MMR Research Worldwide

MMR Research Worldwide With unrivaled experience across food and drink, household and personal care and beyond, we fuel creativity to create brands that people love.

Did you say ? Or is that just us being overly excited about another event where we get to share our research, insights,...
07/09/2026

Did you say ? Or is that just us being overly excited about another event where we get to share our research, insights, ideas and perspectives?

If you’re at the conference, keep an eye out for our posters and come find the team for a chat about what the research means for real-world innovation.

Did we mention we’re excited? See you soon!

We’re not in the business of helping clients make good products.We’re in the business of helping clients make unforgetta...
04/09/2026

We’re not in the business of helping clients make good products.

We’re in the business of helping clients make unforgettable products that people can’t live without.

Products that people reach for without thinking twice.
Products that people save for special family occasions.
Products that people relax with at the end of a long week.

At , Dr Phiala Mehring will be sharing our latest thinking on how sensory science and consumer understanding can help brands design experiences people actually remember.

See you soon!

Have your say in this year’s Greenbook GRIT report: https://tes.decipherinc.com/survey/selfserve/1701/grb26001?dvar=GRIT...
03/09/2026

Have your say in this year’s Greenbook GRIT report: https://tes.decipherinc.com/survey/selfserve/1701/grb26001?dvar=GRITLandingPage #?

When you share your experiences, recognize innovation, and help spotlight what’s working in insights, you add your voice to a collective picture of our industry.

If MMR has been part of your journey, we’d love to know where we’ve made a difference.

Only a couple more days to go until 2026 in Oslo!If you’re going to be there, we’d love to hang out! We’re bringing ex...
02/09/2026

Only a couple more days to go until 2026 in Oslo!

If you’re going to be there, we’d love to hang out! We’re bringing experts from all corners of our business who love to talk sensory science, product experiences, AI, emotion, and anything else that might be keeping you up at night.

You won’t want to miss out on our breakfast workshop either. Early start? Yes. Coffee & breakfast to ease you in? Of course. Unmissable insights? Most definitely.

There’s still time to secure your croissant: https://hubs.la/Q04vvLQ20

The innovation brief is changing.Your consumers aren't simply asking for healthier products.They're looking for products...
02/09/2026

The innovation brief is changing.

Your consumers aren't simply asking for healthier products.

They're looking for products that fit a different relationship with food. One shaped by smaller appetites, greater intentionality and changing expectations.

Our latest Growth Spaces Quarterly explores where those opportunities are emerging. Get your copy: https://hubs.la/Q04tZPXc0

Spots are limited!MMR’s Product Excellence Director, Christine Barnagaud will be hosting the second IFST-accredited sens...
01/09/2026

Spots are limited!

MMR’s Product Excellence Director, Christine Barnagaud will be hosting the second IFST-accredited sensory training course on 20th October, in person at our Sensory Science Centre in Wokingham.

Join Christine to gain practical skills, hands-on experience, and a recognized certification to take back to your business.

Reserve your place today: https://hubs.la/Q04tv-MR0

GLP-1 consumers aren't only looking for products that work. They're looking for products that make them feel something t...
27/08/2026

GLP-1 consumers aren't only looking for products that work. They're looking for products that make them feel something too.

Being able to translate the benefits into positive emotional outcomes is what’s going to increase the number of hands reaching for your products.

Find out why this is becoming one of the most important challenges for food and drink brands: https://hubs.la/Q04rDYLb0

26/08/2026

If you've been living under a rock, you may have missed all the fuss about Huxly's brilliant brand refresh.

This brand new Huxly is all about Sensational Advantage. And when you work with them, you gain access to semioticians and sensory innovators, strategist and designers. All united by one belief: sensation belongs at the heart of brands.

But enough from us. The Huxly team can tell you what it means for you and your brand: https://hubs.la/Q04sC1hH0

As GLP-1s reshape appetite and eating habits, brands have an opportunity to move beyond the choice between empty indulge...
25/08/2026

As GLP-1s reshape appetite and eating habits, brands have an opportunity to move beyond the choice between empty indulgence and joyless functionality.

Our brand-new Growth Spaces Quarterly report explores how to create products that satisfy both functional needs and emotional ones.

Get your free copy here: https://hubs.la/Q04rDYH30

Next week you'll find our MMR and Product Hub teams at ESOMAR Congress 2026 for a packed 4-days of networking and insigh...
24/08/2026

Next week you'll find our MMR and Product Hub teams at ESOMAR Congress 2026 for a packed 4-days of networking and insight gathering.

We're doubly excited this year as we're shortlisted for TWO awards: Sensory Bot™ with Haleon for Breakthrough Research Methodology and Product Hub with Henkel for Excellence in AI & Automation.

Wish us luck! See you in Valencia.

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