometimes I feel like a detective when I audit ad accounts and find some major errors.

I audited an ad account for a new client who had been paying £2000/month for ad agency costs... NOT INCLUDING Ad Budget, to discover they've been manipulating the ad results and making their report look better than things really were!

Part of the problem was they weren't tracking the right activities on the client's website to measure the conversions from the ads properly.

The client is now planning to end the contract with the current provider (4 weeks notice to be provided) then come September they want to onboard with me to manage their Meta and LinkedIn Advertising... and at a fraction of the cost too.

I have a couple of spaces for ad account audits in August, if you need yours looked at, get in touch.

(AI generated image but I do believe I need an office like this now 😂)

23/07/2026

I've listened to people asking for it, so it's back to Belfast with the 'Get Ruthless with Meta Ads Workshop'.

It's open for anyone to book in who wants to learn how to run Facebook and Instagram Ads - 3 hours of practical training where you'll learn how to set up, optimise, and run profitable campaigns.

If you're a business owner, marketing manager, e-commerce entrepreneur, or someone ready to move beyond the boost button, then this is for you.

It's a small group setting meaning you can ask questions and get real answers with actionable strategies to implement straight away.

Book a spot and come along on Tuesday 9th September, 10:00-13:00 at Jennymount Business Park , Belfast.

Early bird pricing is currently on - so if you've been thinking about learning Meta Ads, now's the time to grab your spot before standard pricing kicks in.
🎟️ Book here: https://lnkd.in/eWH3mZW3

See you in Belfast! 🚀

17/07/2026

Sometimes the post can be exciting… like receiving my Chartered Marketer certificate again from CIM | The Chartered Institute of Marketing!

Happy Friday folks!

CIM - The Chartered Institute of Marketing