Frank Marketing Agency

Frank Marketing Agency Welcome to an agency which
delivers great results in an
honest and straightforward way.

14/06/2026

What Frank actually does

Most people think marketing is the doing, the posts, the website, the ads. The real work happens before any of that.

Everything we do at Frank starts with strategy. Understanding the business properly: the goals, the market, the competition, what you want to be known for. Skip that and marketing just becomes expensive noise.

Once that's clear, we get going properly, brand, a website that converts, then the lot: social, email, content, design, paid, print, PR, all pulling in the same direction instead of in silos. We'll run your marketing tech too, so everything's joined up and doing its job.

So no, we're not a social media supplier on the side. We become your marketing team, properly part of the business.

Curious what that'd look like for you? Drop me a message.

11/06/2026

You asked, I answered and a couple of these won't be popular.

A few weeks back I asked on Stories what you wanted me to get into. So here we go, no hedging.

The thing I'd ban tomorrow? Chasing virality. If you're in Skegness and your biggest fans are in Madrid, lovely, but they're not selling their three-bed with you. Local beats loud every time.

The most overrated channel? TikTok, for most agents. Brilliant if you've got the resource, but it won't be the thing that shifts your numbers.

The most underrated? Email. Your database is a goldmine you're walking past every day.

There's more in the video, including the biggest lie agents tell themselves.

Have a watch, then tell me which one stung. Comments are open.

09/06/2026

Most estate agents are marketing for the next instruction. The best ones are marketing for the next 100. 👀

If I was running your marketing right now, I'd do things very differently to most agencies.

I'd stop trying to impress other estate agents.

Seriously.

So much estate agency marketing is focused on looking bigger, louder or more successful than the competition.

But sellers don't choose agents because of fancy graphics or clever slogans.

They choose people they trust.

That's why I'd focus on:
👉 Consistent video content
👉 Useful emails that educate and inform
👉 Strong local visibility
👉 Community involvement
👉 Personality
👉 Repetition of the right message

Not endless property posts and generic social graphics.

People want to know who they're dealing with.

They want to understand how you think, how you communicate and whether you're someone they'd trust with one of the biggest financial decisions they'll ever make.

And here's the bit most agents get wrong...

They market as if every instruction is happening tomorrow.

It's not.

Great marketing compounds.

The agencies dominating market share today are usually the same agencies that have spent years showing up consistently, building familiarity, earning trust and becoming the obvious choice long before a valuation is ever booked.

Marketing isn't about being remembered tomorrow.

It's about being impossible to ignore next year.

👉 If you were rebuilding your marketing strategy from scratch today, what's the first thing you'd change?

07/06/2026

Co-parenting isn’t talked about enough… and it should be. 💛

Because the reality is, so many people are navigating it.

I’ve been divorced from Freddie’s dad for 11 years now.
And let’s not pretend it’s always been easy… it hasn’t.

We’re not best mates.
We don’t always see eye to eye.

But we’ve always been aligned on one thing 👇
Freddie comes first. Always.

That means:
👉 Respecting each other as parents
👉 Backing each other on the fundamentals
👉 Keeping communication clear and structured
👉 Never letting disagreements spill over onto him

As far as Freddie’s concerned?
Mum and Dad get on just fine.
We just weren’t great at being married.

And honestly, that’s enough.

Because if you put your child at the centre of everything, the rest becomes background noise.

It’s not perfect.
It’s not always easy.
But it works.

And maybe we should talk about it more.

👉 If you’re navigating co-parenting too, I’d love to hear your experience — drop me a message or comment below.

02/06/2026

You’re not doing print wrong… you’re just not finishing the job💭

I’m going to be really blunt on this one.

If your leaflet goes out with no QR code, no next step, no follow-up, you’ve basically just spent money on something that looks nice and does nothing.

And I see it all the time.

Agents saying:
“Our print looks great but we’re not getting results.”

Of course you’re not.

Because print isn’t the campaign.
It’s the nudge.

It’s the thing that gets someone to take the next step.

So what should that look like?

👉 Scan this to book a valuation
👉 Click through to a local landing page
👉 See real client stories
👉 Get retargeted after they’ve engaged

Now suddenly… it works.

Because great marketing isn’t about one channel.
It’s about how everything connects.

Offline should drive online.
Online should follow up offline.

That’s where the results come from.

If your print is sitting there trying to do the whole job on its own, it’s always going to underperform.

