MMR Research Worldwide

MMR Research Worldwide With unrivaled experience across food and drink, household and personal care and beyond, we fuel creativity to create brands that people love.

13/05/2026

Great conversations, fresh perspectives, and plenty of curiosity at FBIF 2026 🎉

Over the past three days, the MMR team connected with food and beverage brands to explore how sensory science, culture, and AI can come together to create products that truly resonate with consumers. From Sensory Bot™ and Product Hub to Sensory AI Drivers+ and Sensory Semiotics™, it was exciting to share the latest thinking shaping the future of innovation.

Thank you to everyone who stopped by the booth and spent time with the team. We’re looking forward to continuing the conversations! 🤝

Reformulation is sometimes unavoidable. The damage to consumer appeal doesn't have to be.Whether it's rising costs or ch...
12/05/2026

Reformulation is sometimes unavoidable. The damage to consumer appeal doesn't have to be.

Whether it's rising costs or changing legislation, brands need to know which ingredients can flex, and which ones can't. Sensory AI Drivers+ can give you that insight before a single prototype is made.

Sound like a familiar challenge? Book a discovery call with our product optimization experts.

👉https://hubs.la/Q04gdnZ50

07/05/2026

That’s a wrap for Quirk’s London 2026 🇬🇧

A huge thank you to everyone who spent time with the MMR team over the past few days. Whether you joined a session, stopped by for a chat, or took part in our giveaway. It’s been an unforgettable event filled with inspiring conversations, new connections, and plenty of memorable moments.

And of course, a special congratulations to Olivia, the winner of our Shark ChillPill giveaway 🎉

Safe travels to everyone heading home, and we hope to see you again soon.

Private label is closing the gap. In some categories, it's already ahead. And it's not slowing down.Brands that move fas...
06/05/2026

Private label is closing the gap. In some categories, it's already ahead. And it's not slowing down.

Brands that move fast will inevitably win, but speed without direction is just expensive guesswork.

Sensory AI Drivers+ tells you exactly which sensory adjustments will shift consumer preference - and by how much - so you can act decisively before the gap gets any wider.

Cheers to that! 🍻

https://hubs.la/Q04fBTwY0

Big ideas. Fast thinking. Cool heads.We’re bringing the heat to Quirk’s London… and helping you keep your cool. Step up,...
04/05/2026

Big ideas. Fast thinking. Cool heads.

We’re bringing the heat to Quirk’s London… and helping you keep your cool. Step up, test your skills, and you could walk away with a Shark ChillPill™ ❄️

Think fast. Stay cool. Win smarter.

Real moments. Real reactions. Real insight. We’re taking sensory research into the moment it matters most at Quirks Lond...
30/04/2026

Real moments. Real reactions. Real insight.

We’re taking sensory research into the moment it matters most at Quirks London 2026. Join us to see how SensoryBot™ captures experience as it happens, blending emotion, context, and perception into one powerful story.

Find out more 👉https://ow.ly/OGSA50YSkk6

Most product teams aren't short of ideas. They're short of certainty.Which sensory changes will improve consumer appeal?...
28/04/2026

Most product teams aren't short of ideas. They're short of certainty.

Which sensory changes will improve consumer appeal? What is the data really telling you... beyond the average? The challenge with old-school approaches is that means are just that: averages. And averages can mask what truly matters to consumers.

Sensory AI Drivers+ was built to go deeper. Our AI-powered tool models the full liking distribution (not just the mean) to identify the sensory attributes that consistently drive consumer preference. Built fresh for every client, every category, every brief.

The result? Confident product decisions. Fewer samples. And insight you can act on.

Download the factsheet to find out how 👇
https://hubs.la/Q04dGKMx0

Data tells you what. We show you why it matters.Join us at Quirk’s London 2026 and talk to us about how we're redefining...
23/04/2026

Data tells you what. We show you why it matters.

Join us at Quirk’s London 2026 and talk to us about how we're redefining the way brands connect with real experiences, through smarter, faster, more human insight.

đź“Ť Booth 111

Come see what insight feels like 👉 https://thequirksevent.com/london-2026/company/mmr-product-hub/

Traditional research is great at telling you if a product is underperforming, but it can't always tell you why, or how b...
22/04/2026

Traditional research is great at telling you if a product is underperforming, but it can't always tell you why, or how best to fix it. That’s why we built Sensory AI Drivers+, to identify the exact sensory attributes driving (or damaging) consumer liking.

Texture, taste, aroma - whatever it is, we pinpoint it. Then we go further.

Predicting the impact of making changes before you ever touch the formulation, so your team can act fast, with confidence.

🔍 Diagnose why your product isn't landing
đź“Š Predict the effect of changes before reformulation
⚡ Save time, reduce cost, and get to the right answer sooner

Underperforming in-market doesn't have to mean starting from scratch.

Sound familiar? Let's talk 👇

https://hubs.la/Q04d149s0

If you work in sensory or product development, this is your opportunity to gain formal, IFST-accredited training. We’re ...
21/04/2026

If you work in sensory or product development, this is your opportunity to gain formal, IFST-accredited training. We’re hosting a full-day course at our MMR Sensory Science Centre in Wokingham, including:

✔️Practical training
✔️Same-day exam and certification
✔️Lunch provided

Only 15 seats available per session🚨

From ÂŁ675 per person, with a 10% discount for group bookings of 10+ delegates.
Register your interest now to secure your spot 👉https://hubs.la/Q04cTxDJ0

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