http://www.emailmarketingheores.com/

Kennedy - Email Expert, Town Hall Chambers, Wallsend (2026)

05/09/2024

**DET #21: You're Better to Use a Shared IP than a Dedicated IP for Sending Emails**

When you set up your email marketing software they're quick to encourage you to set up your own dedicated IP to send emails from.

That means you and you alone will be sending from that 'address'.

But in many cases we're better to use the platform's shared IP.

Think about it: if you're using their IP they care. They really care about deliverability. So they work on it.

If you're on your own IP...they don't care. Because it's not really affecting them.

It's deffo worth testing sending from your own IP vs a shared one of the platform.

A lot of what we do with email marketing is counterintuitive like this, hope you found this useful.

30/08/2024

**DET #15: How many sales emails should you send?**

As well as giving you my answer, would love to hear what you like to do.

Whenever I'm writing a campaign for a special offer, flash sale kind of thing I tend to follow this one format because it works well time and time again.

At first it might look like.. 'woooaah there that's a lot of emails' - but remember it's only for 3 days. And, people get a lot of emails.

Plus, since I'll be giving people an amazing deal I want to make sure no one misses out and says they didn't know about it.

Day 1:
2 x emails.
One early and one late.

Day 2:
2x emails
One early and one late.

Day 3:
3x emails.
That extra one goes out 1hr before the offer ends.

This is the format for what we call the Paparazzi Flash Sale campaign. All of you in my Blueprint program can go grab the exact emails from inside the members area.

Remember that a flash sale is all about creating a frenzy of excitement. And when something exciting is happening it's all you ever hear about on the news over and over again.

You're creating that effect in the eyes of your subscriber. But just for 3 days.

[I'm writing a Daily Email Tip for 60 days - let me know if you enjoyed this or have any questions. I promise to reply and you might even stir an idea for a future post.]

29/08/2024

**DET #14: Offering a Lead Magnet Might be Why Your Email Sales Are Low - And How to Fix It. **

There's a problem with offering a lead magnet or 'freebie' to sign up for your email list.

You see, someone sees a free thing they can download, they give you their email address and they get the thing they wanted.

At this point they've closed the loop on your relationship.

They've got what they wanted.

And so there's no reason to expect any more communication from you.

That means your email engagement, open rate and sales are going to be a lot lower than they could be.

It's what I call the Lead Magnet Trap.

(Don't worry, I've got the solution for you)

There's a few little things you can do to fix this:

1. On the sign up form mention your lead magnet and your emails. And position your emails as valuable.

Something like this:

Get My ABC Checklist Today
And Also Receive My Free Daily ABC Tips

See how this creates the expectation that they'll receive emails from you?

2. Don't deliver your lead magnet on the thank-you page.

Instead, have them go to their email inbox to find an email with the link in.

This trains your new subscriber to go look for your emails, recognise what they look like and...

3. In the delivery email, link them to the lead magnet they requested and also tease 'tomorrow's email'.

Again setting up that expectation.

It's all these small things that bridge the gap between your lead magnet and your emails - and make your emails way more effective at bringing in sales.

[I'm writing a Daily Email Tip for 60 days - let me know if you enjoyed this or have any questions. I promise to reply and you might even stir an idea for a future post.]

28/08/2024

**DET #13: Send This Email to Re-Engaged Ghosted Subscribers**

It happens, sometimes we lose touch with our email subscribers.

But how do we rekindle that relationship?

If you've not emailed some of your subscribers in a while 2 tips for you:

1. Email them in batches.
Don't just send them all an email at once. That'll hurt your sender reputation and might end you in SPAM jail.

So eek those emails out, depending on how long it's been it might be as few as 500 a day.

2. Send this email:

Hey [FIRST NAME],

I've been a terrible friend.

You see, a while back you joined my email list to [WHAT THEY WERE PROMISED, E.G. 'to learn how to make more sales from your email marketing'] - and then I dropped off the face of the earth.

I'm so sorry about that, life got in the way.

However I plan on changing that and as of tomorrow I will be sending you an email with fresh tips on [OUTCOME THEY WANT], [FREQUENCY, E.G. '3x a week' or 'every day'.]

Of course if you've changed your mind or you feel like you can't forgive me for not being in touch, you can unsubscribe from my emails by clicking here.

(I'm sitting here with my fingers crossed you're sticking around).

--

Important points in this ever so innocent looking email:

1. The opening line is curious and admits a flaw, which gets people to lean in and read on.

2. You remind them that THEY joined your email list (you're not a spammer who scraped their details from the internet).

3. You remind them what you do - because chances are they have totally forgotten.

4. You tell them what to expect next from you including frequency of your emails.

5. You clearly show them how to opt out. A spammer would never do that.

6. You do it all with sincerity, no marking bullishness. Just showing up, holding your hands up.

-

It's amazing how much thought and consideration goes into such a small email, isn't it?

I have just made a new webinar where I teach more stuff like this to help people make more sales from their email list.

If you'd like the link, no cost, just say 'training' and I'll pop it over to you.

