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Ruthless Media Social Media Ads Management, Training and Consultancy
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I decided 2026 was to be a year of courage, so what better way to take courage than sign up for a trade mission to Londo...
02/06/2026

I decided 2026 was to be a year of courage, so what better way to take courage than sign up for a trade mission to London?

I was delighted to get awarded a spot on the Lisburn & Castlereagh City Council London Trade Mission to explore new business opportunities and develop new connections.

It was a jam packed 3 days with workshops, meetings, civic events and more. What a thrill to discover more of London and meet some incredible people.

I’m inspired to start my 4th business venture later this year… watch this space in the coming months!!!

Here’s to continuing to be courageous 💪

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Thanks to such amazing contemporaries in business for being fellow participants: Alastair Luke, Deepak Samson, Áine McElroy, Amanda McBride, Gareth Lynas, Kyle Adair, Melanie Grant-Coey, Wayne Owens, William McKee, Tom Smyth, Ciaran May and Dr Alec Kingsnorth

Thank you to the amazing team at Newable Advice for their excellent programme delivery and support : Reanna Bowman, Giacomo Gatti, Nghia Tran, Chris Renou, Nicola Penfold and Stephen Begg

The LCCC London Trade Mission is funded by Lisburn & Castlereagh City Council and part-funded by Department for the Economy NI through the

The Trade NI annual gathering in London is always a good one. While I’m sad to have missed the event in Westminster due ...
15/05/2026

The Trade NI annual gathering in London is always a good one. While I’m sad to have missed the event in Westminster due to my flight having a 6 hour delay, it was such a treat to be able to attend the reception at the Irish Embassy in London.

A fantastic evening of building relationships and enjoying all the craic.

Thank you to Retail NI , Manufacturing NI and Hospitality Ulster that makes it all happen. Great to be there representing Lisburn Chamber of Commerce and Ruthless Media

I usually take a quiet day off for my birthday, but when Esther Ocampo invited me to speak at Social Media Fest Global ...
29/04/2026

I usually take a quiet day off for my birthday, but when Esther Ocampo invited me to speak at Social Media Fest Global Belfast, I couldn’t refuse. 🥳

What a great day it was! I genuinely enjoyed delivering my session on how Meta Ads can actually work against you, and how to build a strategy that meets your customers at every stage of the marketing funnel.

I worried it was too technical but the feedback from the attendees, friends in marketing and even the tech team was very encouraging. Maybe they were being nice because of my birthday (just kidding!)

The best compliment though was receiving enquiries from potential new clients!

Connecting with new people and reconnecting with familiar ones is always a happy place for me. I get a buzz from the energy on days like this, as well as the great lineup of speakers.

Esther, you’ve built something really special here. Thank you for today! Well done to you and the team.

I might have to rethink the “quiet birthday” tradition next year 😂

The little voice in my head tells me I'm not worthy to be speaking at a conference alongside such incredibly talented pe...
16/04/2026

The little voice in my head tells me I'm not worthy to be speaking at a conference alongside such incredibly talented people in marketing… Thankfully I've grown a bigger voice to tell it to be quiet.

So on 29th April I'll be taking to the stage at Social Media Fest Belfast at the Clayton Hotel Belfast to talk about whether your Meta Ads are actually working for you, or quietly working against you.

It's a full day of speakers who know their stuff, and I'd love to see some familiar faces in the room.

If you're a business owner, marketer or freelancer — this day is for you. Grab a ticket and I’ll see you there - https://www.tickettailor.com/events/socialmediafest/1953713

𝗠𝗬𝗧𝗛: 𝗣𝗮𝗶𝗱 𝗮𝗱𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝗶𝘁𝗵𝗲𝗿 𝘄𝗼𝗿𝗸 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗼𝗿 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝘄𝗼𝗿𝗸 𝗮𝘁 𝗮𝗹𝗹.Paid ads CAN deliver quick results compar...
08/04/2026

𝗠𝗬𝗧𝗛: 𝗣𝗮𝗶𝗱 𝗮𝗱𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝗶𝘁𝗵𝗲𝗿 𝘄𝗼𝗿𝗸 𝗶𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗼𝗿 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝘄𝗼𝗿𝗸 𝗮𝘁 𝗮𝗹𝗹.
Paid ads CAN deliver quick results compared to organic content, but they get BETTER over time when managed and optimised properly.

A client launched a new business in December, and I've been growing traffic to his website via Meta ads on Facebook and Instagram ever since.

The benchmark click-through rate for traffic campaigns on Meta is 1%. We started at 1.07%, but now we're hitting 2.32% CTR. That's more than double the industry benchmark and double the result in December!

And who doesn't like the idea of the cost per link click getting cheaper each time??

These ads are running on a modest budget right now, but larger budgets can accelerate this growth even further - especially when layering in campaigns for awareness and conversion alongside traffic.

Good ads management isn't publish and forget. It's test, learn, optimise, repeat - every single time. That's what I love about what I do, seeing campaigns improve and deliver better results over time. 😄

If you're keen to learn how to do some of this for yourself, I have some open training days coming up in and Town, as well as a date in to announce soon too!

31/03/2026

Being self-employed doesn’t mean working alone. So when Niamh Cushnahan and I got talking about video ads, it made sense to collaborate on a training day to cover both!

We’re bringing together our expertise for a full day of practical training that tackles two of the biggest challenges businesses face: creating scroll-stopping video content AND turning that content into Meta Ads that actually generate customers.

