Coincide (2026)

20/04/2022

Had a lot of fun building this record label funnel hub for Reggae University...
Seeing a vision come to fruition is always inspiration
Build in

30/06/2021

"People don't read ads. They read what interests them. Sometimes it's an ad.”

19/04/2021

Super Excited to hear from our new client today!!
He just got in his first course sale from the 2nd week of our ad campaign.

Over the past few years he built an incredible property business and decided to put together a course teaching other people how to do the same without even owning any property..

We went live with his facebook ads on the 6th, testing images, copy and audiences that week.
we noticed his landing page was only converting at 4% so we built curiosity, split tested and got it up to over 20%
not perfect but pretty good for a stone cold audience.

The next thing that became obvious was his VSL wasn't creating enough motivation and a low percentage of viewers were scheduling a call so we showed him an example of a highly successful vsl and he recreated it with his own story and offer.
Selling courses and consultations is all about crafting your customer journey, testing and making changes as the data rolls in.

This morning he signed up a new student = £1500 from the 2nd call we scheduled and has more calls booked in for the week ahead from a £317 ad budget.
Not a bad return on investment...

Looking forward to scaling his campaign and creating incredible results for his business..
Will be sharing the story here as it unfolds....
Have a great week everybody

21/03/2021

In his book The Art of Selling to the Affluent, Matt Oechsli wrote

“When people are under a lot of stress, they look for relief. They initiate many major purchase decisions to reward themselves for their hard work and as a stress release. The last thing they want is a hassle.”

He spells out seven drivers of significant buying decisions by the affluent:

1. They want to be respected for the level of success they’ve achieved.

2. They’re successful because of the professionalism and competence they apply to their work, and they expect no less from others.

3. They’ll react strongly to any attempts to deceive them, and when (they feel) that happens, they take their business elsewhere.

4. They define value in their own terms.

5. Instead of striving to keep up with the Joneses, they want to be different from the Joneses.

6. They experience enough tension and hassles in their daily work life -- they want to be free from all that when dealing with people who’d like to sell them something.

7. They’re willing to pay for the best infor�mation and products, the highest level of competence, and the best professional service available.

How to make yourself magnetic to the affluent

One, develop, display, and convey a profound position of expertise, good judgment, understanding, professionalism and competence. Present yourself as the most trustworthy of advisors. The most trusted advisors relied on by the affluent automatically and certainly become very affluent themselves.

Two, relieve your affluent clients of time, pressure, anxiety, stress, day-to-day hassle, tasks they’d rather not do or even think about or that should be below their own time’s value. Create privilege and luxury-level convenience for them.

Three, give them acceptance, approval and applause. They’re extremely responsive to those who celebrate their success and respect it as earned. Become known as a supporter and advocate of achievement and affluence. Take philosophical positions that counter the constant criticism they receive from most other quarters.

excerpt from Dan S. Kennedy’s book No B.S. Marketing to the Affluent

20/03/2021

In recessionary times, it’s the ultimate question for marketers: do I retreat my ad spend for brighter conditions, or stay the course and hope to capture market share?

While the macroeconomic storm continues to upend and recast myriad 2021 ad strategies, Jaguar is gripping the wheel tight as it drives forward with its advertising and marketing plans for the year.

Changing your strategy at the wrong time during a recession can be the single most devastating mistake you can make as a marketer, said Anthony Bradbury, marketing director at Jaguar Land Rover U.K.

“Brand-building is more important than ever now,” said Bradbury. “That’s why it was important for us to continue on the path we had already planned prior to the pandemic.”.

That doesn’t mean he won’t tactically adjust plans for the luxury cars.

However, any changes will be to level off media spend to match consumption and demand, instead of the strategy of continuously fluctuating like some other advertisers in this challenging time.

Moving forward, Bradbury’s plan is to focus mainly on brand-building ads for Jaguar. - Digiday

Look Out for our post on Jaguars advertising strategy coming soon.

19/03/2021

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times.
It changed the course of my life." - David Ogilvy on Scientific Advertising

Claude C. Hopkins born in 1866 was one of the great advertising pioneers.

He believed advertising existed only to sell something and should be measured and justified by the results it produced.

He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company, and Dr. Shoop's patent medicine company.

According to David Ogilvy, in 1907, at the age of 41, Hopkins was hired by Albert Lasker, owner of Lord & Thomas advertising, at a salary of $185,000 a year.

Hopkins insisted copywriters research their clients' products and produce "reason-why" copy.

He believed that a good product and the atmosphere around it was often its own best salesperson, and, as such, he was a great believer in sampling.

To track the results of his advertising, and then tested headlines, offers, and propositions against one another.

He used the analysis of these measurements to improve his ad results, driving responses and the cost effectiveness of his clients' advertising.

While working for the Bissell Carpet Sweeper Company, Hopkins sent out five thousand letters recommending carpet sweepers as Christmas presents - one thousand people sent in orders.

