22:22 Marketing, 41 Clovelly Drive (2026)

08/06/2026

One thing I've never agreed with is the idea that you need thousands of pounds to make Facebook Ads work.

Maybe that's true for some businesses. But it certainly wasn't true for me.

When I started my side business, I didn't have a huge marketing budget sitting there waiting to be spent. I had £5 a day.

That's it.

No big team. No investors. No massive budget.

Just a belief that if I could get my offer in front of the right people consistently, I could make it work.

That £5 a day eventually helped me sell more than 20,000 online courses and build a marketing agency that's now managed hundreds of ad campaigns for businesses across different industries.

That's why we work with businesses of all sizes.

If you've got a larger budget, great.

If you've only got £5 a day to start with, that's fine too.

The important thing isn't how much you spend.

It's whether you're willing to start.

Too many businesses sit on the sidelines waiting until they have the perfect budget, the perfect website, the perfect offer or the perfect timing.

Most of the time, you learn far more by getting started than you ever will by waiting.

We still believe in the same approach today.

Start small.

Test.

Learn.

Scale what works.

That's exactly how I started, and it's exactly how we help many of our clients today.

➡️ If you'd like help getting started with Facebook Ads, drop me a message.

➡️ Or learn how to run your own ads inside the Facebook Ad Academy:

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

08/06/2026

It's a new week and starting it with my new office chair.

Thanks to Samantha Cameron for the recommendation, it's so comfy!

07/06/2026

Most businesses don’t have an offer problem. They have a visibility problem.

I’ve realised that more and more over the years.

A lot of business owners already have something genuinely valuable. A product that helps people. A service they’re good at. A business they care deeply about.

The issue is that not enough people consistently see it.

That’s something I learned firsthand with my own course. The course itself worked, but growth stayed unpredictable until I started using Facebook ads to consistently put it in front of the right people.

That changed everything.

Not because the product suddenly improved overnight, but because visibility increased.

I think a lot of businesses quietly stay smaller than they should because they rely too heavily on people finding them organically instead of actively putting themselves in front of more people consistently.

That’s where ads can completely change the trajectory of a business when they’re done properly.

Not by replacing organic content, but by amplifying it.

Over time, visibility compounds.

That’s how my course ended up selling over 20,000 copies.

If more people consistently saw your business every single day, how much do you think things would change over time?

➡️ If you’d like help getting your business in front of more people through Facebook ads, feel free to get in touch.

➡️ If you’d rather learn how to run ads yourself, my Facebook Ad Academy shows you exactly how to start small and build visibility properly. It’s £27 for lifetime access.

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

07/06/2026

One thing I've always believed is that good marketing is about more than just running ads.

It's about supporting your clients.

It's about caring about their results.

And it's about doing the things that nobody asked you to do because you know they'll help.

That's why I particularly liked this feedback from Sharon.

"I have been working with 22:22 Marketing for over a year, specifically the owner directly, and have been really impressed by the range of support they provide and how they go above and beyond without asking. High recommend to others who are looking for a smaller agency, who put the client at the heart of what they do."

We're not the biggest agency.

And that's okay.

Because being smaller means we can build genuine relationships with our clients, understand their businesses properly, and provide support that goes beyond simply managing ad campaigns.

When our clients win, we win.

It's as simple as that.

Thank you, Sharon, for the kind words and for trusting us with your marketing over the last year.

➡️ If you're looking for a marketing agency that genuinely cares about your business and treats your budget like it's their own, drop me a message.

➡️ My Facebook Ad Academy is available for just £27 lifetime access if you'd like to learn how to run your own Facebook ads.

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

07/06/2026

Paid ads work best when they're amplifying something that's already working.

Not when they're trying to rescue something that isn't.

When I speak to business owners about Facebook ads, one of the things I often explain is that ads and organic content have completely different jobs.

Your ads get you noticed.

Your content builds trust.

A lot of people think they can switch on ads and stop posting content altogether.

In reality, that's rarely how people buy.

Someone sees your ad.

They click through.

Then they start doing their homework.

They visit your page.

They scroll through your posts.

They look at your reviews.

They try to work out whether you're somebody they want to do business with.

That's where your content comes in.

The businesses that get the strongest results are usually the ones where paid ads and organic content are working together.

One creates visibility.

The other creates confidence.

And confidence is often what leads to the sale.

➡️ If you'd like help getting your business in front of more of the right people, drop me a message.

➡️ Or learn how to run your own Facebook ads inside the Facebook Ad Academy:

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

07/06/2026

The real reason most business owners hesitate with ads has very little to do with ads themselves.

It’s usually because they care about the outcome.

When you run a business, money isn’t just money. It’s pressure. Responsibility. Stability. Security. So spending money on ads can feel uncomfortable if you’re unsure whether it’s going to work.

I understand that mindset completely because I started from exactly the same place.

Back then, every pound I spent on ads mattered. I wasn’t testing campaigns for fun. I was trying to create more stability financially and more options for my kids.

That changes how you approach things.

You become careful. You pay attention properly. You focus on understanding instead of guessing.

I think that’s why I still relate so much to business owners who feel hesitant around ads now.

Most people don’t need pushing into bigger budgets. They need clarity, confidence and reassurance that what they’re doing actually makes sense.

That’s very different.

And honestly, once people understand ads properly, the fear around them usually changes completely.

