14/11/2023
Being entrusted with the rebranding of a cherished business established for 234 years is quite an honour and privilege. When I first met Nicola Poole, the managing director of Hedges, her enthusiasm for the brand and genuine care for the people her Law Firm represents, really got me excited about working together.
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The Brief
1.
Evolve and modernise the brand and visual identity to appeal to a younger demographic without turning off the loyal nucleus of existing generational clientele.
2.
Evaluate and realign the brand tone of voice.
3.
Modernise the website to attract the right target audience and generate high-quality leads.
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The result
โOn tracking the data since launching the new website it is clear that the quality of prospects coming to us by the website has improved, leading to an increased spend per client.โ
โWorking with Craig genuinely was a dream, from concept to final launch.
He really took the time to get our vision out of my head and onto the page. We've had fantastic feedback on our new branding; it's classy, contemporary, and everything we'd hoped for.โ