10/09/2026
World Su***de Prevention Day | 10 September
Today marks World Su***de Prevention Day, during National Su***de Prevention Week (6–12 September).
The theme this year is about changing the narrative around su***de, and one of the most important ways we can do that is by making conversations about mental health and su***de feel less difficult, less clinical and more human. It’s something we’ve had the privilege of working on at Hitch.
For our Stay Alive su***de prevention campaign, we used real stories and relatable creative to help people recognise the signs, start conversations and understand where support is available.
For Draw Your Own Solution, we worked with young people to explore their experiences of mental health and resilience, turning their own words and perspectives into engaging creative content.
Both projects reminded us that effective public health communication isn't simply about getting the message out, it’s about finding the right way to make people stop, relate, listen and act.
Sometimes that starts with a question. Sometimes with a story.
And sometimes with simply making it easier for someone to say, “I'm not okay.”
This week is an important reminder to keep those conversations going, not just today, but all year round.
Start the conversation. Listen. And help people find the support they need.
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