07/07/2026
Under £100 spent on advertising. £4,150 in sales... and counting.
Not every successful marketing campaign needs a huge budget.
One of our clients, Lee at Churchill Chairs, helps people stay mobile and independent with mobility scooters and specialist furniture.
When it came to launching the world's lightest mobility scooter, our first question wasn't what we should say. It was how we should reach the people who needed to hear it.
For Lee's audience, email wasn't the answer.
Many of his customers are older, so instead we recommended a targeted SMS campaign to around 400 previous customers and leads.
The total campaign cost? Less than £100.
And the outcome?
A significant increase in showroom footfall and £4,150 in sales so far.
It's a great reminder that effective marketing isn't always about using every channel or chasing the latest trend.
It's about understanding your audience and communicating with them in the way they're most likely to engage.
Sometimes, the simplest campaigns deliver the biggest returns.
If you're not sure whether your marketing is reaching the right people, we'd love to help.