📱 In the morning, learn how to film and edit professional-looking videos using only your smartphone with Niamh of Purple Dot Media .
💻 And in the afternoon learn Meta Ads with me (Ruthless Media) and discover how to turn your video content into Meta Ads campaigns that drive real results.

So join us at Mill Park Hotel (Donegal) on Thursday 11th June 2026 for a day without theory or fluff, but walk away with practical skills you can implement immediately.

Whether you’re struggling with video content, Meta Ads, or both, we’ll help you out.

🔗 Book your place: https://www.tickettailor.com/events/ruthlessmediaire/2117185

Donegal businesses (and anyone willing to make the trip!) - we’d love to see you there.

Sometimes plans have to change and I've had to rearrange the Dungannon Meta Ads training day which was meant to be today...
26/03/2026

Sometimes plans have to change and I've had to rearrange the Dungannon Meta Ads training day which was meant to be today.🫣

BUT thankfully it suits everyone who already booked in AND hopefully means more people can join in! 🥳

So if you're keen to learn how to run Meta Ads for your business, here's your chance. on Tuesday 22nd April 2026, 10:00-13:00 at Dungannon Enterprise Centre

This is 3 hours of hands-on practical learning where you'll discover how to set up, optimise, and run profitable Facebook & Instagram ad campaigns instead of boosting with minimal results.

It's a small group setting, which means you can ask questions and get real answers that apply to you.

It's perfect for business owners, marketing managers, e-commerce entrepreneurs, and anyone ready to move beyond the boost button.

There's also a discounted price on until 1st April so be sure to book early to get the cheapest option.

Book your place here - https://ruthlessmedia.co.uk/shop/p/get-ruthless-with-meta-ads-dungannon2026
Share this with someone you think could benefit or drop me a message for more details.

See you in April! 🚀

17/03/2026

Being self-employed doesn’t mean working alone. So when Niamh Cushnahan and I got talking about video ads, it made sense to collaborate on a training day to cover both!

We’re bringing together our expertise for a full day of practical training that tackles two of the biggest challenges businesses face: creating scroll-stopping video content AND turning that content into Meta Ads that actually generate customers.

📱 In the morning, learn how to film and edit professional-looking videos using only your smartphone with Niamh of Purple Dot Media .
💻 And in the afternoon learn Meta Ads with me (Ruthless Media) and discover how to turn your video content into Meta Ads campaigns that drive real results.

So join us at Mill Park Hotel (Donegal) on Thursday 11th June 2026 for a day without theory or fluff, but walk away with practical skills you can implement immediately.

Whether you’re struggling with video content, Meta Ads, or both, we’ll help you out.

🔗 Book your place: https://www.tickettailor.com/events/ruthlessmediaire/2117185

Donegal businesses (and anyone willing to make the trip!) - we’d love to see you there.

Get ready Mid Ulster.... my Get Ruthless with Meta Ads Workshop is heading to Dungannon! 🚀After successful sessions in B...
10/03/2026

Get ready Mid Ulster.... my Get Ruthless with Meta Ads Workshop is heading to Dungannon! 🚀

After successful sessions in Belfast and Antrim, I'm bringing "Get Ruthless with Meta Ads" to the Dungannon Enterprise Centre on Thursday 26th March!

The feedback has been brilliant with attendees leaving feeling confident to run their own campaigns, with comments like "a very helpful, practical session with advice from a real person with real experience in using Meta Ads to maximise results." and some feeding back since that the training has significantly improved their ad results!

This is a great session for business owners, marketing managers, e-commerce entrepreneurs, and anyone ready to move beyond the boost button.

3 hours of practical training where you'll learn how to set up, optimise, and run profitable Facebook & Instagram ad campaigns. Small group setting means you can ask questions and get real answers that apply to your business.

Book your spot here - https://ruthlessmedia.co.uk/shop/p/get-ruthless-with-meta-ads-dungannonmarch26

See you there!

It frustrates me when I see marketing agencies delivering Meta ads services giving poor advice or down right incorrect i...
02/03/2026

It frustrates me when I see marketing agencies delivering Meta ads services giving poor advice or down right incorrect information to their clients.

Recently, a friend in business asked me to review their ad account and provide recommendations on what their agency was delivering. I went through the account and made several suggestions for improvement.

She forwarded these to her agency via email, and their replies genuinely shocked me.

For example, I'd queried why they weren't testing Facebook against Instagram in separate ad sets, and refining placements on each platform to focus on what's actually performing. For this business, there was no point in them advertising on marketplace, notifications, or the right-hand column!

The agent's response? "We can't control this."

I'm sorry, what??? 🤔 Completely wrong. You absolutely CAN control placements - it's one of the most basic optimisation tactics available.

There were 7 other points I had suggested where they came back with responses that were either incorrect, vague fluff, or just... unhelpful. None of it benefitted the client's campaigns or their results.

If you're paying someone to manage your ads, you deserve honesty, expertise, and results. Not excuses that sound professional but are completely wrong.

If your agency tells you "we can't control that" about basic Meta Ads features, or gives you answers that don't actually explain what's happening - it might be time for a second opinion.

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Monday 09:30 - 17:00
Wednesday 09:30 - 17:00
Thursday 09:30 - 17:00
Friday 09:30 - 13:30

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