22/07/2026
I get asked this a lot: "How do I know if an agency is actually any good, or if I'm going to get burned?"
And there are a few very clear signs that tell you everything quite quickly.
The red flags first.
🚩 If they promise you results before they've had a proper look at your business, your offer, your current numbers — walk away. Nobody can promise results on Facebook ads without understanding those things first. Anyone who does is selling confidence, not competence.
🚩 If they're vague about what they'll actually do each month, or what's included in the fee and what isn't — that vagueness will only grow once you've signed.
🚩 If they can't explain their results in plain English and everything they report is reach, clicks and impressions but nothing about leads or sales, they're measuring the wrong things, or they already know the results aren't there.
🚩 And if they build their entire pitch around one big success story but can't show you a range of clients or talk honestly about what didn't work, be careful.
The green flags are simpler than you'd think.
✅️ They ask you more questions than they answer in that first conversation.
✅️ They tell you honestly if your offer or business isn't ready for ads yet. They're clear upfront about what their fee is, what goes to the platform, and what you should realistically expect in the first few months.
✅️ And they're not bothered if you want to understand what they're doing rather than just leave it all to them.
Around 46 million people in the UK use Facebook. The platform reach is genuinely enormous. But whether ads work for you will depend entirely on who's running them and whether they're focused on your results, not their own portfolio.
Does your current setup or the agency you're considering tick those boxes?
If you'd like a straight conversation about whether paid ads are the right fit for your business right now, feel free to get in touch.
And if you'd rather learn it yourself so you always know what good looks like, the Facebook Ad Academy is £27 for lifetime access:
https://2222marketing.thinkific.com/courses/FacebookAdAcademy