👉 Follow for straight-talking marketing advice, or DM me if you want to turn your campaigns into something that actually converts.

31/05/2026

Your marketing isn’t failing… you’re just expecting one person to do everything.❌

I really feel for that 23-year-old marketing assistant right now.

Sat there.
Spinning plates.
Trying to “do the marketing” for the entire business…

With no structure.
No strategy.
No real support.

And then wondering why it’s not working.

Let’s be honest, they didn’t sign up to lead brand, strategy, creative, digital, print, content, lead gen… all on their own.

That’s not a role. That’s a recipe for burnout.

And it’s not fair.

Because they’re probably working their socks off, feeling like they’re letting everyone down… when actually, the setup is what’s broken.

Marketing isn’t a side hustle, and it’s not a one-person job without direction.

If you want results, you need:
👉 A clear strategy
👉 Proper structure
👉 The right support around them

Give that person the tools, the guidance and the backing… and watch them thrive.

👉 Follow for straight-talking marketing advice, or DM me if you want to build a marketing setup that actually works.

28/05/2026

The most effective estate agency content isn’t listings. It’s guidance.

Consumers are spending far longer researching before they ever enquire with an agent.

By the time a valuation is booked, opinions are often already formed.

That’s why advisory content matters so much.

Market updates, local insight and legislation changes position agents as trusted advisers rather than just salespeople.

They:
– Build familiarity
– Create reassurance
– Demonstrate expertise
– Reduce perceived risk

And importantly, they help consumers feel informed during what is often a stressful process.

This is what builds authority long before instructions are needed.

Listings will always have a place.
But listings alone rarely build meaningful differentiation.

The agents growing strongest brand presence right now are those consistently showing up with useful, calm and relevant guidance for their audience.

Because trust compounds long before conversion happens.

24/05/2026

Saying yes to everything nearly broke me😮💨

2025 was my “say yes” year.

Every opportunity.
Every event.
Every idea.

And don’t get me wrong… it worked.
Record year at Frank. Massive growth.

But it came at a cost.

I hit the end of the year completely burnt out.
Utterly exhausted.

And I had to ask myself a pretty simple question…
“If I’m not okay, how am I supposed to lead a team and look after our clients properly?”

So 2026 looks very different.

This year is about:
👉 Clarity
👉 Consistency

Knowing exactly what I’m saying yes to.
And more importantly… what I’m saying no to.

Because the shiny stuff will always be there.
The distractions will always come.

But if it’s not part of the plan, it’s not happening.

And honestly? It’s already serving me so much better.

Growth is great.
But not at the expense of yourself.

👉 If you’re in a “say yes to everything” phase right now, this is your sign to check in. Follow for more real, behind-the-scenes moments or drop me a message — I’d love to hear how you’re managing it.

The Frank client list keeps growing… and we’re here for it 👀Different businesses. Different goals. Different markets.Tha...
22/05/2026

The Frank client list keeps growing… and we’re here for it 👀

Different businesses. Different goals. Different markets.

That’s exactly how it should be.

Because good marketing isn’t built from a template.

It starts with understanding the business, the audience and what growth actually looks like. Then it’s about building the right strategy to make it happen.

No fluff. No one-size-fits-all plans. Just marketing that’s built properly and delivers results.

Looking forward to what’s next 🚀

21/05/2026

Your stop-start marketing is creating your stop-start pipeline. 🚫

I see this all the time with suppliers into estate agency.

Big campaign launch.
Loads of activity.
Heavy outreach.

Then… silence.

Until the pipeline dips again and suddenly everyone’s scrambling to “do more marketing”.

But here’s the problem 👇

Agents don’t buy from the supplier who shouted the loudest this week.
They buy from the name they’ve seen consistently over time.

The one sharing:
👉 Useful insight
👉 Industry perspective
👉 Helpful content
👉 Real understanding of agent challenges

Because by the time an agent is ready to buy, trust has already been built.

That’s why consistency matters so much.

Not random bursts of selling.
Not disappearing for three months.
Not only posting when you’ve got something to push.

Consistent thought leadership builds familiarity.
Familiarity builds trust.
And trust builds pipeline.

👉 Follow for straight-talking marketing advice, or DM me if you want to build visibility that actually converts into long-term business.

Address

Unit 5, Clarke Hall Farm
Wakefield
WF14AL

Telephone

+447425323462

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