Frank Marketing Agency

Frank Marketing Agency Welcome to an agency which
delivers great results in an
honest and straightforward way.

Marketing doesn't need more noise. It needs a plan.Too many estate agents are being sold the latest marketing trend, pla...
24/06/2026

Marketing doesn't need more noise. It needs a plan.

Too many estate agents are being sold the latest marketing trend, platform or silver bullet.

The reality?

The best results usually come from getting the basics right. A clear strategy. Consistent delivery. Knowing what's working and doing more of it.

We've shared some of our thoughts on exactly that in a recent feature with Estate Agent Today.

Read the full article heređź”—https://bit.ly/4vu0qkV

23/06/2026

You're probably not posting too little. You're saying too many different things.

One week you're luxury. The next it's local expertise. Then community. Then someone's decided you're all content creators now. To you it feels like progress. To the people watching, it's noise, there's nothing to hold onto, and nothing to remember you for.

Here's the bit that feels counterintuitive: the strongest brands in property are gloriously repetitive. Not boring. Consistent. They know what they stand for, who they help and what they want to be known for and they say it again and again, everywhere.

You don't need a fresh idea every Monday. You need one message strong enough to survive being repeated.

Worth a watch if your content's been a bit all over the place lately.
Give us a shout if you fancy nailing down what you want to be known for.

18/06/2026

Most agents think marketing wins instructions. The bit they overlook is what happens after.

A few of you sent questions in on Stories, so here are my honest answers, including a couple that aren't really about marketing at all.

What wins instructions that people miss? Follow-up. You can do all the social, email, print and search in the world, but if you're not nurturing every lead that comes in, you're leaving a fortune on the table.

What would I do with a ÂŁ0 budget? Get your phone out, film your local area, post it.

Then email your database, it's free and those people already know you.

There's a couple of more personal ones in there too. including whether I ever actually switch off.

Have a watch, and tell me your honest answer to that last one.

16/06/2026

Nobody picks an estate agent with a spreadsheet. They pick the one that feels safe.

We'd all like to think customers weigh up negotiation skill, valuation accuracy and progression record. They can't, really, they've no way of judging any of it from the outside. So they fall back on what they can feel: familiarity, confidence, clear communication, the sense you've been around.

That's why two agents offering near-identical services can have wildly different results. One feels like the safe pair of hands. The other's a stranger.

So your marketing isn't there to prove you're perfect. It's there to take the uncertainty out of choosing you. The moment you stop selling and start building trust, the whole thing gets easier.

Have a watch. And if winning instructions feels harder than it should, it might be a trust gap, not a service one. Happy to talk it over.

14/06/2026

What Frank actually does

Most people think marketing is the doing, the posts, the website, the ads. The real work happens before any of that.

Everything we do at Frank starts with strategy. Understanding the business properly: the goals, the market, the competition, what you want to be known for. Skip that and marketing just becomes expensive noise.

Once that's clear, we get going properly, brand, a website that converts, then the lot: social, email, content, design, paid, print, PR, all pulling in the same direction instead of in silos. We'll run your marketing tech too, so everything's joined up and doing its job.

So no, we're not a social media supplier on the side. We become your marketing team, properly part of the business.

Curious what that'd look like for you? Drop me a message.

11/06/2026

You asked, I answered and a couple of these won't be popular.

A few weeks back I asked on Stories what you wanted me to get into. So here we go, no hedging.

The thing I'd ban tomorrow? Chasing virality. If you're in Skegness and your biggest fans are in Madrid, lovely, but they're not selling their three-bed with you. Local beats loud every time.

The most overrated channel? TikTok, for most agents. Brilliant if you've got the resource, but it won't be the thing that shifts your numbers.

The most underrated? Email. Your database is a goldmine you're walking past every day.

There's more in the video, including the biggest lie agents tell themselves.

Have a watch, then tell me which one stung. Comments are open.

09/06/2026

Most estate agents are marketing for the next instruction. The best ones are marketing for the next 100. đź‘€

If I was running your marketing right now, I'd do things very differently to most agencies.

