Smiles Marketing

14/06/2023

Working for this client has required me to research and write about topics as diverse as pest control, hot tub maintenance, energy management, astronomy, metal detecting, sustainability, aromatherapy, and car maintenance, plus many more, so research was as much a part of the task as the writing. At times mind boggling, but always fascinating, and I now have a head full of random facts that make me great fun at parties (maybe).

Anyway, it's lovely to get feedback from the client and validation that what I wrote (approx. 900 blogs in 3 years) did make sense!

You can see the review here https://g.co/kgs/9XJtuR

10/05/2023

Blogging?
We don't see the value.
We favour more direct forms of marketing.
We don't have time.
We don't have the skills.
We don't know what to write about.

These are common perceived barriers to blogging regularly for your business but there are some very real, tangible benefits to blogging and it's something that any business can do.

What has blogging ever done for us? Apart from capturing search traffic, establishing authority, improving rankings, creating leads...?

Here are 7 reasons to do it https://smiles-marketing.co.uk/what-has-blogging-ever-done-for-us/

Blogging is something that every business can do and delivers multiple benefits. If you are not writing blogs regularly for your business, here are 7 reasons why you should.

27/04/2023

Are you fully maximising your content? If you are not thinking of your pieces as an inspiration for several new items of content that you can use in different formats, different media, and to reach different audiences, you are not thinking creatively enough!

Just follow some basic rules (if you don't want to get yourself in hot water with Google!) and maximise your content's value by repurposing it.

https://smiles-marketing.co.uk/how-to-repurpose-your-content/

You have worked hard to create your original content. Maximise its value by repurposing. Here's how you can repurpose content without getting into trouble with Google.

17/01/2023

It doesn't matter how amazing your marketing email content is if nobody opens it. Here are 10 tips for achieving better open rates in your email marketing campaigns 📧

https://smiles-marketing.co.uk/how-to-get-better-open-rates-for-email-marketing-campaigns/

03/08/2022

Some copy writers specialise in niche topics. I like to think I can turn my hand to most subjects. While there are certainly themes that I have covered a lot: energy, security, dementia, interior design to name a few, I find myself writing on subjects as diverse as pest control, astrology, international trade, gardening, and lingerie.

You can see these subjects and more in my writing portfolio here and if there is a subject that's not covered, I can probably have a stab at that too!

Sarah Miles, trading as Smiles Marketing, is a freelance marketing content writer based in Wakefield, West Yorkshire.

20/07/2022

Whatever business blog you are writing, it can be improved by applying these 10 universal tips

I spend around 80% of my time writing blogs. I write blogs for several different clients, and over the years I have written about topics as diverse as pest control, plumbing, lingerie, international trade, and dementia products. There is little common ground in terms of content, but the basic princi...

03/04/2022

Welcome to Smiles Marketing; a reinvention of Sarah Ainslie Marketing. The Marketer-Formerly-Known-As-Sarah-Ainslie is now Sarah Miles (v. 2.0 and better than ever 😁). After 15 years offering freelance marketing services, I'm still doing that but with a key focus on copy and content. Thank you for following me in this new exciting phase of the business.