23/05/2022
Do you struggle to identify your core marketing message?
As a business owner and marketer, you know how important it is to have a marketing strategy- but have you thought about the powerful impact your marketing message can make?
Buyers prefer to buy from the brands they trust. A marketing message is the words you use to communicate with your audience to convince them to do business with you. Your message is extremely influential in helping you meet your business goals. It can be the difference between gaining a new client or sending a customer on to your competitor. If you don't have a marketing message, you can't execute your strategy. 💯
Your marketing strategy needs to align with your audiences’ and potential clients needs and interests and understand the required approach for using social media platforms (and across all your marketing channels) BEFORE you learn how you can create content. Your marketing message, is just as important as your overall strategy.
Here’s how we have been helping our client and this amazing feedback👇
"No-one has ever joined up all the dots for me before and got me the results that I wanted apart from Jen. I wanted to help everyone, and knew that meant helping no one. I didn't have a marketing message or niche. Jen helped me to think about how I can stand out from my competitors, my message, my client avatar and how I show up online. She also very kindly introduced me to my ideal client, who I have since worked with on several occasions. Although I'm very confident in what I do, I find it difficult to sell myself and to be visible, let alone write posts. Jen has held my hand and helped me to come up with lots of ideas for content which has given me the confidence to promote myself and be visible.
I've had so many opportunities already; from referrals to attracting people who are asking to connect with me. Working with Business. Tree was definitely the right decision and money well spent!
Is your marketing message something you want to nail? Our next programme 'Identify Your Core Marketing Message course will help you to understand and craft your marketing message to attract the right clients. Next courses starting mid-June 2022. Message me for details.