I'd stop trying to impress other estate agents.

Seriously.

So much estate agency marketing is focused on looking bigger, louder or more successful than the competition.

But sellers don't choose agents because of fancy graphics or clever slogans.

They choose people they trust.

That's why I'd focus on:
👉 Consistent video content
👉 Useful emails that educate and inform
👉 Strong local visibility
👉 Community involvement
👉 Personality
👉 Repetition of the right message

Not endless property posts and generic social graphics.

People want to know who they're dealing with.

They want to understand how you think, how you communicate and whether you're someone they'd trust with one of the biggest financial decisions they'll ever make.

And here's the bit most agents get wrong...

They market as if every instruction is happening tomorrow.

It's not.

Great marketing compounds.

The agencies dominating market share today are usually the same agencies that have spent years showing up consistently, building familiarity, earning trust and becoming the obvious choice long before a valuation is ever booked.

Marketing isn't about being remembered tomorrow.

It's about being impossible to ignore next year.

👉 If you were rebuilding your marketing strategy from scratch today, what's the first thing you'd change?

07/06/2026

Co-parenting isn’t talked about enough… and it should be. 💛

Because the reality is, so many people are navigating it.

I’ve been divorced from Freddie’s dad for 11 years now.
And let’s not pretend it’s always been easy… it hasn’t.

We’re not best mates.
We don’t always see eye to eye.

But we’ve always been aligned on one thing 👇
Freddie comes first. Always.

That means:
👉 Respecting each other as parents
👉 Backing each other on the fundamentals
👉 Keeping communication clear and structured
👉 Never letting disagreements spill over onto him

As far as Freddie’s concerned?
Mum and Dad get on just fine.
We just weren’t great at being married.

And honestly, that’s enough.

Because if you put your child at the centre of everything, the rest becomes background noise.

It’s not perfect.
It’s not always easy.
But it works.

And maybe we should talk about it more.

👉 If you’re navigating co-parenting too, I’d love to hear your experience — drop me a message or comment below.

02/06/2026

You’re not doing print wrong… you’re just not finishing the job💭

I’m going to be really blunt on this one.

If your leaflet goes out with no QR code, no next step, no follow-up, you’ve basically just spent money on something that looks nice and does nothing.

And I see it all the time.

Agents saying:
“Our print looks great but we’re not getting results.”

Of course you’re not.

Because print isn’t the campaign.
It’s the nudge.

It’s the thing that gets someone to take the next step.

So what should that look like?

👉 Scan this to book a valuation
👉 Click through to a local landing page
👉 See real client stories
👉 Get retargeted after they’ve engaged

Now suddenly… it works.

Because great marketing isn’t about one channel.
It’s about how everything connects.

Offline should drive online.
Online should follow up offline.

That’s where the results come from.

If your print is sitting there trying to do the whole job on its own, it’s always going to underperform.

👉 Follow for straight-talking marketing advice, or DM me if you want to turn your campaigns into something that actually converts.

31/05/2026

Your marketing isn’t failing… you’re just expecting one person to do everything.❌

I really feel for that 23-year-old marketing assistant right now.

Sat there.
Spinning plates.
Trying to “do the marketing” for the entire business…

With no structure.
No strategy.
No real support.

And then wondering why it’s not working.

Let’s be honest, they didn’t sign up to lead brand, strategy, creative, digital, print, content, lead gen… all on their own.

That’s not a role. That’s a recipe for burnout.

And it’s not fair.

Because they’re probably working their socks off, feeling like they’re letting everyone down… when actually, the setup is what’s broken.

Marketing isn’t a side hustle, and it’s not a one-person job without direction.

If you want results, you need:
👉 A clear strategy
👉 Proper structure
👉 The right support around them

Give that person the tools, the guidance and the backing… and watch them thrive.

👉 Follow for straight-talking marketing advice, or DM me if you want to build a marketing setup that actually works.

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Unit 5, Clarke Hall Farm
Wakefield
WF14AL

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+447425323462

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