What’s the biggest thing you’d need reassurance around before feeling comfortable starting ads?

06/06/2026

Why I don’t believe you need huge budgets to make Facebook ads work.

Probably because I didn’t have one.

When I first started running ads, I had £5 a day to work with. That was it.

And honestly, I think starting smaller actually made me better at understanding ads properly.

When budgets are smaller, you pay attention more. You care more about what’s working and what isn’t because every pound matters. You stop relying on throwing more money at problems and start focusing on understanding what’s actually happening.

That’s how I learned.

Over time, those smaller budgets eventually turned into over 20,000 course sales and a business built around helping other companies grow through ads too.

But none of that started with massive spending.

It started with learning properly.

I think a lot of business owners assume ads are only for companies with huge budgets, when actually some of the best learning happens when you start smaller and build confidence gradually.

That’s still the approach I believe in now.

Start small.
Understand it properly.
Then scale what works.

That’s a much safer and more sustainable way to grow.

What’s stopped you from trying ads properly so far?

➡️ If you’d like help managing your Facebook ads properly and making your budget work harder, feel free to get in touch.

➡️ If you’d rather learn how to run ads yourself, my Facebook Ad Academy teaches the exact approach I used starting with smaller budgets. It’s £27 for lifetime access.

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

06/06/2026

I think people assume fear disappears once things start working.

It doesn't.

Looking back, fear was present at almost every stage of building my online business.

There was fear when I spent my first £5 on ads because I couldn't really afford to waste it.

There was fear when I launched the course because I had no idea whether anyone would actually buy it.

There was fear when the first sales started coming through because suddenly I felt pressure to keep it going.

And there was fear when things started growing because the stakes felt bigger than before.

I think one of the biggest lessons I've learned is that fear isn't usually a sign you're doing the wrong thing.

Most of the time, it's a sign that what you're doing matters to you.

If I had waited until I felt completely confident before running ads, I'd never have started.

If I'd waited until I felt ready before launching the course, it probably wouldn't exist today.

If I'd waited until all the uncertainty disappeared, I'd still be waiting.

What I've realised is that confidence rarely comes first.

Action comes first.

Then confidence catches up later.

The strange thing is that when people look at the business now, they see the 20,000 course sales, the agency and the results. What they don't see are all the moments in between where I felt unsure, doubted myself or wondered whether I was making the right decision.

Those moments were there.

I just kept moving anyway.

I think a lot of business owners are waiting to feel more confident before they put themselves out there properly.

The reality is that most of us are figuring it out as we go.

What's something you've been putting off because you're waiting to feel more ready?

➡️ If you'd like help getting your business in front of more people through Facebook ads, feel free to get in touch and let's have a chat.

➡️ If you'd rather learn how to run ads yourself, my Facebook Ad Academy teaches the same principles I used to grow from a £5 a day budget to over 20,000 course sales. It's £27 for lifetime access.

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

06/06/2026

This podcast clip takes me right back to where it all started.

At the time, I was selling an online course that was bringing in a couple of hundred pounds a month.

Nothing life changing.

Nothing that would make people sit up and take notice.

But what I did have was belief that if I kept showing up, kept improving it and kept putting it in front of people, it could become something much bigger.

So that's exactly what I did.

Month after month, I created content.

Month after month, I ran ads.

Month after month, I tested, tweaked and learned.

There were no overnight successes.

No viral moments.

No magic formula.

Just consistency.

Over time, those couple of hundred pound months became thousands.

Eventually, they became £20,000 months.

Looking back, the biggest lesson wasn't about marketing or Facebook Ads.

It was understanding that most people stop far too soon.

They quit when the results are still building.

This clip shares a bit more about that journey and how it all started.

➡️ If you'd like help getting your business in front of more of the right people through Facebook Ads, drop me a message.

➡️ If you'd like to learn how to run Facebook Ads yourself, join the Facebook Ad Academy for just £27 lifetime access:
https://2222marketing.thinkific.com/courses/FacebookAdAcademy

06/06/2026

The pressure behind my first ad campaigns probably made me a better marketer.

At the time, I didn’t think of it like that. I just knew I needed things to work.

When you’re spending money that genuinely matters, you approach things differently. You don’t casually throw budget around hoping for the best. You pay attention properly because there’s pressure behind the decisions you’re making.

That’s how I learned ads.

I tested carefully. I watched results closely. I learned what worked and what didn’t because I couldn’t afford not to understand it.

Looking back now, I think that pressure helped shape the way I still approach ads today.

I care a lot about return because I know what it feels like when someone is spending money hoping it helps move life forward, not just improve business numbers.

I think that’s one thing a lot of people miss about marketing. Behind most businesses is a real person carrying responsibility, pressure and goals that matter far beyond the business itself.

That’s why I’ve never treated ads casually.

Because I remember exactly what it felt like when I needed them to work for me.

Do you think pressure has ever made you better at something over time?

➡️ If you’d like help managing your Facebook ads properly and want someone who understands how important making your budget work really is, feel free to get in touch.

➡️ If you’d rather learn how to run ads yourself, my Facebook Ad Academy walks through the exact approach I used starting with smaller budgets. It’s £27 for lifetime access.

https://2222marketing.thinkific.com/courses/FacebookAdAcademy

22:22 Marketing

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