Type G Leads

Type G Leads Helping West Midland Electricians get more booked jobs with Google Search Ads. Message if interested 👍🏻

27/02/2026

Here’s 7 things most Electricians get wrong with Google Ads:

1. No clear goal.
You don’t “run ads”. Your goal sis to generate phone calls or form enquiries. That’s it. If you’re not tracking cost per lead, you’re just guessing.

2. No conversion tracking.
If you can’t see exactly which keyword brought the call, you can’t scale what works.

3. No negative keywords
Google shows your ads for irrelevant searches all the time. If no one is checking weekly what keywords aren't working, you’re wasting money on clicks that don't apply to your business.

4. Display network left on.
Most electricians don't realise it’s active, or even know what it is. For smaller budgets, this wastes ad spend.

5. Running ads when no one answers the phone.
If a missed call sits for 30 minutes, that job is gone. Schedule adds to be live only when you will pick up the phone. Not 24/7.

6. Too many keywords too fast.
Start small - 3 to 5 ad groups only. Kill losers quickly, double down on winners.

7. Not using Google’s AI.
Collect data first. Then switch to smart bidding once you have conversions. Most people skip this data collection phase.

The result?

High cost per lead.
Low quality enquiries.
“Google Ads don’t work.”

They do...

But only when it’s structured properly and optimised weekly.

Most electricians rely only on word of mouth and leave jobs on the table each month.

If you’d like a quick breakdown of what’s wrong inside your current Google Ads account - or how you should structure an ad from scratch - comment “LEADS” below or message us at Type G Leads.

We're happy to help🙂

26/01/2026

Most electricians are stuck on page 2 of Google for one simple reason.

They never told Google what they want to rank for.

Local rankings aren’t about ads or waiting longer.
They’re about relevance.

Before you touch SEO, ask: What keyword do I want to own?

For example:
- Emergency electrician Birmingham
- EV charger installation Wolverhampton

Then optimise your Google Business Profile around that.

Here's an extra tip, if yoy use the free Chrome tool "GMB Everywhere".
And run a local scan for “electrician near me”.

You’ll instantly see:
- Winning primary categories
- Services competitors added to their profile (that you haven’t)
- And see profile gaps holding you back

I’ve seen electricians jump 5–15 spots in weeks from this alone.

If you'd like help ranking top 3 on Google for "Electrician near me" in your area.

Message us now 🙂

23/01/2026

If you’re a West Midlands electrician
and your phone isn’t ringing,
you keep hoping work will pick up.

It won’t.

Word of mouth has a limit.
And in slow months, you’re losing jobs.

Every day, people type “electrician near me” into Google.
They don’t scroll.
They call the top 3.

If that’s not you,
your ads are feeding your competitors.

Want to rank top 3 and stop wasting ad spend?
Message us saying “TOP 3”

22/01/2026

When Electricians tell me "Systematised SEO" doesn't work, and every company needs a "tailored approach" I laugh

I have so many examples of the companies we work with or have worked with in positions #1-5 on the front page of Google

"Tailored Approach" you are trying to charge more money than it's worth. Google ads has been pretty much the same for 10 years, "cookie cutter" works.

21/01/2026

We guarantee Electricians top 3 Google ranking in 90 days.

If it doesn’t happen,
you get your money back.

No long contracts.
No funny business.

Either it works,
And you get more customers booking jobs,
or you don’t pay.

Simple.

19/01/2026

Would you wire a house
without testing the circuit first?

That’s what most electricians do with Google Ads.

They pay for clicks
before fixing ad visibility.

Wrong order.
Wrong result.
Wasted money.

18/01/2026

For electricians, if your phone isn’t ringing,
Google already told you why.

You’re not in the top 3.

That’s where the calls go.
Not page 2.
Not ads with bad foundations.

Local SEO beats ads every time when done properly.

17/01/2026

If Google Ads were “set and forget”…
Every spark would be fully booked.

Truth is:
Wrong categories
No on-page SEO
Zero citations

Google doesn’t reward effort.
It rewards structure.

That’s why DIY ads usually fail.

17/01/2026

Most electricians say:
“Google Ads don’t work.”

They’re right.

Running ads to a weak Google Business Profile is like pouring water into a bucket with holes.

No reviews.
No optimisation.
No local authority.

Fix the foundation first.

Then the phone rings.

Address

Walsall
WS3

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