He also convinced Bissell manufacturers to offer more variety of carpet sweepers, such as making them with twelve different types of wood.

Following these changes, Bissell sold two hundred fifty thousand in three weeks.

His book Scientific Advertising was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman.

This book was followed, in 1927, by his autobiographical work My Life in Advertising. He died in 1932.

Hopkins has been credited with popularizing tooth brushing, as a result of his campaigns for Pepsodent.

Hopkins was much more interested in direct marketing than branding advertising.

He believed advertising was more about scientific results than image.

19/03/2021

Let’s get to the heart of the matter.
The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy.

Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product.

This is the copy writer’s task: not to create this mass desire – but to channel and direct it.

Actually, it would be impossible for any one advertiser to spend enough money to actually create this mass desire.

He can only exploit it and he dies when he tries to run against it.

Let that sucker sink in for a minute.

19/03/2021

If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile.

The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes.

Who’s it for and what’s it for are the two questions that guide all of our decisions.

- Seth Godin

29/01/2021

The reason that most website visitors leave is because they haven’t been guided.
They’ve been shown a ton of stuff - some content, some products, some ads, some news, and an About Page - but they haven’t been clearly instructed as to what action they should take.

It’s sort of like if someone comes into your brick-and-mortar store… and you don’t greet them, you don’t ask them if you can help, you don’t guide them.

That’s where a sales funnel is different.
Having a sales funnel instead of a website is like having your very best salesperson guide each prospect to conversion.
Except it all happens online… automatically.

13/06/2019

💬”Word of mouth is more effective than traditional advertising for two key reasons. 📣First, it’s more persuasive. Second, word of mouth is more targeted 🎯 🎯 . It is naturally directed towards an interested audience. But want to know the best thing about word of mouth? It’s available to everyone. And it doesn’t require millions of dollars 💰 💴 spent on advertising. It just requires getting people to talk”.
•
“How does it make people look to talk about a product or idea? Most people would rather look smart than dumb, rich than poor, and cool than geeky. Just like the clothes we wear and the cars we drive, what we talk about influences how others see us. It’s social currency. Knowing about cool 😎 things like a blender that can tear through an iPhone 📲 makes people seem sharp and in the know.
•
•
So to get people talking we need to craft messages 💻 that help them achieve these desired impressions 🤯. We need to find our inner remarkability and make people feel like insiders 🤫. We need to leverage game mechanics to give people ways to achieve and provide visible symbols of status that they can show to others”. - Jonah Berger, Contagious 😷 : Why Things Catch On
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Follow 👉👉
Follow 👉👉
Follow 👉👉 ————————————————————————
What Ever industry you are in in order for you you to grow both revenue and socially is a brand takes a well planned marketing strategy now is the most powerful time in history for this to occur don’t waste the power of the device that is in your hands right now as you are reading this!!!
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12/06/2019

Tag Your Friends Who Are Or Below 👇👇👇👇👇👇👇👇👇
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This past week I came across a Facebook post by an artist with a reasonable following and a long musical career literally throwing his vinyl pressed albums into a skip.

UTTER MADNESS 🥴, NO Marketing strategy 💻 and a horrible attitude to a labor of love and ultimately his fans, I had previously seen no paid advertisements, organic posts or even basic marketing for this project.

When I asked him about Facebook adds his response was they didn’t work, when I saw the video 📼 he ran it was obvious why it didn’t work and also it was simply a boost post no targeting 🎯 split testing or funnels involved to make sales and he was basically Criticizing his audience for not supporting.

This post had 290 likes 180 comments and 16 shares, wait for it......ORGANICALLY!!!
With the right attitude he could use it to an advantage take the records out the skip and make it an offer deal to sell out make profit but instead their going to a Land Fill site. 🗑 •

On the flip side I’ve seen new breakthrough artists create a buzz online for a project, take PRE-ORDERS for physical copies and SELL OUT!!!!🤑💰 before even pressing the vinyl.... Why is this?

Strong Cover Design/ Album Art Work And Graphics go a long way
Many artists are simply not investing in their projects, Not Mixing Professionally Or Mastering = trying to do everything for themselves and cut corners/save money IT MAKES NO SENSE 😴

Adding Value Before Trying TO Sell Is A Major 🔑 —————————————————————
Promote!!Promote!!Promote!!!
Free Give Away!!! Have a Tune people can get for free in exchange for their email address!!
Create a discount for preorders of physical copies or a bonus such as a free T-shirt Or Event Entry for supporting and tagging you in posts in return for something CREATE A BUZZ!!!

Do a live Q&A or live stream performance Building up to your release and create a COMPETITION!!! To win a FREE LP
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Follow Insta 👉👉
Follow Insta 👉👉

Coincide

20/04/2022

30/06/2021

19/04/2021

21/03/2021

20/03/2021

19/03/2021

19/03/2021

19/03/2021

29/01/2021

13/06/2019

12/06/2019

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