Busyfool Social

Busyfool Social Helping trades, building & construction businesses turn social media into a lead generator 👌

Wishy washy is out. Specific and value-led is in 👇If you’re a trades business owner and your social media isn’t getting ...
24/03/2026

Wishy washy is out. Specific and value-led is in 👇

If you’re a trades business owner and your social media isn’t getting you anywhere - I’d put money on it being your messaging.

Not the platform, not how often you’re posting - your messaging.

Because there is a massive difference between content that sounds like every other trades business out there and content that makes your ideal customer stop scrolling and think… that’s exactly my situation, I need to call them.

Swipe through and I’ll show you exactly what I mean with real examples you can take and use today 👈

This is what I help trades business owners do in my Word of Mouth 2.0 training - get crystal clear on who their ideal customer is, talk directly to them and create content that actually converts.

I only run 3 sessions per month and once they’re gone, they’re gone.

Comment WOM20 and I’ll send you the details 👌

21/03/2026

What actually makes someone choose YOU over the other 10 trades businesses they’re looking at?

It’s seeing how you work.

The process. The preparation. The care that goes into it before the finished product even exists.

Your team on site. The details nobody else shows. The thing that makes you different.

Especially in the trades… people aren’t just buying the job. They’re buying the person doing it. They want to know who’s turning up to their home. How they work. Whether they can trust them.

So next time you’re on a job don’t just photograph the finished result.

Film the process. Show your team. Let people in behind the scenes.

That’s what I help my clients do and the difference it makes is massive.

Want to learn how to do this for your own business?

Comment WOM20 and I’ll send you the details 📲

20/03/2026

Here’s the reality… before anyone picks up the phone, they’re looking you up.

They’re checking your socials. They’re scrolling through your posts. They’re deciding whether they trust you before they’ve even spoken to you.

And if your socials haven’t been updated recently… they’re moving on.

People go out of their way now to search for you online. Your social media isn’t just a nice to have, it’s how people are now deciding who to use.

But consistency is only part of it.

Because you can post every single day and still get nothing back if you’re talking to the wrong people or saying the wrong things.

Your messaging matters. Who you’re talking to matters. Every single piece of content should be created with one person in mind - your ideal customer. The one who needs exactly what you do and is ready to buy.

Get that right and your content stops being something you dread and starts being the thing that fills your diary 📲

I teach this and more in my Word of Mouth 2.0 training courses. A simple system that helps you find your ideal customer, talk directly to them and create content that actually converts.

I only run 3 sessions per month and once they’re gone, they’re gone.

Comment WOM20 to find out more 👏

17/03/2026

Copy and paste this hook formula 👇

If the only content you have are your job photos - think outside the box.

Give this a try and let me know if it works for you.

“We helped a [type of customer] in [location] who had [problem] - here’s how we [solution]”

Examples 👇

Plumber: “We helped a homeowner in Manchester whose boiler had been breaking down every winter - here’s how we solved it for good”

Roofer: “We helped a family in Leeds who had a leak they’d been ignoring for months - here’s what we found when we got up there”

Electrician: “We helped a homeowner in Sheffield who was worried their electrics weren’t safe - here’s what we discovered and how we fixed it”

Builder: “We helped a couple in Birmingham who’d had two builders let them down already - here’s how we got the job done properly”

I teach this and more in my Word of Mouth 2.0 training - comment WOM20 and I’ll send you the details.

The post didn’t go viral. But the phone rang 📲And that is the whole point.We are so conditioned to think that likes, vie...
16/03/2026

The post didn’t go viral. But the phone rang 📲

And that is the whole point.

We are so conditioned to think that likes, views and comments = success. But I’m going to be straight with you - they don’t.

Your ideal customer isn’t always the one liking your posts. They’re watching. They’re quietly deciding if you’re the one they trust.

And then one day… they pick up the phone.

I see this time and time again.

So stop measuring your content by likes and views.

Start measuring it by phone calls, enquiries and actual jobs booked.

THAT is what a high performing post looks like.

I teach exactly this in my Word of Mouth 2.0 training - how to find your ideal customer, how to talk directly to them and how to create videos powerful enough to make someone pick up the phone.

Just a simple system that gets your phone ringing.

Comment WOM20 below and I’ll send you everything you need to know 👏

BTS of what my week actually looked like 👇Monday - content day with 🎬 we laugh way too much for it to be this productiv...
13/03/2026

BTS of what my week actually looked like 👇

Monday - content day with 🎬 we laugh way too much for it to be this productive

Tuesday - editing and content planning which usually means me sat in my PJ’s with my laptop all day 🤣

Wednesday - 90 day plan landed from for MY own business. Excited to start implementing it 👏

Thursday - sat down with my nurture client , content plan locked in and a few tweaks that are going to make a massive difference 🙌

Today - working on an exciting new project with my brother . Don’t want to say too much but stay tuned 👀

Running a business is a lot. But with the right strategy behind you it doesn’t have to feel that way.

Curious what that could look like for yours?

Drop in my DM’s 📲

I got to meet with Holly Bank Care Home this week and do some content planning - looking forward to it all coming togeth...
13/03/2026

I got to meet with Holly Bank Care Home this week and do some content planning - looking forward to it all coming together 👏

12/03/2026

Trades business owner - if you’re on the fence about getting help with your social media, you need to hear this. 🛑

We get it. You’re busy. You’re running a team, quoting jobs, keeping customers happy. Social media is the last thing on your mind.

But here’s the truth - your customers ARE on social media. And if you’re not showing up, someone else in your industry is.

was exactly where you are right now. Sceptical. Unsure if it was worth it. Wondering if social media even works.

It does.

Since working together we’ve grown their presence on Instagram, Facebook and TikTok by 10, 20, 30 times. The enquiries followed. The results speak for themselves.

And the biggest thing he said? Trust.

When you hand over your social media to someone, you’re letting them into your world. You need someone who gets your business, gets your customers and shows up like it’s their own 👊

That’s exactly what we do.

Still on the fence? Let’s get you off it. DM us today 📲

11/03/2026

Stop creating content for everyone 🛑

If you could sit down with your ideal customer, who would that be? Picture them. What do they do? What keeps them up at night? What problem are they desperately trying to solve?

That person. That’s who your content should be created for.

Not the trend. Not the algorithm. Not the 10k views that lead nowhere.

When you get clear on who you’re talking to, everything shifts. Your content starts attracting the right people. Your enquiries get better. Your conversions get easier.

So before you create your next post, ask yourself:

Would my ideal customer stop scrolling for this?

If the answer’s no, back to the drawing board ✍🏻

Comment HOOKS and I’ll send you 30 hooks built to attract your actual customers… for free.

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