My Marketing Guy

05/03/2023

What a wonderful afternoon’s entertainment!

01/03/2023

We always see a temptation to slash the marketing budget when business is difficult, as it is now with , blues hangover, issues and making life difficult particularly for s.

Such a perfect storm is enough to make even the most confident of marketing directors look to make savings - and that's fine. However, prudent savings is one thing, swingeing cuts are another. Please have a look at this article which argues the importance of marketing consistency during difficult times.

Your own thoughts and experiences would be appreciated.

28/11/2022

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 📲

We have our last 100% Funded Social Media and Digital Marketing course of the year coming up next month!

This course is prefect for those who would like to build their confidence in the use of marketing tools and social media, to help attract new customers, create brand awareness and build your business!

🗓️7th&14th December 2022
📍MYA Liverpool Merseyside Youth Association Limited (MYA)

To secure your place please register via Eventbrite:
https://lnkd.in/eCUCmuHB

21/11/2022

I'm looking forward to delivering a workshop tomorrow for Three Dimensional Training Limited

By the time this post appears we will be discussing the advantages and disadvantages of scheduling social media posts in advance for your business.

If any of you have your own views on whether scheduling is a good thing; a bad thing or a necessary evil, please share them with us!

07/11/2022

If you are North West based this business fair is highly recommended!

Halton & Warrington Business Fair 2022 Thursday 10th November, 10.30am-3pm, DCBL Stadium Lots of great free features on offer for Visitors! Local businesses and budding entrepreneurs are being encoura

15/09/2022

Sometime this afternoon I will be delivering a marketing workshop and one of the topics will be the scheduling of social media posts.

I use Meta for Facebook and Instagram and Publer for other platforms when I want to schedule my posts but I know that there are other, popular tools available.

What is your scheduling toll of choice?

14/09/2022

The Wirral Business Fair is an absolute must visit if you want to expand your business knowledge and make some fabulous new contacts.

This fair offers the lot - and while you’re there, pop over to my stand to say hello, there are bound to be chocolate inducements!!!

07/09/2022

Come along to the The Wirral Business Fair on 22nd September.

A great networking opportunity for those who are Merseyside based, it would be good to catch up with old friends and meet up with new ones who might just be social media 'friends' at the moment. Entry is FREE.

The Manchester event earlier this year was packed with exhibitors as well as visitors and numerous connections were made.

If you would like to take last minute exhibition space for the first time at one of these fairs, then please take advantage of a 20% discount by putting “gofish” into the discount code upon check out.

We hope to see you there!

26/08/2022

We will be exhibiting at the The Wirral Business Fair in almost a month from now on 22nd September.

A great networking opportunity for those who are Merseyside based, it would be good to catch up with old friends and meet up with new ones who might just be social media 'friends' at the moment. Entry is FREE.

The Manchester event earlier this year was packed with exhibitors as well as visitors. If you are considering taking exhibition space for the first time at one of these fairs, then please take advantage of a 20% discount by putting “gofish” into the discount code upon check out.

We hope to see you there!

23/08/2022

How do your reviews look at the moment?

Do you have a process for ensuring happy customers let others know with their positive review?

If you would like some advice about setting up such a process let me know - don't risk losing busing as well as reviews!

16/08/2022

Are your sales buoyant in 2022?

Or is your marketing strategy in need of a lifeline as we approach Q4?

Millions of pounds are wasted on Marketing and Advertising each year due to a lack of a formal strategy.

I have examined both some online and offline traps that business people fall into – please note, these are ALL examples that I have witnessed first-hand when talking to potential customers.

• You rarely get referrals from even your best customers – is your CRM and networking strategy creating supporters of your business? (𝗠𝗲𝘀𝘀𝗮𝗴𝗲: 𝗬𝗼𝘂 𝗺𝗮𝘆 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗰𝗹𝗼𝘀𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀)

• If one big customer left, you’d be in trouble – is your business over reliant on one customer, or one market? (𝗠𝗲𝘀𝘀𝗮𝗴𝗲: 𝗜𝘁 𝗶𝘀 𝘁𝗵𝗲 ‘𝗲𝗴𝗴𝘀 𝗶𝗻 𝗼𝗻𝗲 𝗯𝗮𝘀𝗸𝗲𝘁’ 𝗶𝘀𝘀𝘂𝗲. 𝗗𝗼 𝘁𝗿𝘆 𝘁𝗼 𝘀𝗽𝗿𝗲𝗮𝗱 𝘆𝗼𝘂𝗿 𝗿𝗶𝘀𝗸 𝗮𝗰𝗿𝗼𝘀𝘀 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀.)

• You’ve tried telemarketing, PR, press advertising and leaflet drops at least once but they didn’t work – do you appreciate that familiarity breeds response and that a proper media strategy is essential to avoid wasting money? (𝗠𝗲𝘀𝘀𝗮𝗴𝗲: 𝗣𝗹𝗮𝗻𝗻𝗲𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄𝗼𝗿𝗸; 𝗼𝗻𝗲 𝗼𝗳𝗳, 𝗮𝗱 𝗵𝗼𝗰 𝗮𝘁𝘁𝗲𝗺𝗽𝘁𝘀 𝗱𝗼 𝗻𝗼𝘁!)

If any of the above examples rings true with you please DM me - I would be pleased to have a no obligation chat with you to see how we can throw that budget of yours a lifeline.

29/07/2022

Are you one of the many thousands of entrepreneurs who find themselves time poor due to having to wear so many hats to keep the business going?

The sales hat, the marketing hat, the finance hat, the admin hat, the legal hat, the IT hat, the HR hat and many more......?

If your business is now in a position to be able to afford it, have you considered throwing off some of those hats and concentrating on your own specialism?

We really don’t have the time or energy for such a varied workload, and sometimes we need to clear a little head space to do the important work that the business was set up for.

Finding a good accountant is often a first step, sorting out the legals should be a priority too. IT can be too complex for most of us, and what about marketing?

In order for your business to survive and continue to thrive, a strong marketing presence is vital.

Most business owners feel that they have the ability to promote their brand and create the awareness necessary to keep the sales funnel topped up, and many do.

But at what cost?

It takes time and effort to maintain strong brand awareness, and could this time be better spent elsewhere in the business? Or with the family??

If you are currently working on the marketing tools when you really should be working on the tools of your trade, please give me a call on 07742 664662 and let’s have a chat.