[I'm writing a Daily Email Tip for 60 days - let me know if you enjoyed this or have any questions. I promise to reply and you might even stir an idea for a future post.]

26/08/2024

**DET #11: A New Type of Subject Line That Beats The Rest**

If your email doesn't get opened, then the words inside don't mean a thing.

But so many subject lines just scream 'marketing' - and that makes them work less well.

I've been testing a new type of subject line and in pretty much every case it has beaten the pants off the usual 2 types.

THE 2 TYPES OF SUBJECT LINE PEOPLE USED:

There's 2 types of subject line people have used for their emails up to this point:

a) Benefit-driven subject lines.
These show the benefit to the person.

b) Curiosity-based subject lines.
This is where you pique someone's curiosity.

But now we live in a world where everyone is more exposed to that stuff than ever.

So instead of those typical subject lines, I wanted something that would work in today's over saturated, highly distracted world.

I call it Compound Curiosity.

This is where the subject line has more than one element of curiosity in it, and together they cause your reader to HAVE to open that email - before their brain explodes! :p

Here's some examples:

- Accidental public mud bath
See how accidental adds more curiosity, and then it's compounded by the fact it's 'public'.
We also don't know who had this mud bath, or whether it's a good thing or a bad thing.
That's a lot of curiosity in 4 words.

- oops I cheated on my optician
Look at the curiosities here. Is the optician my partner? What do I mean by cheated? And the 'oops' shows it was an accident, how was it an accident?

- She would not stop!
Who is 'she'? What would you not stop doing? Was this a good thing or a bad thing?

So in your subject lines try Compound Curiosity to drive your readers crazy.

Useful?

[I'm writing a Daily Email Tip for 60 days - let me know if you enjoyed this or have any questions. I promise to reply and you might even stir an idea for a future post.]

25/08/2024

**DET #10: Fastest Cash Method I Know*

If I wanted to make a pile of money in the next 3 days, here's what I'd do:

I would not discount something.

Most people would run a sale, a discount on one of their products and try and bring in a bunch of sales.

Discounts don't compensate for offers that people don't want.

Proof being that even when you run discounts, you don't get 100% conversion rates.

I know because I tried this when I've been strapped for cash.

It comes down to 3 things:

1. New Offer
Figure out the specific problem your audience is having right now. And put together something new for them.

Something you'll deliver live, so you don't need to pre-make anything apart from the payment page.

2. Set a Closing Date
Nothing on earth moves things to the top of people's priority lists like an expiration date.

So set a date when the cart to buy will close.

3. Email for 3 Days

You're going to do a short, tight and urgent promotion of your new offer.

Here's the email frequency that works a TREAT:

Day 1: 2 x Emails
Day 2: 2 x Emails
Day 3: 3x Emails

Yeah on the third day there's an extra email just to say 'it closes in an hour' - just to give people one final reminder so they don't miss out.

BONUS MONEY
To add additional cash tot he bank, I'd offer the recordings and maybe a workbook as an up-sell after they buy access to the live class.

Pricing might look like this:

> Front End
Live Class
$97

> Up-Sell
Recordings
Workbook
Q&A Session a few days later
$197

See how that's simple and quick, and highly valuable (as long as you're teaching something of value)?

I've done this kind of thing over and over again and it works extremely well. Because it brings in the money AND it's simple.

[I'm writing a Daily Email Tip for 60 days - let me know if you enjoyed this or have any questions. I promise to reply and you might even stir an idea for a future post.]

24/08/2024

**DET #9: Boost your Email Deliverability With '7 Day Openers'**

It's life and death of your email marketing.

If your emails don't end up in the Primary inbox then you're immediately fighting with one hand tied behind your back.

Here's one extra step to boost the deliverability of your emails every day - so more people see your emails, so they open, read and buy...

When you send an email send it first only to the people who opened an email from you in the past 7 days.

Those hyper engagers will get your email first and are most likely to open and engage with your email.

That sends off all the good signals to gmail and it's siblings that this is a good email and you're a good person.

Wait for a few hours, like 4hrs or so, and then send to the rest of your subscribers.

Because of your previously well-performing send you've got a boosted chance of getting in that Primary inbox for everyone else on your list.

To do this all you need to do is set up 2 dynamic lists:

1. People who have engaged in the past 7 days.

2. Everyone else.

Those 2 lists should of course be constantly up dated so make sure your system is keeping them updated with as close to real-time engagement as you can.

Now each day you schedule your same email twice.

Once to the 7 day openers and then a little later to everyone else.

(Double check your 7 day openers won't end up with the same email twice because that'll be bad)

Useful? Interesting?

[I'm writing a Daily Email Tip for 60 days - let me know if you enjoyed this or have any questions. I promise to reply and you might even stir an idea for a future post.]

Kennedy - Email Expert

05/09/2024

30/08/2024

29/08/2024

28/08/2024

26/08/2024

25/08/2024

24/08/2024

Address

Website

Alerts

Shortcuts

Share

Category